Recently, after the third beast was officially released, the Ford family's raptor products were officially installed! Of course, in addition to the traditional fuel vehicle business, the new energy pickup truck business is also a very important development direction for Ford at present. According to Bloomberg, Ford CEO Jim Farley is considering spinning off the electric vehicle business from the traditional internal combustion engine business. It was also the release of this news that the stock market responded quickly, and Ford shares immediately rose about 5% on Friday, closing up to nearly 3%.
However, Ford officials said that there are no plans to divest these two businesses at present, and Jim Farley personally said that by divesting the electric vehicle business: "After the divestiture, there are many benefits for Ford itself, which can gain the interest of investors who focus on electric vehicle startups, although there is still some pressure from Wall Street, but other Detroit automakers, especially General Motors, do not have such plans." Still, the stock market's reaction to the event may change Jim Farley's mind.
In the author's opinion, the divestiture of the electric vehicle business will indeed be of great help to enterprises, in addition to the favor of the capital level, it is particularly important to improve the brand image and product level. For example, the current Ford F-150 Lightning and fuel version models have too much in common, and lack the characteristics of new energy products. In addition, the divestiture of the independent department of new energy will also stimulate the greater potential of the department, such as the battery research and development department becoming an independent entity, which can pursue the new technology of solid-state batteries in a more timely and effective manner.
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Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021