The twin brothers came together, and the curtain was officially opened on the destroyer 05 and Qin PLUS DM-i to jointly "expel" the joint venture family car.
Auto headlines learned from relevant sources that the first model of the BYD warship series, the Destroyer 05, will be officially listed in the first quarter, and is expected to be priced in the range of 120,000-150,000 yuan, and will be sold on BYD Ocean Network.
In fact, since the official debut of the Guangzhou Auto Show in November last year, the popularity of the destroyer 05 model has increased unabated, as a brother model that is "a mother's tire out" with the Dynasty series Qin PLUS DM-i, in addition to a slight difference in price level, the two have a high degree of overlap in positioning, configuration and even audience. In this regard, many netizens expressed puzzlement: BYD "both Qin PLUS, He Sheng destroyer 05? ”
Some analysts also said that the market performance of Qin PLUS DM-i in short supply and the technical background of DM-i leading the same level gave BYD confidence to replicate the miracle again.
First look at the market sales, the data of the Association of Automobile Associations shows that Qin PLUS DM-i has sold a total of 194,220 vehicles in 2021, and has bitten the Accord in the annual car sales list, you know, the top 15 models in the entire list are the "old rivers and lakes" of the mixed car market for many years, word of mouth, recognition has long built market barriers, of which the terminal discount "price for volume" climbs the list of models is not in the minority, and the Qin PLUS family was just listed in March last year, and it is a flat sale.
Further refined to the entire A-class sedan market, its product aura is more eye-catching. In January 2022, Qin PLUS DM-i sold 25,536 units, an increase of 5.1% month-on-month, ranking fourth in the domestic A-class sedan sales list, and won the A-class new energy sedan championship. But this is not the upper limit of BYD Qin PLUS DM-i, its January insurance volume is only 12499 vehicles, it can be seen that nearly half of the models are still in the state of undelivered, in addition to the incremental, willing to wait for its users are really many.
Source: Multiplying Association
As early as last year, Qin PLUS DM-i listed orders exceeded 10,000 vehicles in just one week, and the number of orders for some 4S stores even reached hundreds of vehicles, and the pick-up time was extended to three months later. According to car fans, most parts of the country currently have to wait about three months to pick up the car, recalling that the last "autonomous model" that is so popular is probably traced back to the permanent bicycle of the 80s.
However, the popularity of the product reflects the dilemma behind BYD's insufficient production capacity.
At present, BYD has a total of 8 major factories in China, with a total planned production capacity of 3 million to 3.5 million vehicles. Among them, the Qin and Song families are both produced in the Xi'an plant, which has an annual production capacity of 300,000 vehicles in the first phase and 180,000 vehicles in the second phase under full load operation. According to the current delivery situation, the current production capacity of the Xi'an plant is not enough to meet the market demand.
In 2021, the bydir Song family sold 200,870 vehicles for the whole year, which is also the largest source of sales for the BYD brand in the whole year, plus the 194,220 vehicles of qin PLUS mentioned earlier, and the total sales volume has approached 300,000 vehicles. Although from the perspective of production capacity, the Xi'an factory still has a surplus of about 80,000 vehicles, but generally speaking, production capacity is not equivalent to output, for example, production capacity is like the upper limit of the number of soldiers in the barracks in the game, the output is the specific number of soldiers in the barracks, the output is determined by sales, and at the same time affected by upstream raw materials, and last year, affected by the shortage of IGBT chips and the hot sales of domestic new energy vehicles, Qin PLUS production capacity utilization has basically been played to the maximum.
In the face of high market demand, for an industry with a strong cyclical nature such as automobiles, production capacity needs to be expanded in advance. It is reported that BYD Hefei plant will put into production Qin PLUS DM-i and Song Pro DM-i two models, with a total investment of more than 3.6 billion yuan, planning annual production capacity of 150,000 vehicles, in the short term, Qin PLUS DM-i supply should be the norm. It is reported that the destroyer 05 is expected to be produced at BYD's Changzhou plant, which will be a strong supplement to the current "shortage" situation of Qin PLUS DM-i, and the time for consumers to wait for the car in the future may be greatly reduced.
