Guo Jun: The century-old foundation of tree lemons has led thousands of fruit farmers to get rich
Chongqing Wanzhou District Lemon Association was established in June 2005 with a registered capital of 30,000 yuan and 382 members. The association mainly provides prenatal, midnatal and postnatal services, technical advice, training, means of production and sales services for lemons.
At the beginning of the establishment of the association, Guo Jun led the core members of the association to the countryside to explain the nature and role of the association to the fruit farmers, invited fruit tree and agricultural planting experts to popularize lemon planting technology, and vigorously developed the members of the association. The association from the initial 7 dealers to form and develop so far covering Wanzhou District 382 large lemon growers, lemon planting area has also developed from the initial more than 6,000 acres to more than 100,000 acres so far, in the face of the doubling of lemon production and lead to the association members perennial slow sales, Guo Jun in the lemon association for more than ten years during the run all over the country lemon fresh market, participated in the popular science publicity exhibition and product promotion exhibition more than 100 times, Wanzhou lemon in the association under the promotion of greatly enhanced brand influence and market share.
In 2019, the member economic entity of the association organization and construction, "Chongqing Chihan Lemon Development Co., Ltd.", solved the problem of 117 poor households with construction cards and 352 members of the association in Baiyang Town, and carried out juicing production
The Nineteenth National Congress of the Communist Party of China put forward the general requirements for the implementation of the rural revitalization strategy of "industrial prosperity, ecological livability, rural style civilization, effective governance, and affluent life", which depicted a bright prospect and pointed out the direction of efforts for Baiyang Town's dream of becoming bigger and stronger In Wanzhou lemon industry for many years. On the road of the development of the Aries lemon industry, a large number of knowledgeable, idealistic, courageous and responsible Aries entrepreneurial youths have emerged, and Guo Jun of the Ssangyong Lemon Professional Cooperative is one of them.
In 2019, Guo Jun went to each village committee to explain the charter system of the association and absorb the members of the association
In April 2020, the association held a lemon planting technology training meeting
First, go south to the north to create "Guo Yiwanzhou lemon"
Speaking of Guo Jun, in our Aries Town, everyone knows and knows the celebrity, not only because he processes and sells one-fifth of the town's total lemon production of fresh fruit, which is the only processing enterprise in the town, but also because he has experienced an extraordinary lemon road, especially his three feelings have led the transformation of the lemon industry in Aries Town. In the end, what kind of three feelings can actually lead the reform of the lemon industry in the whole Aries Town? That's more than a decade ago.
Guo Jun is a native of the local clan, and his father was one of the first lemon masters in the town. Under the leadership of his father, Guo Jun has joined the team of lemon fresh sales more than ten years ago. His first feeling was that when he was out and about, he found that more than 90% of the well-received Yulik lemons exported from our Wanzhou were labeled anyue lemon. Lemon dealers or lemon lovers in other places remember that Anyue lemons are of good quality, but they do not know that some of these lemons originate in Wanzhou Aries, which makes Guo Jun feel very deeply. At that time, he secretly resolved that he must make our Wanzhou Aries lemon industry bigger and stronger, and launch the brand of Wanzhou Aries Lemon and promote it to the world. In 2007, they invested 5 million yuan to auction the Purchase of the Three Gorges Food Canning Factory, and then requisitioned 12 acres of land to build a Chihan lemon processing plant covering an area of 30.68 acres, built a 15,000-square-meter lemon processing plant, and officially unveiled the "Guo Yi Wanzhou Lemon" fresh fruit brand in the later stage.
In order to gain a firm foothold in the tide of the market economy, we must work hard to study and improve our quality; he took advantage of various opportunities to study policy theories, enrolled in a bachelor's degree in business and enterprise management at Chongqing Radio and Television University, and humbly asked many experts from the Chongqing Academy of Agricultural Sciences and the Southwest Agricultural University for advice. In order to expand the fresh market and develop lemon deep processing products, after many trips to investigate and negotiate, Guo Jun, under the guidance and care of the Chongqing Municipal Party Committee and Municipal Government, the Wanzhou District Party Committee and District Government and the relevant leading departments at all levels in Baiyang Town, has established a joint venture between Chongqing Chihan Lemon Development Co., Ltd. and Chongqing Guo Yi Trade Co., Ltd. In order to better serve the people, Guo Jun joined the Communist Party of China and concurrently served as the secretary of the non-public party branch of the association, cooperative and company.
