The domestic two-dimensional game market can be described as moving forward rapidly in the fierce competition. According to iResearch's "2021 China Secondary Element Industry Research Report", in 2020, the scale of domestic two-dimensional games will reach 41.1 billion yuan, accounting for nearly 10% of the overall game market size, and will continue to grow steadily in the future, and is expected to reach 80.1 billion in 2023.
The pan-quadratic demographic dividend is a necessary condition for growth, and its emergence indirectly resolves the dilemma of the disappearance of the Internet traffic dividend. As of 2020, the scale of pan-quadratic users is 420 million, and with the growth of Generation Z, they will become the endogenous driving force for the growth of China's pan-quadratic group in the future, bringing the industry to a new height.
However, for now, the field has a considerable degree of Matthew effect. "Original God", which has been online for 18 months, still maintains outstanding results and the appeal of the top level, and it is its success that has driven manufacturers to integrate their strength into the field of two-dimensional games. At the end of last year, "Magic Tower" turned out to be a new user with more than 10 million new users in the first month, with a flow of nearly 500 million yuan, which cannot be underestimated. Many subsequent products are also eager to try, opening up an inward-roll frenzy around multiple areas such as graphics, music, and gameplay, and triggering a fierce competition that makes people drop their jaws.
Under such a trend, changing moves is fundamental, the second dimension + MMO has become a new point of force, and the results of "Magic Tower" also prove the feasibility of this strategy. However, as a latecomer, although he has absorbed the lessons learned, he has also lost the first-mover advantage, and he wants to find the fast lane where he can slam on the throttle on the two-dimensional track, only to "see the light".
On February 14, the first PV released the first PV "Tower of the Sacred Realm" also has its own ideas in this regard, the work is a main Sen style of the two-dimensional MMORPG, PV opening is the white bird flying in the blue sky to the "Tree of Life", this move is full of the "Sen system" of the healing expressiveness; it is worth noting that several of the main flower anthropomorphs in the PV alternately appear, the vertical painting is fine, with the performance of CV, showing different personalities, which can be seen as the inherent composition of the two-dimensional product.
On social media, many players have given recognition to the game's standing drawing. Although the PV is short, but it is complete, especially in terms of flower anthropomorphism, bell orchid, marigold, water lily, sunflower, each flower anthropomorph is named after the flower, and in the standing painting with flowers to decorate the background, with flowers as personality empowerment, enriching the character charm, but also retaining the reverie space, for the two-dimensional user, this design has a certain attraction.
Forest painting style, the miracle of the secondary market
The sen style of painting is not common in the two-dimensional game market.
The characteristics of the forest painting style are that the picture is fresh, embracing nature, otherworldly, as if out of the forest like a relic, independent, and the picture performance is innocent and messy, without redundant fluctuations.
In recent years, the forest painting style has been sought after by many users and has become a lubricant to alleviate pressure. The previous fire of the Japanese manga "King Ranking" is a product that draws the style closer to the forest system, the picture is fresh and soft and full of healing, detonating the tear glands of countless people.
In terms of games, the phenomenon-level product "Animal Forest Friends" is a masterpiece of the forest style, players live a quiet and leisurely life on their own island, the fresh style brings pleasure to the senses, and it is also out of the circle because of its rich pastoral style.
However, in the field of domestic two-dimensional games, there are not many products that focus on the style of forest painting. Under the tide of inner volume, many two-dimensional products like to focus on the details, the theme is more inclined to science fiction, functional wind, color flamboyance, gorgeous picture, the emergence of forest pictures, more like the fresh side dishes after tasting many greasy dishes, different looks and feels, but also gives differentiated advantages to the product.
Once "Song of the City on the Clouds" is the main product of the forest picture, the picture style is mainly fresh and bright, the characters are also presented in the form of cartoons, feeling closer to soft and cute, some places have limited expression, but mostly for the limitations of the times.
Many years later, the "Tower of the Sacred Land", which also focuses on the forest painting style, has made some progress in the handling of the forest painting style, and the color display of the picture is relatively fresh, so that the mountains and rivers, or the dense forest sky, have the beauty of natural light. In the game, the player-controlled characters and NPCs and other characters are portrayed with reference to the style of The Japanese characters, with the other-world buildings outlined with light brushstrokes, so that the players in it can feel the atmosphere of everything.
If you want to create a sense of immersion in the forest style, a story that matches it is essential. The entire world view of "Tower of the Sacred Realm" revolves around the huge tree of life, each leaf is a small world, which can be described as "one flower and one world", traveling through the forest, exploring and killing enemies, providing a good stage for the expression of the forest painting style.
In terms of gameplay, Tower of the Sacred Realm contains innovative content such as the Flower Spirit System, as well as the settings of regular MMO games such as dungeons, guilds, and homes. However, the game starts from the gameplay design, which reduces the content of the player's repeated operations, makes the game more lightweight, and many interesting gameplays also make the game break away from the pure monster upgrade and extend to the fields of flower spirit cultivation and big world exploration.
