In January 2022, Nezha Automobile ushered in a good start, with sales of 11,009 units, a year-on-year increase of 401.5%. In the new energy vehicle market, it leads FAW-Volkswagen with a double advantage. In 2021, the cumulative sales volume of Nezha Automobile was 69,674 units, a year-on-year increase of 361.7%. Judging from the sales data, the geometric growth allows us to see the competitiveness of Nezha Automobile in the low-end market.
In the case of Nezha V, which starts at 62,900, the cumulative sales volume in 2021 is 49,646 units, contributing 71% of Nezha's sales. Although the intelligent technology configuration is not so rich, but the price is cheap, the body is small, the parking is convenient, and the minimum endurance is 301km. For urban commuters, short-distance consumers, basically meet the needs of the car.
With the continuous rise in sales of Nezha Automobile, Daniel Zhang, as the co-founder and CEO of Nezha Automobile, seems to have forgotten its original intention. On the first user day of Nezha Automobile, Daniel Zhang said: "Nezha Automobile believes that enterprises need to truly respect users, guide users to participate, and believe in the power of the people to change everything."
In the past year, the power of the people has contributed nearly 70,000 vehicles to Nezha Automobile. Not only did it achieve the goal of Daniel Zhang 65,000 vehicles, but it also approached the maximum target of 70,000 vehicles indefinitely. However Daniel Zhang has not fulfilled the promise of "respecting users", and has not responded positively to and solved the problem of delayed delivery and non-refund of Nezha cars raised by consumers, as well as serious shrinkage of battery life.
The owner placed an order on November 29, 2021, and the agreed delivery time was 4-8 weeks, but after more than two months, the car was still unable to deliver, and there was no clear delivery time. One of the car purchase contracts, for each day of deferred payment, is compensated according to one thousandth of the price of the car. The delivery time was delayed again and again, could not be determined, and the contract was not fulfilled. For car owners, it is very unfair.
In many complaint cases, the delivery of the car is delayed, the time is uncertain, and the deposit is not refunded, so that many car owners encounter the overlord clause. The official commitment to refund the deposit within 7-15 working days has not been fulfilled. Many car owners believe that they cannot deliver the car on time and refuse to refund the deposit, which is obviously a forced purchase and a forced sale.
It is understood that the planned production capacity of Nezha Automobile Tongxiang Factory is 80,000 vehicles, and the Yichun Plant is 100,000 vehicles. In the case of overcapacity, there has been a delay in delivery. Not only is the time of supporting Nezha car owners wasted, but also the car owners bear the loss of funds, is this the so-called "respect for users" Daniel Zhang?
The cruising range has always been the focus of consumers' most attention, but Nezha Automobile has experienced a serious contraction in this regard. The manufacturer announced that the mileage of the Nezha V long-endurance entertainment version is 401 kilometers, while the owner's mileage is only about 200-230 kilometers in the actual use of the car, which is reduced by half.
It is undeniable that many new energy vehicles have a certain endurance shrinkage, but like Nezha car shrinks by half, very few. Many car owners said that even in the environment of 12-25 degrees, the cruising range is only about 300km; at 0-10 degrees, the cruising range is only 230km; when it is less than 0 degrees, the cruising range is less than 200km.
The official cruising range of 401km, under normal temperature, shrinks by 25%, and shrinks by half below 0 degrees. That is to say, in a semi-northern city like Henan, Nezha car will face serious endurance shrinkage, and it is conceivable that in cities such as Hebei and Beijing, what will happen to Nezha cars.
In this regard, many car owners believe that Nezha car has a serious endurance virtual standard, the battery quality is shoddy, the new car is less than a year, the mileage is seriously reduced, it is conceivable that in the follow-up car process, the mileage of Nezha car will definitely shrink. Therefore, many car owners said that Nezha Automobile should honor the promise of "respecting users", implement recalls, rectify batteries, and give the majority of car owners an explanation.
Conclusion: Although Nezha Automobile mainly attacks the low-end market, this does not mean that it is also low-end in terms of service and product quality. For any new energy brand, the early user support is the most valuable and the biggest support for the development of the enterprise. If you simply for the sake of sales, ignore consumers, disregard product quality. Then the power of the people can indeed change everything, including abandoning the brand of Nezha Automobile.