On February 22, 2022, a very special day, Wuling held a grand brand strategy conference in Shanghai. At the meeting, The Wuling Capgemini 280T was officially launched, which we have already introduced in the content of the previous two days. At the same time, Wuling also revealed the news of the new Hongguang MINI EV and the new seven-seat MPV Jiachen. It can be seen that Wuling's brand upward road is getting more and more stable.
We know that after the launch of the Hongguang MINI EV, it has been all over the streets, but in fact, this is unexpected by the manufacturer. Wuling initially did take a fancy to the market demand for pure electric micro scooters, but it did not expect to be so popular, and even the people who were not target customers became interested in the Hongguang MINI EV. Among the owners of the Hongguang MINI EV, you can not only see the ordinary office workers in Liuzhou, but also the group of people that the car originally targeted, but also see the rich people who live in the villa area, used to walk in the community, or the fashion industry's trendsetters, dressing up the car strangely, but also very interesting.
The out-of-the-loop of Hongguang MINI EV fundamentally establishes everyone's pride in the national brand. This is inseparable from a series of marketing initiatives that Wuling followed up when it realized that it had explosive potential, such as taking some beautiful photos with internet celebrity bloggers on a red book, or launching the macaron series in time to emphasize the cute and playful attributes of Hongguang MINI EV. Under the influence of the eyes, people will not think of it as a cheap "old man's music", but a fashion item.
In the case of selling hundreds of thousands of cars and accumulating a huge user group, Hongguang MINI EV wants to go further and open up more markets, relying on marketing alone is no longer enough, and can only be iteratively upgraded from the product. The new Hongguang MINI EV solves the most obvious shortcomings of the current model, with a short battery life and no fast charging. The new car will be equipped with a 30kW drive motor, 26.5kWh battery pack, in one fell swoop will increase the cruising range from the original less than 200km to about 300km, and support fast charging, which can bring higher convenience to many users with urban commuting needs but inconvenient charging.
Not only that, but the appearance of the new Hongguang MINI EV has also become more refined. It is equipped with a new style of headlight group design, the C-shaped daytime lamp is basically the same as the MINI EV convertible version, and the light strip design is added above the charging plate, and the luminous LOGO design is replaced, which looks a lot more fashionable. Its bumper has also been modified, and the lower part has changed from the current honeycomb grille to a closed grille, and the lights on both sides have also been changed from horizontal to vertical bars.
From the side, you'll feel as if it's longer than the current one, and yes, it's not an illusion, the wheelbase of the new Macromix MINI EV has increased by 70mm. Don't worry about its flexibility being affected, after all, the current model is less than three meters long, and it is no harm to lengthen it slightly. Luggage racks have also been added to the roof, which is expected to be available in some versions. Some people like to add a luggage compartment to the roof of the current model, and the new model directly provides a shelf, making the subsequent installation more convenient. The taillights, like the headlights, are in the same style as the MINI EV Convertible, enhancing the sense of sophistication.
In terms of interior, the new car has been equipped with a new steering wheel, the center console bulge has changed from a polyline to a straight line, and a storage slot has been added to further enhance practicality. In addition, the window control buttons are also "moved" from the front of the gear change knob to the position of the door panels on both sides.
I am happy to see the Hongguang MINI EV become more refined and make up for the shortcomings, but also a little worried, in case the price rises too much due to the increase in costs, when the property of low price becomes less prominent, can the Hongguang MINI EV continue to be popular? In any case, I hope that while upgrading products, Wuling will not forget its original intention and create a car that the people can afford.