Second, break the bottleneck and develop lemon deep processing
Guo Jun's second feeling stemmed from an inspection of a competitor. Since the operation of lemon fresh sales, Guo Jun with an accurate grasp of the market law and his own hard-working, business has been doing well, but lemons are affected by market fluctuations, prices and human factors, lemon as a fresh fruit use cycle is also extremely limited, resulting in Guo Jun's lemon business encountered a bottleneck.
At this time, he thought of the Sichuan Anyue lemon that had made him feel for the first time, and he decided to go to Anyue to investigate. People break their fingers and give them an account: 3 pounds of fresh fruit can squeeze a pound of original juice, and 7 pounds of fresh fruit can be dried into 1 pound of dry slices; the original juice can not only be brewed into lemon wine through biological fermentation, but also can be made into lemon drinks; the remaining preserved fruits after juice can be pickled and canned lemons; scattered residues can also be brewed to ferment and extract lemon enzymes; the seeds separated from the juice of the fruit are also a kind of Chinese herbal medicine with great demand; the essential oil extracted from the lemon peel is a hundred times more valuable. Every 1,000 tons of lemon can extract only one ton of essential oil, while a ton of essential oil is sold for 350,000 to 400,000 yuan in the international market.
This account is calculated by the father and son Mao Saitong, want to let the lemon industry of the Aries grow and develop, the simple combination of fresh fruit production and marketing has not worked, we must increase the pace of construction to accelerate the deep processing of lemons, improve the comprehensive utilization rate of lemon secondary fruit, only so that the basic income of fruit farmers is guaranteed, fruit farmers and owners will have no worries about the vigorous development of planting.
Third, open the era of wanzhou lemon national e-commerce
Guo Jun's third feeling occurred in the previous year, 2016 was the high yield year of Aries lemon, and Guo Jun sold more than 2 million catties of lemon fresh fruit, which was about twice that of previous years. Under the unremitting efforts of the town leaders and the town's buyers, the lemons in Baiyang Town have exported more than 80% of the Beijing lemons, but 20% are still unsalable.
In January 2018, Guo Jun built the first e-commerce service center in Wanzhou
He resolutely put down all his work to go out to run the market, successively to Zhejiang, Guangdong, and finally Chinese New Year's Eve were still running in several fruit wholesale markets in Hainan, and finally docked a Tmall shopkeeper, under the full promotion of his platform pusher, selling more than 1 million pounds of Beijing red lemons, and the fruit farmers can finally spend the New Year in a down-to-earth manner.
However, due to the over-ripening of the fruit and the logistics and transportation, the buyer complained about more than 10,000 claims, and the Tmall store was forced to close after being fined 40,000 yuan. Although in 2013, under the guidance of the Wanzhou District Agricultural Committee and the relevant departments of the Bureau of Commerce, Guo Jun established e-commerce platforms such as enterprise websites, JD.com, Alibaba, and Taobao, but because the sales of fresh fruits on the e-commerce platform at that time were not good, they only played a role in the promotion of the brand influence of Wanzhou Lemon and the promotion of corporate popularity, and the sales volume did not increase significantly. The slow sales of lemons and the amazing sales of e-commerce this time made Guo Jun sad and also saw business opportunities.
In February 2020, Guo Jun, president of the association, was invited to participate in the 2019 Spring Festival group meeting in Chongqing
At the end of 2017, he resolutely invested more than 1 million yuan, hired professionals such as e-commerce operation and art planning to create the first Guo Yiwanzhou lemon e-commerce service platform, and began to break through self-operated e-commerce channels on major platforms and APPS. Under his influence, since the end of 2017, the town's buyers and unemployed and idle people who are unemployed at home have begun to start businesses at home, selling various agricultural products and small commodities through the online platform, realizing the new atmosphere of e-commerce for the whole town.
In June 2018, Guo Jun organized industrial knowledge popularization training for the core members of the association
Guo Jun has been engaged in the work of the association for 17 years, and has cumulatively driven 2582 poor households to increase their income, paid a total of 15.8652 million yuan in labor remuneration to poor households in Lika, provided 243 jobs, sold 22 million yuan of fresh lemon fruits in Wanzhou, and sold 18 million yuan of processed lemon products with an annual output value of 40 million yuan. Radiation has driven more than 2,500 farmers in surrounding townships and neighboring districts and counties to carry out standardized lemon planting, which has effectively promoted the sustainable, healthy and stable development of the local rural economy and modern agriculture. The cooperatives led by the cooperatives are currently the national demonstration society of farmers' professional cooperatives, the leading enterprises of agricultural industrialization in Chongqing and the leading enterprises of poverty alleviation in Wanzhou District.
Source: China Rural Professional and Technical Association