Another important point is that the destroyer 05 also uses the market-acclaimed DM-i super hybrid system on the Qin PLUS DM-i, and its future prospects are still bright in theory.
As far as the current domestic new energy market is concerned, the era of switching from traditional fuel to pure electricity will inevitably go through a hybrid period, and the market also uses data to prove that the sales growth rate of hybrid models similar to DM-i is much faster than that of pure electric models, otherwise it is impossible to understand that in the past 2021, the major mainstream manufacturers in China have shown their own hybrid technology, and the off-line products are quickly introduced to the market.
Secondly, the current charging pile supporting construction is basically extended from large cities downwards, DM-i hybrid model "can have electricity" characteristics determine that it has no endurance anxiety, so that Qin PLUS DM-i can quickly start in third-, fourth- and fifth-tier cities, which is very in line with the current situation of imperfect charging infrastructure.
From the technical point of view, for the new car hybrid technology is actually a barrier to them, after all, it needs to involve two sets of electric + fuel systems, and the technical accumulation of its internal combustion engine is higher, in contrast, this is exactly BYD's technical long board, but also gives the DM-i hybrid family enough product competitiveness and market scarcity.
Moreover, the "electric-oriented" driving characteristics of DM-i hybrid technology are very suitable for driving in low-speed sections of urban areas that require frequent start and stop, while ensuring excellent fuel economy, it has achieved the driving smoothness and ride quietness that are difficult to match for fuel vehicles.
According to the data provided by the owner of the car home, the real average fuel consumption of qin PLUS DM-i is 4.6L-4.7L/100km. Although there is still "moisture" compared with the official data (the official fuel consumption is 3.8L/100km), such fuel consumption performance is not weak even in the face of Japanese oil-electric hybrid products with the same excellent fuel consumption reputation (corolla 2021 double engine 1.8L E-CVT model owner comprehensive working condition actual test fuel consumption average of 4.6L/100km, Raling 2022 dual engine 1.8H E-CVT model measured fuel consumption of 4.7+L/100km).
If there are conditions for charging piles at home, you can also achieve a pure electric endurance of 46km/101km under the comprehensive working conditions of WLTC, coupled with the green card and exemption from purchase tax, so that the cost of travel is further reduced, so that the high economy of the car will naturally attract a large number of users to buy.
It is foreseeable that backed by DM-i technology bonus and market supply and demand, destroyer 05 is bound to form a synergy and double insurance with sister car Qin PLUS DM-i, jointly occupying the 100,000-150,000 yuan sedan market. Standing in a higher dimension, the destroyer 05 also plays a pivotal role in raising the image optimization product matrix of the Ocean series.
As a new system of integrating the e-net series, bydir e-network sold fuel and electric products (such as e1, e2, e3, etc.) that were positioned lower than the Dynasty series, the main cost performance but the product selling point was insufficient, and at the same time, it had a strong color of online car-hailing. According to the available information, the positioning of the destroyer 05 will be higher than all the compact models on sale by BYD, and even more advanced than the Qin PLUS, and the current ocean network does lack such a sophisticated car for mainstream families and has the potential to go.
Just like the arrangement of "the Dynasty series is responsible for guaranteeing the bottom, stabilizing the basic disk, and the ocean is responsible for exploration, and opening up more possibilities", for BYD, which is ambitious in the field of new energy vehicles, the destroyer 05 is the test stone for the way. After all, the technology, market conditions have been, the challenge is also very clear, more youthful color design and cockpit, in the era of youth, is bound to be more able to catch the attention of young people, and the lighter "market burden" relative to the Dynasty series is also conducive to it to occupy a position of latecomer.