【February 28, 2022, Barcelona】Honor officially released the new generation of flagship Honor Magic4 series at the MWC World Congress in Barcelona, which will be launched simultaneously in many countries around the world. This global conference is a blockbuster move after honor independence, marking that the honor magic series will fully enter the overseas market and help the brand to move forward in the high-end market. At the same time, this also marks an important step for Honor to comprehensively accelerate its globalization journey and take an important step to realize the vision of the world's iconic technology brand.
As Honor's annual high-end flagship, honor Magic4 series is equipped with a new generation of Snapdragon 8 mobile platform, a comprehensively upgraded multi-main camera fusion computing camera system, the first mobile phone screen to support LTPO technology and high-frequency PWM dimming technology, and the industry's first smart privacy call function, which deeply interprets its high-end product image of "ultimate technology" to global consumers. At this global conference, the first two products of Honor Magic4 and Glory Magic4 Pro brought five colors of porcelain blue, flow gold, bright black, glazed white and burned orange, priced from 899 euros.
In addition to the Honor Magic 4 series, the annual flagship headset Honor Earths 3 Pro also made a surprise appearance, bringing three world premiere technologies, which are the world's first coaxial dual units with a super amplitude dynamic coil and ceramic tweeter, the world's first TWS headphones that support temperature measurement and the world's first TWS headphones that support 5C fast charging technology. In addition, it also supports scenario-based intelligent noise reduction in terms of noise reduction, with a maximum noise reduction depth of 46dB, bringing users an annual surprise with good technological innovation and comprehensive experience. The Honor Earths 3 Pro is priced at 199 euros worldwide. The Glory watch GS 3, which was previously unveiled in China, was also released to the world and is expected to be sold globally in the first half of the year, with a global price of 229 euros for the Fluoroelastomer strap and 249 euros for the Nappa first-layer calfskin model.
Zhao Ming, CEO of Honor Terminal Co., Ltd., said at the press conference: "The future of intelligent terminals will be more personalized, understand user needs, pay attention to user experience, and truly achieve 'understand you', which is glory's future strategy." As we look ahead to 2022, I would like to show you the Innovative 4 series of innovation and Magic, which represents our technological idealism and the spirit of 'HONOR CAN DO', which will be committed to meaningful technology research and development to bring a better experience to consumers around the world." ”
Continue to write the legend of the flagship Magic series of all-round technology The concept of extreme innovation and technology has taken another big leap forward
Honor Magic series has always been synonymous with "ultimate technology", and the products of the past generations have all highlighted the in-depth thinking of Honor to pay tribute to the industry's top technical level, and have always led the development direction of terminal equipment with the goal of technological innovation. In 2021, honor magic 3 series from the six dimensions of image, performance, design, AI, communication, privacy and security deep polishing, bringing a comprehensive extraordinary experience, is an important breakthrough on the road of honor "technology idealism". Especially in terms of imaging, the Honor Magic3 series is equipped with HONOR's first computational photography platform, HONOR Image Engine, which opens a new chapter in integrated computational photography. At the beginning of 2022, the Honor Magic family joined the new category members, bringing the first folding screen Honor Magic V series, achieving a revolutionary breakthrough in form, performance and interaction, and when everyone thought "too difficult to do", the Honor Magic V series proved "HONOR CAN DO". Using self-developed ultra-thin suspension hinges, the first Magic UI6.0 intelligent operating system, and equipped with a new generation of Snapdragon 8 mobile platform, it has truly made the folding screen mobile phone "one in place" and led the folding screen into the main machine era.
The Glory Magic4 series released this time has gone further in terms of technological innovation and high-end experience, deeply adhering to the ultimate productism concept of Honor two-wheel drive, continuously tackling technology to bring more industry innovation technologies, and deeply grasping the needs of high-end consumers, bringing better experience to high-end groups, and once again using product power to verify "HONOR CAN DO".
