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To create the "Haidilao" of the automobile industry, what is volvo's god operation?

Want to buy yourself and your family a car, but don't want to go out to visit 4S stores, and don't want to "game" back and forth with sales for prices? Then volvo cars' "direct sale model" you definitely have to understand.

Following volvo's launch of the Recharge T8 direct sales model in Shanghai last year, from March 1 this year, the Recharge T8 direct sales model officially landed in Chengdu and Hangzhou, and users in these two cities can also enjoy the "official direct sale" service. "Stay at home, online booking", "Shopping, enter the store to see the car", "transparent price, no need to compare prices", try to ask such a worry-free, time-saving "Haidilao-style" shopping experience Who would not love it?

To create the "Haidilao" of the automobile industry, what is volvo's god operation?

So what is the "direct sales model"?

First of all, the direct sales model will unify the price, and users will no longer have difficulties in choosing because of the problem of "different prices in the same city". Just as the so-called "do not suffer from widowhood but suffer from unevenness", since they are determined to buy a car, I believe that many users do not care about the thousands of dollars. What you care about is actually "Have I been pitted?" "Am I not taking advantage?" "Is it because my bargaining skills are not good?" "Will people laugh at the expensive car?" ”。 With Volvo Direct Sale "One Price", it specializes in treating a variety of choice difficulties!

Secondly, the direct sales model breaks down the barriers of time and space, information channels and car purchase channels are more diversified, consumers can place orders online anytime and anywhere through volvo Cars' official direct sales website or "Wo World" Mini Program, offline to store experience, according to their own preferences "customized" suitable for their own car purchase process.

To create the "Haidilao" of the automobile industry, what is volvo's god operation?

More importantly, in the direct sales model, there is no "routine" of bargaining, customer satisfaction will become the largest reference value for car purchase decisions, which will prompt dealers to "roll up" in service, and the user experience is not too cool!

To create the "Haidilao" of the automobile industry, what is volvo's god operation?

A true luxury experience never comes from just a car, but every detail from the moment you step into the store. Only you can't think of it without him. Now Volvo has started the "car world seabed fishing", how many volumes? You are still thinking about extending the warranty, and he has already sent you a "parts lifetime warranty". Pick up the car and refuel first? Volvo simply gives you a "full tank of oil"! Volvo's 12 "wholehearted service" commitments, coupled with the Closer T8 direct sales model closer to the user, hope to save time and effort through every step of the user's purchase of a car. Next, volvo Recharge T8 direct sales model will also land in Guangzhou, Shenzhen and Zhengzhou on April 1, bringing more consumers a more personalized car buying experience.

What other unexpected experiences of Volvo's Haidilao Service await you!

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