How does the poor official fire out of the circle? The wave of operations of the Tower of the Sacred Realm is worth learning

Wine is also afraid of deep alleys, products want to live marketing is an indispensable part, this is particularly evident in the game circle, the whole network shop, omni-channel purchase of products are not uncommon, there are overnight popular success of the game, of course, there are not shocking cases of little effect.

It is true that no one wants to work hard to solve things that can be solved with money, and the large factories with strong strength can do so, and it is inevitable that the small factories with tight budgets will inevitably have weakness, and they cannot make a difference without money to shop advertisements? Of course, this is not the case, another way to accurate the body and user preferences, the same can quickly fire out of the circle. Recently, the "Tower of the Sacred Realm", which was set out of the circle because of the "poor official", is a good reference object.

It is better to watch the hilarity than to learn the doorway, and take this opportunity to see how the "poor official" has established a human setup and captured the player through a step-by-step riot operation.

The inner ghost leaked the secret and was caught in the bag Poor official private letter UP mainly asked for a discount

One day, the "Tower of the Sacred Land" project team was not willing to do anything about the "pension" of buddhist colleagues around them, so they became "soul painters" and also made up their own minds to release a cover handwritten small video on the official account, using a witty and self-black way to outline the "poor official" pension and the desire to have no money and want to fire, and also shouted that they wanted to cooperate with the UP master.

Immediately after, the inner ghost went privately in his official capacity to privately send UP to talk about discount cooperation, but was unexpectedly exposed to death by both the official and up main screenshots, and thus triggered a series of discussions among players on a series of topics such as "the most miserable party ahead in history" and "never seen such a humble party father", and successfully spread the image of "poor official".

UP main ghost animal video ridicule "poor official" people continue to ferment

Although the internal ghost private message for cooperation was exposed to the death of the society, but the UP lord did not let go of the official small pitiful meaning, of which @ call me dead cover to continue to publish ghost animal video ridicule and "poor official" cooperation at the beginning and end, the humble official ghost in order to seek advertising can only be wronged out of the camera, further strengthen the "poor official" persona.

Subsequently, the main videos of major UP have been launched, such as "Boy band online whole life, don't roll!" Works such as "The status quo of game pension players, the happiness you can't imagine ~" and other works began to penetrate into the concept of pension games, and the official actively participated in the comments of each topic, not only allowing the "poor official" and "pension game" to penetrate into the psychology and cognition of players, but also fermenting topics such as "planning women's clothing" and "planning not women's clothing" in the interaction with players.

At this time, the official account also smoothly took over the topic, and continued to ferment on the human setting, such as in the "it doesn't matter, a little tired, I am an accidental sad Mogu" in the faceless women's clothing appearance, leaving suspense to trigger player speculation while continuing to maintain the heat of the topic.

Poor official money touched the fish, and the arrogant package field invited players to jump

The protagonist in a good story cannot be immutable, and the same "poor official" cannot just blindly sell miserably, and the right reversal can push the whole event to the climax, so the "poor official" came to a wave of local tycoon operations, and decisively chartered the nightclub to invite everyone to go to the cloud together.

This move not only created a feat of 150,000 people jumping on the field, but also successfully implanted the concept of the Kabbalah Pension Bureau once again, and triggered a larger-scale heated discussion on a series of topics such as "please official finally be proud again", "official public funds touch the fish", and "for the player official really fight". Then through the Xiugou nightclub DJ continues to lead everyone to shout out the slogans of "Thank you for the Tower of the Sacred Realm of the Kabbalah Pension Bureau", "The Tower of the Sacred Realm Mobile Game, the Pension Will Be Reached", "The Tower of the Sacred Realm Mobile Game, Give You a Five-Star Pension Belonging" and so on. In the early stage, the poor official design attracted attention, and in the later stage, the selling point of the product leisure pension was transmitted through the bungee bungee operation, attracting the attention and transformation of the target users of the B station, and the seamless connection between the events was perfectly realized.

Whether it is the official sneaking video at the beginning, hooking up the UP main talk discount advertising, or the follow-up production of player review activities, and even to the back of the "local tycoon" flip, "Tower of the Sacred Land" in this round of human design is said to be a flowing cloud, a closer look will find that the official will be different marketing things into a complete "poor official" out of the circle of moving stories, not only has a complete and very distinctive personality, but also has just the right flip, successfully released the "pension game" selling point.

In fact, "Tower of the Sacred Land" as a forest casual MMO mobile game, there are indeed a lot of play suitable for the theme of the elderly, in the game we can not only cultivate different styles, different abilities of a variety of flower spirits to help themselves adventure fighting, there are also players completely out of hand to fight placement system, but also dance, play, farming, swimming, sweet afternoon tea and many other life play, the most important thing is that the rewards of these life play methods are enough to make you easily upgrade in the game, rather than having to go to non-stop fighting and passing All kinds of settings point directly to the theme of "pension games".

"Tower of the Sacred Realm" is about to start testing, and in what way will the "poor official" who will live the whole life continue to go out of the circle? Maybe look forward to it!