The Honor Magic4 series continues the classic "Eye of the Muse" design language of the previous generation in appearance, showing the nobility and extraordinary sense of the Honor Magic series family, with five colors of porcelain blue, flowing gold, bright black, glazed white, and burned orange. The first time equipped with LTPO screen + 1920Hz PWM high-frequency dimming technology, more power saving, smoother on the basis of a more eye-pleasing product experience. In terms of performance, the entire product series is equipped with a new generation of Qualcomm Snapdragon 8 mobile platform, under the blessing of the three major Turbo technologies, it has realized platform-level reconstruction and system-level tuning, and has comprehensively advanced in scene perception, intelligent scheduling, anti-aging and memory management, and achieved a better experience of the same chip. From hardware to hardware collaboration, the Honor Magic series once again defines a new law in the world of imaging. Based on the user's photography habits in the video recording process, the Honor Magic4 series provides a new "Recording And Shooting" function through AI image technology and multi-main camera fusion photography technology, which further perfectly integrates the two operations of video and photography, provides better photography and imaging effects while shooting video, presses the shutter with one button, treasures double the beauty, and does not miss every moment of a better life.
In 2022, the high-end mobile phone market has once again ushered in an important window breaking period, and Chinese mobile phone companies must meet the core security demands and accurate differentiated experiences of high-end users in the new round of high-end journey. In this process, privacy and security has become the only way and an important test in the process of high-end China's TOP mobile phone brands. In order to ensure the security of users' information, Honor Magic4 Pro is equipped with the industry's first intelligent privacy call protection function, which solves the problem of call sound leakage common to many smartphones. Using innovative audio technology and unique audio channel design, it greatly reduces the problem of missing sound when users answer phone calls in relatively quiet spaces such as elevators and taxis in public places. Greatly improve the privacy of the call, to achieve a comprehensive and more perfect privacy security system.
Speaking with product experience Honor has become a key variable in reconstructing the high-end market pattern
In the past two years, the mobile phone industry has been noisy, high-end is missing, and many manufacturers have shouted slogans to enter the high-end market. However, market data shows that the high-end market will not relax the standard because of the "absence", and the pattern of "one dominant" in the high-end market has become more and more intense for a period of time, and it is difficult to break through the high-end of domestic mobile phones, and the competition is increasingly "internal volume". In the face of this situation, Zhao Ming, CEO of Glory, said that the main thing that restricts the impact of domestic manufacturers on the high-end is product experience and technological innovation.
Under such a judgment, since September 2021, Zhao Ming has repeatedly said in public that Glory will no longer focus on short-term market share, but will focus more on technology research and development and product experience optimization, adhere to the continuous innovation of system capabilities, and strive to build the ability and strength to compete with the world's top brands, and the final market share is the collateral value of these efforts.
Honor's market performance intuitively proves that high-end market glory is becoming that biggest variable. With the strong boost of the Honor Magic3 series and the Honor's first folding screen Honor Magic V series, honor once again stood in the first position of domestic mobile phone brands in the fourth quarter of 2021 with excellent product strength. According to the analyst report of the authoritative consulting agency Counterpoint, in the fourth quarter of 2021, the glory Of honor Chinese market shipment ranking rose to the second place for the first time after independence, the Android camp first, second only to Apple, and continued to maintain a strong momentum at the beginning of 2022, setting a record high.
The excellent market performance shows the strong vitality brought by the R&D capabilities of Honor Technology. From impacting the high-end to standing on the high-end to the top of the tide, Glory has handed over a perfect answer to the high-end of the brand with one and a half years and three flagship products. More importantly, with the successful listing of three high-end flagship products, the image of a global iconic technology brand oriented by consumer demand and based on independent research and development has become more vivid, and the independent and strong brand temperament has become more prominent.
