Last year, the general environment of the domestic automotive industry was contradictory, both the distress caused by the repeated epidemic and the rise of missing core raw materials, as well as the new vitality injected by consumption upgrading and the vigorous development of new energy, fortunately, the final outcome still showed a stable and progressive trend, which can also be regarded as a reassuring pill for everyone. Therefore, in the first quarter of this year, it is still under the haze of lack of cores, and the 2022 sales flag set by major car companies is still relatively optimistic. Among these annual goals, there is no shortage of radicals who "sell as much as the heart is", but at the same time there is no shortage of cautious conservatives who are as stable as the old "dogs".
FAW Group sales target: 4.1 million units
Small-step improvement depends on the power of the autonomous plate
Compared with the actual sales of 3.5 million vehicles last year, FAW Group's sales target for this year has increased by 17%. In the division of sales tasks, FAW-Volkswagen and FAW Toyota still shouldered the majority of the head, respectively, to bear the sales share of 2 million vehicles and 1 million vehicles.
As the main force in sales, FAW-Volkswagen sold about 1.86 million vehicles last year, and with the new pattern of sedan + SUV double line blossoming, if the lack of core can be improved, the sales target of 2 million vehicles is still relatively easy to achieve. As one of the few joint venture brands that outperformed the market last year, FAW Toyota's promotion of many models last year and the listing of Corolla Ruifang undoubtedly laid a solid foundation for its sales increase this year.
In the autonomous sector, the Hongqi brand sales target is 450,000-500,000 vehicles, and last year's target has been 50,000 vehicles to improve, Hongqi's rise and growth rate has always been amazing, and the sales of 42,000 vehicles achieved in January this year is also a good start. Some low-key Pentol set a target of 100,000 vehicles, not knowing whether the Pentium B70S can bring a good boost to its sales.
Dongfeng Group's sales target: 4 million units
Familiar numbers, can you win with fresh moves
In recent years, Dongfeng Group has repeatedly set a sales target of 4 million yuan, although the last time it achieved the target was in 2017. In the context of last year's sales of 3.27 million vehicles, a year-on-year decline of 5.28%, Dongfeng Group still chose to continue to sprint to the peak, excluding the head watt, and the only thing that can explain is the hidden fresh moves.
The two joint ventures, Dongfeng Nissan and Dongfeng Honda, sold more than 1.8 million vehicles last year, and this year, with the arrival of new cars such as a new generation of CR-V/XR-V and pure electric e:NS1, it will inevitably bring a wave of good sales. In addition, DPCA and the three brothers of the "Wind" generation also contributed 500,000 vehicles last year, and it is expected to continue to maintain a stable sales output this year.
High-end electric brand Lantu delivered 0.68 million new cars last year, and the second product dreamer that will be launched this year, its positioning of high-end new energy MPV, or will become the first batch of crab-eating models, which may bring a lot of impact in the new energy market, but if you want to shoulder the heavy responsibility of sales, it still needs a period of precipitation. Dongfeng Group's "4 million vehicles" this year is somewhat radical.
GAC Group's sales target: about 2.43 million units
Hold steady, and we will achieve this goal
Although THE GAC Group did not directly announce the sales target, combined with the plan of "production and sales increased by 15% year-on-year" and the sales results of 2.144 million units last year, it can be known that the sales target of the GAC Group this year is about 2.43 million units.
Combined with the current development status of GAC Group, the growth rate of 300,000 vehicles is still quite stable. In its joint venture sector, although the sales assistance provided by GAC Mitsubishi and GAC FCA is extremely limited, as long as the "two fields" can play stably, it is enough. It is reported that GAC Toyota and GAC Honda have received million sales warrants, and with the follow-up of Toyota Syna, Honda type and other models, the problem should not be big. The remaining 400,000 or so is basically for the autonomous plate to eat.
Judging from the current development of GAC Trumpchi and GAC Aean, it is really not particularly difficult to eat this share of more than 400,000. GAC Trumpchi's GS8, M6, Shadow Leopard, etc. have driven new sales increase points in their respective fields, and GAC Aeon has been like opening up the second pulse of Ren Dou since independence, sales have been rapidly improved, not only has the sponge silicon anode plate battery technology, magazine battery and many other core technologies of the blessing, in the product there is also AION LX PLUS is ready to go, this year's market performance or will be greatly improved. In this way, the target of 2.43 million vehicles of GAC Group, as long as it is stable and not waves, basically did not run.
Sales target of its own brand: 2 million vehicles within the big brawl
Chery wanted to touch the ceiling
Great Wall Group's sales target for 2022 is 1.9 million vehicles, with a target increase of up to 48%, and in the case of the continuous output of Haval brand, WEY brand, tank brand, etc., the new energy brand Euler and the new high-end brand Salon Car will also shine this year.
BYD, which excelled and won the championship in the field of independent new energy last year, achieved a big step forward this year: the sales target was 1.2 million, an increase of 62%. For BYD, this task is really a bit low-key, especially in the case of its models continue to exert efforts, and 10 new models will be launched this year. As long as the production capacity can keep up, according to the current momentum, BYD is likely to exceed the quota again.
Chery Holdings' sales target this year has caused a lot of heated discussion: guarantee 1.5 million, sprint 2 million ceiling. This is still a lot of pressure for Chery, which only completed 960,000 vehicles last year. As for the origin of this confidence, on the one hand, it is the investment of Kunpeng DHT and star core power ET-i supermix system, on the other hand, Chery's continuous efforts in the micro-electric market, QQ ice cream has not yet been digested, and the second new model has been waiting for the baton to sprint.
Compared with the above three independent brands, Geely Group continues to maintain its previous low profile: the sales target is 1.65 million vehicles, with a target increase of 24%. In addition to the continuous output of veteran models, the strong combination of Geely Xingrui and Xingyue L has also brought new sales increases, and the three-cylinder to four-cylinder of the new Binyue and ICON will undoubtedly make it more competitive in the market. The regrets left behind last year may be released this year.
In the face of a complex and changeable market environment, the choice between car companies is also mostly hovering between radical and steady, although it can take advantage of the sales increase brought by the new energy outlet, but due to the continuation of the lack of core and the existence of various objective problems such as insufficient production capacity, the Flag is often full of unknowns. In this case, robustness is often more realistic than the radicalism of the big stride.
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