Although it may not be as strong as the BBA in terms of momentum, Volvo has won recognition from many parties with its strong foundation and rich experience, and occupies a certain position in the second-tier luxury field. Previously, the Chinese people's awareness of the brand was limited, but with the entry of Geely, we will learn its latest news from time to time. The result of the combination of strength and power has helped Volvo open up a new situation, and its cumulative global sales will reach the 700,000 mark in 2021, achieving a significant increase.
However, the market environment is volatile, and a little carelessness may be surpassed by competitors. Volvo is also taking precautions, working overtime on new car research and development efforts, hoping to meet the latest changes in consumer demand. Especially now that the domestic market has become its main battlefield, the Chinese people have bought a total of 171,000 Volvo new cars in 2021, achieving a year-on-year increase of 3.1%, which is not easy to achieve, and also makes people look forward to its development prospects.
The new breakthrough is closely related to Volvo's rich product line. Among them, the XC60 has performed prominently in the battle for medium-sized luxury SUVs, and can stably deliver about 5,000 vehicles in most months, which is an important source of sales for the brand. The S60 is also excellent, its advantages in terms of cost performance are difficult to ignore, not only as a business reception car, the time is also recognized by young consumers, the topic of discussion is at the forefront of the same level of models.
In addition, models such as the XC40 and XC90 are constantly striving to expand their living space. Maybe they don't have amazing data in terms of sales, but word of mouth is not bad. It is worth mentioning that although it is a veteran car company, Volvo's ability to cope with the new energy war is worthy of recognition. Its first pure electric model, the XC40 RECHARGE, achieved a staggering 96% year-on-year growth last year, which successfully helped Volvo achieve an "ice-breaking journey" and laid a solid foundation for the next launch of more new cars.
Of course, these achievements have become a thing of the past. No car company will give up the opportunity to grab more shares, which exacerbates the cruelty of competition in the automotive industry. In order to cope with the new competitive environment, Volvo recently organized a dealer meeting in Miami, USA, to introduce its 2022 new car plan, which aroused the attention of many parties. Although it is a bit of a hindrance compared to other rivals Volvo, its planning plan is very meticulous, and it will compete with up to seven new cars in various segments, and the target group is relatively broad.
According to Volvo's planning, the new S90, the plug-in version XC90 and the new pure electric version XC90 will be unveiled one by one. Among them, the new S90 will make local adjustments to the shape design, add a lot of current trend elements, and strive to arouse attention among young consumers and find new growth points. The plug-in hybrid version of XC90 will be strengthened in terms of technology configuration, especially the human-computer interaction system is worth looking forward to, and the power output and fuel economy are maintained to play a better role.
The all-electric version of the XC90 will be Volvo's top priority in 2022. As a new model, it will be built by the brand's latest pure electric platform, and its market feedback will affect the prospects of more new cars in the future. After all, the future of the automotive industry belongs to the new energy war, after Volvo relied on XC40 RECHARGE to take the lead and accumulate a good reputation. If the pure electric version of XC90 can live up to expectations, then its sales are still worth looking forward to. According to the latest news, the official name of the car is still debatable, and it may be used in the name of "Embla" to participate in the sales war.
Compared to the BBA's top three, Volvo dwarfs its brand influence. However, its electrification road is quite smooth, and it has become the main growth point of the brand's sales. In fact, the Mercedes-Benz EQ series, BMW iX series and Audi e-tron series are all trying to win the recognition of consumers, but now it seems that there is still a long way to go, far from meeting expectations. But Volvo instead managed to get out of the loop with XC40 RECHARGE, which surprised the outside world.
Among the seven new cars in 2022, Volvo has as many as five new energy models, which reflects its determination to break the situation and regain its standing, and it is also a precise control of the market wind. In the era of traditional fuel vehicles, Volvo can only work hard to stabilize its position in the second-tier luxury group. However, in the face of the continuous impact of emerging car-making forces, its survival pressure is becoming increasingly severe, and it can only try its best to find new breakthroughs in the field of new energy to avoid becoming the party that is eliminated. Now it seems that Volvo has successfully taken the first step, but whether it can continue to maintain the momentum of the strong prospects in the future still needs time to give an answer.
It is estimated that everyone is very interested in Volvo's new car, but also wondering whether these will be introduced to The country and when they will officially meet with you. Volvo said the XC90 Hybrid will continue to be produced at the Toslanda plant in Sweden, mainly in North America and the domestic market. Stay patient and wait to see what volvo will bring this year.