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Henan Economic News reporter Yang Cunling, Dong Fei, Ma Junhao
"Guohemai No. 3, strong resistance, more grain; Guohe wheat No. 3, the ear is large and full, disease resistant and lodging; Guohemai No. 3, challenge 1900 catties, good! Good! Good! On May 10, Henan Yidoutian Agriculture Co., Ltd. (hereinafter referred to as Yidoutian) and Anhui Gushen Seed Industry Co., Ltd. (hereinafter referred to as Gushen Seeds) jointly organized Guohemai No. 3 on-site observation and online sales empowerment conference was held in Taihe County, Fuyang City, Anhui Province. More than 1,000 people from industry leaders, experts, dealer representatives and growers from Henan, Anhui, Jiangsu, Shaanxi and other places gathered together. In front of the conference signature wall, everyone took pictures with their mobile phones and shouted loud slogans in unison.
It is understood that in terms of sales and promotion of Guohemai No. 3, Henan Yidoutian Agricultural Co., Ltd. is responsible for Henan and Shaanxi regions; Anhui Gushen Seed Industry Co., Ltd. is responsible for Anhui and Jiangsu regions. The purpose of this meeting is to promote the promotion of improved varieties, empower sales, increase production for farmers, and ensure food security.
On-site observation rave reviews have many advantages
Whether the seeds are good or not, the field will know. In the observation plot of Guohemai No. 3 in Zhenzhong Farm, Hu Zong Town, Taihe County, Fuyang City, Anhui Province, some people took pictures with the words "If you want to plant land with high yield, choose a bucket of fields" and "Guohemai No. 3 with high resistance to yellow mosaic virus disease" and "If you want to have a high yield of wheat, plant Guohemai No. 3" red banners to take pictures; Some people go into the wheat field to check the growth of wheat; Some people held their mobile phones for live video broadcast, and the atmosphere was festive and warm.
The guests at the meeting carefully observed the comprehensive agronomic traits of Guohemai No. 3, and gave high praise and recognition to its advantages of high yield, disease resistance and excellent quality, exchanged and discussed planting experience and promotion skills, and said that they would implement the experience of their peers into the promotion work after going back, hold a good observation meeting, expand publicity, and further improve the influence of Guohemai No. 3 in the local area.
At the observation meeting, Zhang Wei, member of the Party Group of Taihe County Agriculture and Rural Bureau and director of the County Extension Center of Fuyang City, Anhui Province, spoke highly of the outstanding contribution of the series of excellent wheat varieties cultivated by Gushen Seed Industry to increase agricultural production and income. On June 27, 2022, General Secretary Xi Jinping replied to Xu Songxiang, a large grain grower in Taihe County, and made 4 important instructions on grain production and food security. Taihe County Agriculture and Rural Bureau attaches great importance to it, and immediately issued the document of "thoroughly implementing the spirit of the general secretary's important reply and striving to be a pacesetter in a variety of grains and good grains". Finally, he wished the observation meeting a complete success, and hoped that Gushen Seed Industry would do a good job in planting technology and technical support for the construction of service system, and make greater contributions to grain production.
Xu Songxiang, the person of the year who moved China in 2022, a representative of the 14th National People's Congress and a national model worker, gave a detailed introduction to the comprehensive advantages of Guohemai No. 3. He said, "Seeds are the chips of agriculture, and with the development of agriculture, there are excellent varieties, and good harvests can be obtained without increasing labor." Good seeds, good recipes, good technologies and good opportunities are the key to the current agricultural development. Guohe Mai No. 3 is a must-choose high-quality variety for our current high-yield and high-quality wheat. ”
"Our Taihe County took the lead in setting up a large grain growers association in the local area, and led the majority of growers to manage the land, grow a variety of grains, and grow good grains by showing farmers, taking farmers to do it, helping farmers, and leading the majority of growers to manage the land, grow a variety of grains, and grow good grains. As the saying goes, there are three treasures of wheat harvest - many ears, many grains, and full grains. Guohemai No. 3 is disease-resistant, lodging-resistant, and has a well-developed root system; Cold-resistant, frost-resistant, and drought-resistant, not only is our current high-yield and yield increase indispensable excellent wheat varieties, but also one of the preferred varieties for our large growers, family farmers and farmers' professional cooperatives. I hope that through this on-site observation and experience, you can see the characteristics of Guohemai No. 3 varieties, master its planting methods, sow Guohemai No. 3 well, and increase yield, quality and sowing area in accordance with scientific farming technology, so as to make your own contribution to the 'new round of 100 billion catties of grain production capacity improvement action'. Han Zhenzhong, head of Zhenzhong Planting Professional Cooperative and Zhenzhong Farm in Taihe County, Fuyang City, Anhui Province, said when sharing his feelings about planting Guohemai No. 3 in the past two years.