It can be seen that the strength of Honor's successful standing at the high end is accumulated in the "HONOR CAN DO" again and again. Honor can create products that exceed consumer expectations, which comes from the two-wheel concept of user demand orientation, always to solve consumer pain points as their responsibility, insist on making useful innovations, and come up with one killer application after another. Honor can do the technological innovation that pioneers the industry, which is the continuous deepening of the systematized innovation ability, which has created the dominance of Glory in the high-end market. Glory can continue to break through the limits of self to continue to create leading innovative products, which is the endless self-challenge journey of scientific and technological idealists, adhere to the spirit of stupid birds down-to-earth scientific research, and constantly launch an impact on the strongest in the industry.
Honor's global layout continues to increase and accelerates to become a global iconic technology brand
MWC Mobile World Congress is a place to write legends, each event attracts the attention of the world and represents the highest level of technology in the world today. The Honor Magic4 series chose to debut at MWC, which is of far-reaching significance, not only sounding the clarion call of glory's global market counterattack, but also becoming a new milestone in the history of honor's high-end evolution.
It can be seen that although the road to Glory's progress from domestic counterattack to comprehensive counterattack on the global market is full of ups and downs, it is step by step. Starting from the Glory Magic3 series, Honor has fully completed the channel construction and industrial chain layout, and the Glory Magic V series has also helped the brand stand on the 10,000 yuan market for the first time, and so far the market heat has not diminished. So far, Honor has already possessed the strength of a super-first-line manufacturer with an all-product series layout, omni-channel distribution, and all-ecological coverage.
For the global market, in addition to the strong product performance of Honor Magic4, Honor has also been fully prepared. First, after experiencing the preparation of two flagship products, the honor of returning to the first place in the domestic Android market This MWC appearance represents the determination of honor to become the strongest voice of Chinese mobile phones, and has the confidence to compete with the world's top players. Second, under the two-wheel drive concept, standing at the starting point of 2022, Honor's products are exported to more than 100 countries, with more than 11,000 employees, and there are 6 R&D centers in countries and regions outside China, two of which are located in France and Japan, and more than 100 innovation laboratories, which will provide a steady stream of innovation power for Honor in the global market. Third, since last year, Honor has fully resumed cooperation with Qualcomm, Microsoft, Google, Samsung, MediaTek, Tsinghua Unigroup Zhanrui and other top global industry chain partners, with a firm belief in openness, cooperation and innovation, Honor has an ecological layout to create a world-class product experience.
Not only the supply chain, but also Honor's overseas channels and retail system have also been fully restarted. In October 2021, the Honor 50 series has begun to resume the global market, and it will be sold simultaneously in 9 countries: France, the United Kingdom, Germany, Italy, Spain, Belarus, Saudi Arabia, Egypt and Iraq. At the same time, Glory's channels and retail systems in more than 40 countries around the world have also been initially completed, and more than 200 operators and distributors have established cooperation, starting from MWC, with the European market as the core radiation global market, Glory will officially open the journey of globalization, and will continue to break the situation in France, Finland, the Czech Republic, Saudi Arabia, Malaysia, Mexico and other key countries in 2022.
For the glory of Lizhi as a global icon technology brand, a new chapter of the story has just begun. On the one hand, the Magic4 series further makes the independent brand cognition of Honor more clear, and the Magic series of "Extreme Technology" has gradually formed the exclusive high-end gene of Honor while continuously evolving and iterating and self-transcending. It can be seen that glory's high-end genes are innovative, always driven by independent research and development to continuously break through the limit; there is a temperature, every experience highlights the concept of consumer demand-oriented; is sustainable, glory people's pursuit of scientific and technological idealism will continue to drive glory products to maintain market competitiveness and high reputation of users. Constantly surpassing consumers' imagination and constantly leading the industry, the independence and growth of Glory will surely become a powerful force for China's high-end brands to continue to rise, leading the industrial ecology to build the core competitiveness of China's intelligent terminal industry in the future.
At the same time, in the future, Glory will continue to advance towards the brand vision of "creating a smart new world for everyone" through the high-quality development model of dual engines at home and abroad. The Honor Magic4 series will become a blockbuster of Honor's conquest of the world, leading the high-end smartphone market to a new height, and will also help Honor expand its territory in the global market.