[Aika Auto Industry News Original]
On the evening of February 23, Euler CEO Dong Yudong posted in the ORA App that the Euler brand passed the notice of black cats and white cats to the terminal on February 14 to stop taking orders, but after the notice was issued, it caused users and followers to question the suspension of production, and said: Black and white cats stopped taking orders, not production, we did encounter difficulties.
2022 Euler Black Cat
2022 Euler White Cat
Dong Yudong said that although the Euler brand has the advantages of the industrial chain, it still brings huge losses to the company, taking black cat as an example, after the sharp rise in raw material prices in 2022, the loss of a single station exceeded 10,000 yuan. In the environment of lack of core and less electricity, the cumulative number of orders waiting for delivery to users by black and white cats has exceeded 20,000 units, calculated according to the current production volume, if orders continue to be received, the delivery of new orders will wait until the second half of 2022.
Dong Yudong said that in the subsequent time, they will actively seek raw materials, strive for the greatest resources, and quickly realize the delivery of existing orders. At the same time, it is promised to the owner that all the after-sales services of the black and white cats will continue to be maintained and will not be affected by the cessation of orders.
The manufacturer guidance price of Euler Black Cat is 69,880-84,800 yuan, and the manufacturer guidance price of White Cat is 71,800-8.88 million yuan, which is the entry-level model of The Euler brand. In the pure electric vehicle models within 100,000 yuan, these two models have strong competitiveness. After that, whether these two cars will continue to receive orders is still unknown, after all, the executives of the Euler brand have revealed before that Euler will focus on the 100,000-200,000 yuan electric vehicle market in the future, and even impact the high-end market, and the "unprofitable" models within 100,000 may no longer be in the future planning.
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