The piano gradually rises, the strings follow, and the listener is mesmerized.
In classical music, the trio is not as shocking as a symphony, not as exciting as a march, nor as gentle as a string serenade, but it has still become one of the most popular and elegant music. Based on the piano, it merges with the violin and cello, and the three instruments complement each other, creating a new form of music.
Achievement music is like that, and so is achievement brand. Looking at the excellent brands, they all do the following three points - rational value, perceptual value and symbolic value, which is like the piano, violin and cello in the trio, which complement each other and are indispensable.
China's auto market is full of brands and distinctive features. But if you ask, how many Chinese brands play the three values to the extreme? Geely's Lynk & Co brand is unyielding.
Elegant Lynk & Co, calm admission
As the head of the domestic independent brand geely automobile, after the successful acquisition of the Swedish Volvo brand on March 28, 2010, it began to plan to launch its own high-end brand that belongs to the Chinese, time flies, after 6 years of tempering, on October 20, 2016, Geely officially released its new high-end brand for the world - Lynk & Co in Berlin, Germany. At that time, there was a boom in the global car circle.
Relying on the strong strength and technical endorsement of Geely and Volvo, the Lynk & Co brand has been destined to be extraordinary since its inception. At that time, domestic independent enterprises did not have the concept of platform architecture. When launching new products, it is often time-consuming and laborious. As the saying goes: "One step can't catch up, one step can't catch up." "This is especially true in the highly competitive Chinese automotive market. Most of the share of the domestic automotive market is occupied by joint ventures and imported brands. With the birth of the Lynk & Co brand, Chinese brands finally have their own architectural platform - CMA, under the blessing of this architecture, Lynk & Co brand products calmly entered, from safety, performance, quality and other dimensions began to crush competitors, and quickly gained a foothold in the subdivision field.
Through 5 years of precipitation, Lynk & Co has more than 660,000 users. The reason why such achievements can be achieved, the hard strength of Lynk & Co Automobile in technology, is the only way to win. Based on the comprehensive blessing of the CMA architecture, Lynk & Co Has reached the level of global security in terms of vehicle safety. The authoritative safety testing organization C-NCAP in China has received a 5-star + evaluation, and even in the strict European E-NCAP evaluation, Lynk & Co's products have also received a 5-star safety rating, which is also the only highest evaluation ever obtained by Chinese brands in this test.
In addition to safety, power performance is the most concerned vehicle performance point of the Chinese people, Lynk & Co and Volvo's shared Drive-E power system, with the world's leading efficient transmission system, not only in the civilian performance, even in international events is also excellent performance, three consecutive years of WTCR champion is the best proof. At the same time, the products originating from the track have also opened up new ideas for personalized products for Lynk & Co. With the rapid development of the domestic economy, "double carbon double reduction" has become the latest and hottest topic at present, and it is also a new direction that car companies are flocking to. On the other hand, the Lynk & Co brand, loyal to the trend, before the policy, has already begun to layout, under the structure of CMA, the formation of its own native hybrid architecture, can be described as a precaution.
Starting from technology, step by step to show the core hard strength of the brand, under the blessing of the track, step by step to break through the circle layer, driven by the general trend, step by step close to the policy, this is the key to the Lynk & Co brand in the product side to achieve the first hand. At the same time, technology and product hard power are also the most important components of the core of the brand. It is also based on this that the Lynk & Co brand can enter the market with ease and create one legend after another.
Love Lynk & Co and Lynk & Co
There is a saying in the business circle called: "Those who get users, get the world". This is also the part of the new force car companies that have made great efforts to study and invest heavy capital. As a new high-end brand of "non-famous new forces", it is natural to know the importance of users, compared with other brand pet fans' "to wind and wind, to rain and rain", Lynk & Co is to deeply combine itself with them.
Lynk & Co affectionately referred to this group of like-minded friends as Coke. The author has had the privilege of participating in the owner's activity of Lynk & Co, although it is called an event, it is actually more like a large playground. This is also the "urban playground" concept pursued by the Lynk & Co brand in various auto shows. In Lynk & Co's view, instead of responding to every request, it is better to start from the user's heart. The characteristics of their own are extremely in line with the characteristics of users. After analysis, Co customers have personality, wind, appearance, speed and convenience of the inner appeal, then Lynk & Co must be highly compatible with it. Careful friends can find that the age of Coke spans a large range, from young people who have just entered the workplace, to middle-aged people with successful careers, and even some "new youths" who are "old and old". Although this group of Co customers with an average age of 31.9 years old have different experiences, different experiences, and different social statuses, their inner desires are the same, that is, they yearn for youth, and they also reach a high degree of agreement with Lynk & Co who also yearn for youthfulness, and have reached an emotional communication between users and brands with emotional values and symbolic values.
With excellent products and Co customers who are highly compatible with the tone of their own brands, such a confidence makes Lynk & Co dare to make some practices that their own brands dare not try before, such as not being biased towards secular digital naming methods and not being biased towards the price positioning of traditional pricing models. With such a foundation, it naturally creates the charm of the new global high-end brand of Lynk & Co Automobile.
In the future, Lynk & Co goes out into the future
Since its birth in 2016, the Lynk & Co brand has been destined to go global and into the future. From the launch of a German brand, to the fashion personality of the Netherlands and Spain, to the street performance under Mount Fuji in Japan. As a new high-end brand representing China's image, the Lynk & Co brand is subverting the world's universal concept of Chinese products and Made in China again and again. Low quality and low price are no longer synonymous with Chinese products, And Made in China is undergoing a comprehensive transformation to China's intelligent manufacturing, and Chinese quality will become one of the world's quality standards. In September 2020, Lynk & Co launched the "European Plan", and so far, it has taken the lead in opening 7 Lynk & Co experience stores in Amsterdam, the Netherlands, Stockholm, Sweden, Antwerp, Andwerp, Andwerp, Germany, Hamburg, Munich and other places. In 2022, it plans to open experience stores in more European regions such as Milan, Rome, and Paris in France. In addition to Europe, the Asia-Pacific Plan, which focuses on Asia, has been rolled out and is further expanding globally.
In addition to the full expansion of the region, more countries and regions will feel the intelligent power from China. With the rapid development of China's economy, the process of digitalization is much faster than others, and faster and higher-level intelligent driving and intelligent interaction will be brought to the world through Lynk & Co's products. Let the world see the determination of Chinese brands to "go out, we can do it". The future of Lynk & Co, the future of Lynk & Co, the future can be expected.
Text/Lin Zi Editor Song Yuting Proofreader Lu Qian