On February 27, a car blogger exposed a video of the opening of a Xiaopeng Automobile store, which immediately triggered a heated discussion among netizens.
From the video footage, it can be seen that in front of a store of Xiaopeng Automobile, accompanied by the sound of gongs, a group of people dressed in Taoist costumes lined up in two rows, and the middle one was walking back and forth, suspected of being "doing it".
After the video was exposed, many netizens were around to comment, and they ridiculed that they were driving the car, "the new forces used old spells", "Xiaopeng electric vehicles switched to spell drive", and some netizens said that the activity must have been held without the consent of the headquarters, and the supervision of local dealers should be strengthened.
Xiaopeng responded: Ordered to immediately suspend business for rectification
After the matter fermented, Xiaopeng Automobile officially responded urgently, saying that the company apologized for the adverse impact of the misconduct of individual stores on the public.
The official platform said that after investigation, on the morning of February 27, the XXX store in Kunming, Yunnan Province, held an activity with feudal superstitions without authorization after the new store was relocated. Its behavior runs counter to Xiaopeng Automobile's corporate philosophy of "innate intelligence, exploration is not stopped", which affects public order and good customs.
At present, the company has ordered the store to immediately close for rectification and remove it from the official website. In the future, Xiaopeng Automobile will further strengthen the supervision and management of dealer behavior, and show the positive and enterprising brand image to the society with practical actions.
Complaints were made for delayed deliveries
It is worth noting that Xiaopeng Automobile has also recently had a dispute with the owner of the car due to delivery problems.
It is understood that on platforms such as the car quality network and black cat complaints, many Xiaopeng automobile owners complained that the company's delivery delay could not mention the problem of the car.
Source: Car Quality Network
According to Shell Finance, a large number of users who ordered cars in October 2021 have so far remained in the stage where the deposit has been paid or the agreement has been signed. When they communicate with xiaopeng motors, the other party is more prevaricating.
In this regard, Xiaopeng Automobile's official response said that due to the impact of the epidemic, the industry is facing an extreme shortage of supply of major components including lithium iron phosphate batteries, which has also brought great uncertainty to the production of some models of Xiaopeng, resulting in some model orders that cannot be delivered in time within the expected delivery cycle of the next time.
In response to the problem that consumers can't mention the car, Xiaopeng Automobile has sorted out the customers who are expected to have the risk of overdue according to the latest scheduling plan. Next, the enterprise will contact customers one-on-one through the sales staff in batches according to the order order, understand customer needs, and assist customers in need to complete the procedures for reassignment or unsubscription.
In fact, due to the tight supply of chips and batteries, not only Xiaopeng Motors, but also the popular models of new energy vehicle brands such as Tesla, Euler Motors, and Geometric Cars have been extended, some more than 10 weeks, and some need 3 to 5 months, such as Tesla Model Y and Model 3 models.
Car building cannot be contrary to technology
Jimu News commentator Wu Shuangjian
First of all, it should be said that this is the behavior of a dealer of Xiaopeng Automobile, not the behavior of a manufacturer. However, dealers may not be able to let Xiaopeng Motors throw the pot. After all, the management of dealers is also the responsibility of manufacturers. Some people also pointed out that when the new location of the store opens, does the manufacturer have representatives to participate? If so, why not stop it in time? Now, Xiaopeng Motors has asked the store to close down for rectification and take it down from its official website, which is beyond reproach if it is justified and well-founded.
Dealers engage in feudal superstitious activities, why make such a big fuss? Why is Xiaopeng Automobile so heavy? In fact, there are deep-seated reasons. Regardless of its motives, the open feudal superstitious activities are nothing more than praying for blessings and eliminating disasters, which happened to Xiaopeng Motors, which indeed gave people a sense of "violation of harmony". In recent years, the new car-making forces have been popular, all because they are known as "smart" cars with high technology content, which is sought after by young people.
New energy vehicles are the integrators of industrial and technological development, the trend and direction of the automobile industry, Xiaopeng Automobile claims to be "the explorer of future travel". No matter how you define yourself, there is no denying that you must believe in the power of science and let technology drive innovation to lead the way.
And what is the impression of carrying out feudal superstitious activities? Whether it is to bless the opening of stores to make a fortune, or to drive away evil spirits and avoid disasters, they are contrary to science. No wonder Xiaopeng Automobile has a heavy hand, which is the lifeblood of the enterprise! If it is useful to do feudal superstitious activities, then why does Xiaopeng Automobile invest so much money and manpower every year to do research and development? Carrying out feudal superstitious activities will give consumers a feeling that Xiaopeng Motors itself is "insufficient".
Although it is the behavior of individual dealers, after all, the goods they sell are Xiaopeng Motors, and consumers will not carefully distinguish the relationship between operators and manufacturers. Although a small number of people believe that this is a blessing behavior, there is nothing wrong with it, but Xiaopeng Motors has characterized it as "engaging in feudal superstitious activities", and it is meaningless to forcibly wash white.
Now, the new forces to build cars, spell technology, fight intelligence, fight for safety, all emphasize their own technology and intelligence content, no one will say that rely on other inexplicable "divine power" to support. Some netizens said that building a car better is more useful than doing anything. That's what it says.
Recently, Xiaopeng Automobile announced its latest performance, delivering a total of 12,922 units in January 2022, an increase of 115% year-on-year, and delivering more than 10,000 units for five consecutive months. This is a good news, but also a reminder that you should not be proud of yourself, be in awe of the market, and manage dealers well, and truly "show a positive and enterprising brand image to the society with practical actions."
Source: China Fund News, Jimu News