Strong alliance to challenge high yield and strength
In the indoor meeting, Wang Jun, chairman of Gushen Seed Industry and breeder of Guohemai No. 3, introduced the promotion plan of Guohemai No. 3 variety. He said that Guohemai No. 3 is made of Jimai 22, Yannong 19, Zhoumai 22 three lines of cross-breeding, the three parents are the annual push of tens of millions of large varieties, the number of ears per mu is 399,000, the number of grains per ear is 34.4, the weight of 1000 grains is 48.1 grams, in the production and application of many years in many places, the yield of the three elements of coordination, disease resistance, drought resistance, lodging resistance, resistance to dry and hot wind, good commerciality and other aspects have good performance. Wang Jun emphasized that in the era of fierce and even fierce competition in the seed industry market promotion and ordering, if you want to lead the market and not be led by the market, you can only take the lead and be invincible if you want to be earlier, faster, bigger and more. Gushen Seed Industry and Yidoutian will serve the majority of dealers through their respective advantages, plant demonstration fields, hold observation meetings, and promote good varieties. In the future, Guohemai No. 3 will strive to use 3-5 years to achieve an annual promotion area of 5 million mu and sell 150 million catties of seeds. It is hoped that Gushen Seed Industry will cooperate with all partners to give full play to the company's advantages in varieties and technical services to help improve food security!
At present, the competition in the seed market is fierce and tends to be white-hot, how to highlight the encirclement in the competition, so that customers can accurately identify high-yield, high-quality wheat varieties? Guo Tangjia, the person in charge of Henan Houzhilang E-commerce Company, entitled "How to Empower the Offline of Guohemai No. 3 E-commerce Team", combined with the advantages of new media information technology, talked about his own experience on accurately finding the target group and improving sales performance. In the future, the two parties will work together to provide online and offline publicity and promotion services for the majority of dealers, and strive to build Guohemai No. 3 into a popular wheat variety in 2024.
The country is agriculture-oriented, and agriculture is seed-oriented. In the on-site exchange and interaction session, Liu Xiaohua, senior agronomist of Pingyu County Agriculture and Rural Bureau of Zhumadian City, gave a thumbs up to the field performance of Guohemai No. 3. He said that since the end of 2023, the southeast of Huanghuai, Jianghuai and other places in the mainland have suffered two low temperatures, rain, snow and freezing weather, and Guohemai No. 3 is still performing very well in the field. As the saying goes, a good horse with a good saddle, and a good breed with a good fat. It is hoped that Guohemai No. 3 will reduce the sowing amount, increase the amount of fertilizer, pay attention to the prevention and control of diseases, insects and weeds in the middle and late stages of wheat, strengthen scientific management, and lay a solid foundation for stable and high yield of wheat. "Dealers at all levels should twist into a rope and make Guohe Mai No. 3 the largest single product wheat variety in the Huanghuai South Area, so that everyone can make more money and farmers will have a bumper harvest."
Exchange and share and work together to develop into a consensus
"I have been associated with the seed industry for more than 20 years, and I am honored to get the agency of Guohemai No. 3. For many years, I have been looking for a high-quality wheat variety that is frost resistant, disease resistant, stable yield, high yield, strong tillering power, and suitable for various soil environments, and I was fortunate to see the growth of Guohe Mai No. 3 wheat at the seedling stage. Today, I went to the observation plot to see the growth of Guohemai No. 3, Guohemai No. 3 has strong tillering ability and three ears, which is better than I imagined. Thank you very much Mr. Wang for the good varieties you brought us! In the indoor meeting exchange and sharing, Hu Hongjian, a dealer in Runan County, Zhumadian No. 3 Guohemai, said sincerely.
"Four years ago, I came to Anhui Gushen Seed Industry to know Guohemai No. 3, which is composed of Jimai 22, Yannong 19 and Zhoumai 22. Guohemai No. 3 has performed particularly well in the past two years. First, it has good cold resistance. In 2023, more than 95% of wheat varieties in several towns and villages in Suzhou, Anhui Province will have frost damage, but Guohemai No. 3 has not occurred, so everyone can rest assured to promote it; second, high yield; Third, the comprehensive resistance is good. It can produce high yield in harvest years and stable production in disaster years. Mao Lihao, head of Anhui Haotian Seed Industry Co., Ltd., commented.
Walk with the wise, you will be extraordinary, and with the company of the masters, you can reach the top. In the policy release session of the meeting, Zhang Junke, marketing director of Henan Yidoutian Seed Industry, made an on-site report on how to build Guohemai No. 3 into a popular wheat variety, and the Yidoutian Douyin operation team regularly sent short videos of Guohemai No. 3 wheat varieties every day, and the communication effect was remarkable. The company adheres to the service advantage of "making varieties easy to sell", innovates and launches the dual-cycle service model of "company + dealer + terminal dealer + farmer", and combines strong and complementary advantages through the combination of online and offline publicity forms, so that high-quality wheat varieties can benefit the majority of dealers and farmers.
With the release of the meeting policy, in order to show confidence in the promotion of Guohemai No. 3 excellent varieties, cohesion and determination, and create a better future, the dealers in the audience have stepped onto the stage, pay the order, draw the red envelope, and the lively ordering atmosphere infected everyone present.
Hand in hand, the future can be expected. The meeting ended successfully under the witness of the majority of dealers and partners. In the next step, Yidoutian and Gushen Seed Industry will join forces to continuously improve the service quality, and build Guohe Mai No. 3 into the largest popular wheat variety in the Huanghuai South Area, contributing to rural revitalization and farmers' prosperity.