No car company is willing to let its sales stagnate. From 2018 to 2021, GAC Trumpchi's annual sales fell from more than 450,000 units to less than 330,000 units. In the past 4 years, GAC Trumpchi has continuously launched new models, increased product marketing volume, improved star models and other strategies, which are enough to prove that GAC Trumpchi wants to return to the peak of sales. But the sales record of less than 330,000 in 2021 proves that these measures will not help.
Poor quality control is the core reason
Many people say that the decline in GAC Trumpchi's sales stems from the defeat of the Trumpchi GS4, which was once the star model of the domestic compact SUV, but fell to the altar because of the abnormal sound and setback of the transmission, from more than 30,000 units per month to less than 10,000 units per month. The decline in sales of Trumpchi GS4 has lowered the brand image of GAC Trumpchi in the hearts of consumers, resulting in a sharp decline in sales. But is that the real reason?
Not! When GAC Trumpchi noticed that the gearbox problem had a huge impact on sales, it immediately replaced the previous dual-clutch transmission with a 6AT transmission, and when the transmission failure was solved, the sales performance of Trumpchi CS4 did not rebound significantly. Open the vehicle quality network complaint interface, Trumpchi GS4 in addition to the transmission problem, there are engine noise, vehicle interconnection failure, body rust, etc., and these quality control problems, not completely improved, solved, is the real long-term impact on trumpchi GS4 sales of the core reasons.
Open a forum, many car friends have encountered quality problems such as the rust of the Trumpchi GS4 vehicle, the freezing liquid entering the engine, and the turbine sound. In addition, there are also riders who react, Trumpchi GS4 car paint fell off, the body rusted, but they could not defend their rights.
As an automobile manufacturer, after the product has a problem, not only did not realize their mistakes, correct them in time, give consumers an explanation, but on the contrary, ignore consumers, ignore the problem of user feedback, is this not a deceptive behavior?
The quality control of flagship models is still worrying
It is worth saying that the problem of quality control of GAC Trumpchi does not only appear in the Trumpchi GS4 car. Trumpchi GS8, as gazc Trumpchi's flagship SUV model, also has a variety of problems in its complaint list, such as suspension system deviation, brake system abnormal sound, body leakage and so on. These failures, accumulated over time, are gradually exposed to consumers, and the sharp decline in sales of GAC Trumpchi has become expected. Now, the quality control problem of GAC Trumpchi is still continuing.
Before August 2021, Shadow Leopard has not been listed, with "civilian super run" and "net red family car" and other labels, quickly received the attention of many consumers, from these labels can be inferred that the shadow leopard is a model that GAC Trumpchi focuses on creating, because these labels are packaged by manufacturers, for example, the official acceleration time of Shadow Leopard 0-100KM/h is 6.95 seconds, but a certain actual measurement is 7.7 seconds, and a certain emperor is measured for 8.21 seconds. The purpose of packaging these labels is to make more young consumers pay.
Of course, compared with these data, consumers are more concerned about the quality of the shadow leopard car, from August 2021 to the present, the shadow leopard has been listed for more than half a year, there have been many customers complaining about its battery failure, door and window leakage, transmission failure and other issues. It can be seen that even the models used by GAC Trumpchi to fight the "turnaround battle" still do not attract enough attention to their quality control.
Perhaps, with the passage of time, more and more consumers find the problem of poor quality control of GAC Trumpchi and completely abandon its models, GAC Trumpchi can wake up, attach importance to quality control, and create models with excellent product strength for consumers.