How do you define how much you sell?
Not long ago, Audi A7L released its first month of sales, 316 units of sales is indeed not much, in this annual sales of 20 million passenger car market to seize, exploit is a small part of the user group consumption desire.
Some people said that the first shot of SAIC Audi's first model did not start, and it was dud.
From the perspective of grass worm thinking, 316 units of sales are dumb, but if you analyze it from a rational point of view, the Audi A7L product cannot have too many sales in the early stage.
There are two reasons for this:
First, even if the Audi A7 is imported, even if there is only a 2.0T version and the starting price is placed within 600,000, the market share of the Audi A7 is very small.
Based on the sales volume in 2020, its best sales volume is more than 700 units, the worst sales volume is more than 100 units, and the cumulative sales volume of the whole year is about 4,000 units.
This is based on low price, import, beautiful design, such sales on average to more than 300 units per month, so imported Audi A7 is considered successful? Therefore, the expectation of the Audi A7L must not be compared with the 56E of the BBA, and the sales expectation of tens of thousands of people is completely out of touch with reality.
Second, the Audi A7L is a brand new model, and the Audi A7, which has a historical relationship, has not had a brilliant record in the Chinese market, and most of the new generation models in history need time to prove.
You can't ask the Audi A7 import era to only have a few hundred units sold a month, and the domestic Audi A7L is a few thousand units, which is not in line with market logic and does not conform to common sense.
And rational analysis, Audi A7L pre-delivered models are 3.0T flagship serial models, its pricing has been in line with the imported Audi A7, high-end models even exceed the Audi A7 imported end, the early models have the significance of pulling the strategic value of the brand, the market performance is not outstanding, so more than 300 sales delivered in January are 3.0T flagship models.
Yes, the flagship model has a stronger performance advantage, but also for daily users, this product has a high cost of car maintenance, excess performance is also an objective fact, in the Audi A7L has been determined to be half a head higher than the BBA's 56E, we can understand that the most matched power of the Audi A7L is actually the 2.0T version.
After all, the power of the 5 Series, E-class, and A6L is all 2.0T version, and the company will not even give you a 3.0T version, and even the Audi A7 Buddha has cut off the 3.0T power architecture.
Therefore, the sales volume of Audi A7L needs to look at the development performance of the 2.0T version in the market in the long run, and the 2.0T version has just landed on the market, comparing several opponents of BBA horizontally, in fact, the power, configuration, size, space and pricing of the 2.0T Audi A7L are very reasonable, and the follow-up in the case of keeping up with the production capacity and excellent marketing, sales will show a gradually rising state.
Do not use too high sales data to require a new model, especially the early stage is not a market-oriented product of the 3.0T version, Audi A7L is not essentially a very poor product, burst out of 316 units of single-month sales, we should rationally think about the logic behind it, rather than indiscriminately buckle the hat of "flag stopping".
After all, for SAIC Audi, its core strategy is to change and rebirth under carbon neutrality, and the essence of its birth is not for the internal combustion engine, and in its subsequent planning products, there are new models that are more in line with China's needs.