Citroen relied on a Versailles C5 X to successfully pull itself back from the edge of the cliff, and the secret of its success is also very simple, that is, the ultimate cost performance, which coincides with the Chinese who have advocated rational consumption in recent years.
Before the arrival of the Versailles C5 X, Citroën relied on the Tianyi C5 AIRCROSS (hereinafter referred to as Tianyi) to support sales. Watching the former's great success, Dongfeng Citroen could not sit still, while the iron was hot, so the new Tianyi is also coming!
Recently, a group of Dongfeng Citroen's new Tianyi spy photos were exposed, although the test car is covered with thick camouflage clothing, it can still be seen that the design of the new car is basically consistent with the mid-term redesign model previously released overseas.
Overseas version of the new Tianyi
Among them, the split headlights on the front face have been merged, and the grille at the bottom has been further simplified, looking recognizable, and the overall design style is obviously more fashionable than the current model.
The design of the tail is the same, mainly for the light group, the bottom of the bracket has been adjusted in detail, so as to bring freshness, which is also the Facelift that European car companies have always been good at.
Versailles C5 X interior
In contrast, the interior of the domestic version of the new Tianyi has changed even more, and it does not follow the design of the overseas version of the model, but instead adopts a layout similar to that of versailles C5 X, including elements such as a larger size central control screen, which significantly improves the sense of grade in the car, which is also the favorite of Chinese consumers.
In terms of power, it is reported that the new Tianyi will provide two four-cylinder engines of 1.6T and 1.8T, and the transmission is matched with the Aisin 8AT gearbox, as a reference, the maximum power of the current model is 170 horsepower and 211 horsepower.
Citroen Versailles C5 X
Reliable sources pointed out that Dongfeng Citroen's new Tianyi will usher in the release at this year's Beijing Auto Show, combined with the current information, the advantages of the new car are still relatively obvious, but can it continue the strong market performance of versailles C5 X? In the professor's view, the price and capacity of new cars will be the key!
Dongfeng Honda CR-V guidance price 16.98-27.68 million yuan
In terms of price, the starting price of the current Tianyi is 159,700 yuan, and the standard powertrain of 1.6T+8AT, compared with the same level of Honda CR-V and other joint venture models, the cost performance is very obvious, if the current model continues this pricing, then it has been half successful!
Putting aside the marketing level, if the new Tianyi can coordinate the production capacity problem and shorten the car pick-up cycle in the absence of core in the environment, then I believe that many family consumers who are anxious to use the car will be more favored.
It is estimated that many people can not imagine, the joint venture car has also been reduced to the era of cost performance, of which the brand represented by Citroen is a typical representative, once in the product pricing and marketing took a crooked road, and now to strive to catch up, cost-effective nature is the best solution. If the new Tianyi can continue this concept, then it will certainly help the brand's sales recovery!