The control is not as good as the German system, the preservation of value is not as good as the Japanese system, what does the Buick LaCrosse Avenir rely on to compete for the market?
When it comes to business B-class cars, people will probably think of Volkswagen Passat, Volkswagen Magotan, Toyota Asian Dragon and other models, but ignore a player from the United States, it is the GM Buick LaCrosse. On the basis of the market success of Buick GL8 Avenir, LaCrosse Avenir also arrived as scheduled, compared with the ordinary version of LaCrosse in terms of appearance and interior, more American luxury design, coupled with the unique product label of "Avenir", it is obvious that it has quietly converged on "luxury". However, in people's eyes, Buick LaCrosse Avenir is not as controlled as The Germans, and the preservation of value is not as good as the Japanese, so what does it rely on to compete for the market?
First from the price analysis, Buick LaCrosse Avenir as a "hardcover" version, the starting price of 265,800 yuan, compared with the ordinary version of the 652T luxury type price of 26,000 yuan more. The 26,000 yuan is mainly reflected in the configuration, The LaCrosse Avenir First Enjoy is equipped with 19-inch wheels/tires, supports lane departure warning, forward collision warning, active braking, lane keeping and other driving assistance functions, while increasing the front parking radar, automatic parking entry, 8-inch LCD instrument, electric tailgate, HUD head-up display, front seat ventilation, boss key, 11BOSE speaker sound, adaptive far and near light, rearview mirror reversing automatic folding, on-board air purifier and other functional configurations. From the perspective of functional use, the new functional configuration of the Avenir version emphasizes the sense of premium and comfort, which meets the needs of the target consumer group.
In terms of appearance, Buick LaCrosse Avenir still provides Merlot burgundy and ink jade black two appearance colors for consumers to choose, the front face design continues the classic American luxury approach, a large area of chrome decoration across the front of the car, chrome mesh grille and flying wing chrome logo shine together, highlighting the exquisite and fashionable. In addition, the shape of the LED headlights has not changed, it is still a sharp and dazzling "machete" shape, supplemented by a crystal-permeable LED design, and the lighting effect is good at night.
In terms of size, buick LaCrosse Avenir is 5030/1866/1467mm in length, width and height, and wheelbase is 2905mm, only the body length and height are 4/5mm more than the ordinary version. On the side of the body, the body line of the LaCrosse Avenir is almost the same, the smooth and delicate waist line stretches along the body to the rear, the 19-inch double five-piece wheels are unique, coupled with the delicate and narrow chrome trim embellishment of the sill plate, and the "Avenir" chrome logo, the model identity is very intuitive. In the rear part of the car, the LaCrosse Avenir adopts a bilateral double-out chrome exhaust design, other aspects are consistent with the ordinary version, and the long chrome trim strip runs through the rear of the car, connecting the "L" type LED taillights on both sides, with a straight ducktail design, which is both dynamic and stylish.
In terms of interior, it is not as stunning as imagined, compared with the interior atmosphere created by Buick GL8 Avenir, it is simply two feelings, the sense of technology because of the 8 + 8-inch split screen design, it is traditional and monotonous, at the same time, the interior does not use a large area of luxury elements embellishment, only the center console surface has a wing-like frosted texture, and the wooden texture trim at the center control armrest, which can bring a bit of luxury. In other aspects, whether it is a four-frame steering wheel or a classic air conditioning multi-function button control area, it is a bit "old-fashioned". However, in terms of driving comfort, to give praise, the Avenir model uses white seat wrapping, the sense of high-grade eye-catching, coupled with the boss key and wrapped good seat design, as well as the generous rear leg space, obviously can leave a deep impression on the rear passengers.
In terms of power, the LaCrosse Avenir is equipped with a 2.0T engine, the engine code name "LSY", which is consistent with the main power of Cadillac products, supports cylinder change technology, the maximum power is 237 horsepower, the peak torque is 350 Nm, matches the 9AT gearbox, the official zero hundred acceleration takes only 7.2 seconds, and thanks to the blessing of the cylinder technology, the comprehensive fuel consumption of NEDC is reduced to 6.9L/100km, but the fuel economy is still not optimistic. In terms of chassis, the car still adopts the front and rear independent suspension structure, the filtration of bumps is in place, and the suspension support during the curve is sufficient, and the suspension tuning orientation is comfortable.
epilogue
There is no German control fun, nor is there a Japanese value preservation stability, Buick LaCrosse Avenir relies on the same level of rare "high-grade" product tone, from the appearance to the interior, can see are the American luxury interpretation, a large number of chrome and white seats, from the visual to give enough "luxury" enjoyment, full of functional configuration, full of power and chassis filtering ability is good, enough to allow users to easily cope with a variety of business contact environment, is a qualified business B-class car. However, in the environment where young consumer groups have gradually become the main body of market consumption, what LaCrosse Avenir needs to change is the tone of the product, and how to take into account the youth and business atmosphere has become the biggest problem in front of it.