Mercedes-Benz C-Class, BMW 3 Series, Audi A4L, the direct competition between these three can be said to have never stopped. The three cars are basically similar to consumers, fighting each other for many years, but relatively speaking, mercedes-Benz C-class victories will be more. But since May last year, Mercedes-Benz C-class because of various factors, uncontrollable sales decline, although in August last year, Mercedes-Benz C-class completed the replacement, because the overall design is closer to the S-class, to bring a lot of surprises to consumers, but it seems that in terms of sales has not shown any eye-catching data, as of December last year, this is already the eighth month of Mercedes-Benz C-class sales continued to decline. In January of this year, according to the data released by the Multiplication Association, it is not very ideal. Mercedes-Benz C-Class sales in January was only 10273 units, while BMW 3 Series sold 24396 units, Audi A4 sold 16839 units, compared to these two old rivals, Mercedes-Benz C-Class This achievement is indeed a bit unwatchable.
Why is the sales decline of the Mercedes-Benz C-Class, which has clearly improved in appearance, still irretrievable? In the xiaobian's view, it is nothing more than two aspects, the first is that the whole series is equipped with a 1.5T engine, and the second is that the zero-to-integer ratio is too high.
First of all, let's talk about the point of the whole series of 1.5T engines, you know, the same level of BMW 3 series and Audi A4L, the entry-level models are all 2.0T, although from the parameter point of view, Mercedes-Benz C-class is not lost to these two, but it is not so good to say, a car of nearly 400,000, but the displacement is 1.5T. Therefore, although the redesigned Mercedes-Benz C-Class has an advantage over the BMW 3 Series and Audi A4L of the same level in interior design and configuration, for the luxury car to install a small displacement engine, in the cognition of most consumers, luxury is still linked to displacement. On this point, consumers may also need to slowly adapt, after all, more and more luxury cars will definitely use small displacement engines in the future.
The second is that the Zero Integer Ratio coefficient of the Mercedes-Benz C-Class is too high. Although the price of the high-end model is close to 400,000, the positioning of the Mercedes-Benz C-Class is still an entry-level model. However, its zero-to-integer coefficient is enough to make most luxury cars ashamed, and in June last year, China Insurance Research Institute announced the 12th phase of the car's zero-to-whole ratio research results, of which the Mercedes-Benz C-class was as high as 823.59% coefficient, ranking first, and it was the highest zero-to-whole ratio car within one million yuan. This means that in the subsequent use process, consumers will bear more expensive maintenance costs. The same level of BMW 3 Series and Audi A4 is much more affinity, the ZERO ratio of BMW 3 Series is 557.01%, and the zero ratio of Audi A4L is 401.79%.
It seems that the Mercedes-Benz C-Class is not easy to re-emerge. Perhaps it can only be made through a large price reduction in the later stage. After all, neither the BMW 3 Series nor the Audi A4L are vegetarians.