Earlier in the game circle, there was a discussion about whether the mode of two-dimensional + MMO could be successful, and now this question has been answered by "Magic Tower". Its success, on the one hand, shows that two-dimensional players do not dislike social, while pan-two-dimensional users are more demanding and more receptive to social; on the other hand, players can see more vivid people in MMOs, and their existence fills the entire game world, resulting in a more unique experience.
And there is a complement between the two-dimensional big world exploration and the MMO, the traditional MMO gameplay is very repetitive, especially the mobile MMO, the loss of players is more serious, the emergence of the big world exploration, and the complementary cultivation system with exploration, appropriately enhance the user stickiness. In addition, the products under the MMO framework have stronger short-term effects, and the version change is an important time point for player loss, and the big world exploration gives the two-dimensional game more say in long-term operation, as for the degree depends on how the gameplay is planned. "Tower of the Sacred Land" is slowly exploring the boundary of "two-dimensional and MMO" 1+1>2 through the content design of filling, and achieving the benign operation of two-dimensional MMO.
High-quality vertical painting, highlighting multi-dimensional expression
The degree of refinement of the standing painting is particularly evident under the continuous inner volume of the two-dimensional game. In this environment, the vertical paintings of many products are no longer limited to the exquisite character display, but through the "accessories, decorations, backgrounds, gorgeous effects, etc." many contents and details, set off the multi-dimensional expression of the vertical painting. Because of this, high-quality fine art has become a necessity to go on in the secondary market.
The standing painting of "Tower of the Sacred Land" has reached the upstream level of the market, and in addition to the fineness, the characters are full of movement because of their posture, and the flowers and accessories set off by them highlight the respective personalities of the flowers. The petite innocence of the water lily, the ghost of the oleander, the femininity and calmness of the cornflower, each flower spirit has a different temperament.
As an important part of traditional Chinese culture, flowers have a close emotional relationship with Chinese. The Chinese people also integrate their love for flowers into literature and art, giving them the power of personification and pinning on different emotions. The flower anthropomorphism of the "Tower of the Sacred Realm" makes full use of this emotional expression, and elevates the spiritual value of the two-dimensional standing painting.
Each flower spirit not only has its own background story, but also is given a "flower language", and in the vertical painting to give a vague expression, such as the lovely water lily represents innocence, because most of the time is soaked in water, rarely in contact with people, so do things confused, the standing painting is also a sleepy little girl, pitiful; calendula represents healing and protection, will continue to give people warmth and hope, worth relying on, but its flower language is parted, the vertical painting of her eyebrows also carries a hint of sadness, the collision of two huge differences of emotion, It gives it a unique charm.
High-quality fine art increases the value of cultivation. The cultivation system, almost standard in two-dimensional games, exists so that players can grow with their favorite characters, giving a deep emotional bond. Cultivation also represents the use of resources, making them related to the world, replicas, and other systems. The cultivation of "Tower of the Sacred Realm" tends to be more casual, and the game has basic upgrades, skill improvements, and also includes content such as star ascension and advancement, but it is not verbose in nature, which meets the needs of current fragmentation.
The standing painting of "Tower of the Sacred Realm" does not pursue too much refinement, and many two-dimensional game vertical paintings have reached the limit of fineness, so there will be a phenomenon of raising the ceiling of the expressiveness of the vertical painting with the help of backgrounds, accessories and other content.
Want to make the product brilliant, nothing more than the plot, or the gameplay aspect of the article, the flower anthropomorphism is not a separate system, it makes the "Tower of the Sacred Realm" to a certain extent to achieve both, for example, in the gameplay, the flower anthropomorphism exists around the protagonist as a partner, and the two flower spirits are not ornaments, players can use the exclusive skills of the flower spirit to assist the attack, let the flower spirit integrate into the combat system, and enrich the gameplay form of the two-dimensional game from multiple angles. In terms of plot, Because of its own plump setting structure, Hua Ling will not be abrupt when integrated into the plot, and will also make players more immersed in the game process.
From this, it can be seen that "Tower of the Sacred Land" has a sense of gameplay and plot innovation, and the content is enough to shine, the key is that it links the standing painting and the gameplay plot in a more novel form, and leaves enough room for further innovation.
Write at the end:
As a two-dimensional MMORPG that focuses on the style of Forest painting, "Tower of the Sacred Land" is both down-to-earth and maverick. The Mori style and the existence of flower anthropomorphism have given it a spear and shield on the two-dimensional battlefield, which is both offensive and defensive, enough to meet the needs of all kinds of players.
Quadratic MMO products generally encounter a problem, that is, how to grasp the proportion of quadratic elements and MMORPG, to save the inferior. In the case of MMOs alone, differentiation is essential, but it is also necessary to learn to be lightweight and reduce duplication of effort, while increasing the freedom of content and weakening the gap between players.
However, it is worth noting that there is a certain irreconcilability between the two-dimensional element and the MMO, such as some repetitive work will make the player feel tired, and even the idea of working for the game, this kind of time consumption is easy to attract the disgust of the two-dimensional users; there is also the existence of social content, which will also bring negative experience to some two-dimensional players.
"Tower of the Sacred Land" is groping for a perfect balance and is constantly moving forward, which can be called the future.