When it comes to national IP, it is worthwhile to be a work that all ages in a country, regardless of age and children, will like, and the specific forms of presentation are definitely diverse, such as: games, animations, film and television dramas, peripherals and so on. To say that our country's national IP, the doctor's first thought is the "three countries", absolutely known to women and children, then what about neighboring Japan?
Japan's national-level IP includes "Dragon Quest", "Devil's Blade" and so on, right? Perhaps, but the doctor can't find the data to support it for a while, but it is certain that "Pokémon" is definitely one of the japanese national IP, because LINE (Japan's mainstream social software) market research agency recently conducted a survey in Japan on the recognition of the "Pokémon" series, and found that less than 3% of Japanese people did not know Pokémon!
The survey was conducted on 5,252 local people between the ages of 10 and 59 in Japan. In addition, the municipal research agency also divided the sample from ten to fifty years old into five age groups, and about 1,000 people in each age group were surveyed. Of course, you can think that the sample size is not large enough, but the Doctor believes that from a statistical point of view, this number is enough for us to understand the Japanese people's perception of Pokémon. Let's take a look at the results!
As a national IP, Pokémon was indeed a game at the beginning, the original work was a Game Boy role-playing game released in Japan in 1996, and later derived anime, film and television dramas, peripherals, physical cards and so on. In terms of overall recognition, the game is indeed the core of the Pokémon series, and game products account for the largest proportion of all age groups that have been in contact with the series of products! In other words, the vast majority of people get into the pit from Pokémon games.
It is worth mentioning that more than half of the people in the three age groups of ten, twenty and thirty have played games. It's normal that fewer people play games the older you get, but the percentage of games you've played is still more than 35 percent. In terms of specific game products, the most played game is the "Pokémon" orthodox series, ranking first among the three age groups of ten, twenty and thirty!
In addition, the ten-year-old age group is playing "Pokémon Collection", the twenty-year-old is playing "Pokémon Conservationist", and the thirty-year-old is playing "Pokémon Arena", which can be seen that players of different ages like different Pokémon games, and the game product without generation gap is the "Pokémon GO" that has been extremely popular in recent years. The doctor has shared many interesting things about older players playing Pokémon GO, which is very interesting!
With the exception of games, animation ranks second among all age groups and can be seen as the second pillar as important as games. As for other carriers, the proportion of ten and twenty years old who are exposed to movies is relatively high, while in the age group over thirty years old, they are not interested in movies, but like related food (drinks) or toys. It is worth mentioning that the proportion of thirty-year-old women exposed to Pokémon gift products is particularly high, which may be the relationship between parenting mothers and children participating in related activities. As for people who have no idea what Pokémon is, less than 3% of all age groups, this is national influence!
Conversely, what happened to those who don't know Pokémon? Shopping around, watching TV can see Pokémon things, chatting with line means that there is no disconnection from the Internet, it is difficult to understand!
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