On February 23, 2022, Alex Hirsch, a supercar enthusiast who was once intimidated and bullied for being a woman, has now successfully turned her interest into a serious and well-paid career – not only generating more than six figures in social media posts, but also traveling around the world almost all year round. She was Alex Hirsch. She has more than 7.5 million followers on Utu's Luxury Beauty Channel, more than 45 million followers on Facebook, and 9.9 million on photo walls.
Hirsch, 36, eventually quit her job as a radio host in favor of becoming a full-time social platform star, sharing her passion and love for the world's coolest sports car with her fans. In an interview with The Sun, she said: "I've always loved driving luxury cars. "Living in Dubai, I was able to be in the middle of some incredible luxury cars, so my interest was piqued." "I really wanted to share what I saw with the world, and at first, I just thought it was a hobby." "But when I saw that so many people liked to watch luxury cars as much as I did, I started to think about it seriously."
"Quit my job, I just wanted to see what happened next." However, the transition was not easy in the beginning, and as Hirsch said, she was often intimidated by others because she was a woman, and the auto industry has always been "intimidating". She continued: "When I first started, I was subjected to a lot of accusations, I had never encountered so many accusations, I was the one being blamed. "I'm almost always the only woman at a car show." "When you walk in the exhibition hall there are a lot of gossip, and there is a lot of bullying in this circle, and it's not a joke." "They accused me not only of being a woman, but also of not being an automotive expert." "I'm trying to speak in a layman's language about cars so that we can all understand each other and be part of the automotive world." "The world of luxury cars has always been so intimidating, I just wanted to open a door for more people, but it was tough, at least in the beginning."
According to the Sun, she now earns as much as six figures per post on social media, and there is an online joint community with more than 70 million participants. She also founded her own brand and has 25 employees, and you can sometimes see her on the cover of a mad car show, sometimes you can see her posing with the famous Formula One driver. "I still can't believe it." Hirsch said of her growing fan base. "When some of the world's top stars helped me dream of a luxury car, I had to pinch myself and tell myself that it wasn't a dream, and I either actually drove the car or fulfilled my passion for a luxury car. It's just so cool! ”
Hirsch admits that the main problem is that social media is running 24 hours a day, so she has to "always be at work." Occasionally, though, she forces herself to take a step back, she adds, "I had a little bit of a crash two years ago because I was traveling 300 days a year." "I can't see my family, my friends and my dog, I'm exhausted and the coronavirus pandemic makes me feel blessed because then I can rest for a while." "At this time we started to form companies and hire employees. I started to get close to my family, and that really worked because I knew there were people there who loved you and supported you. ”