Analysis of China's online dating industry in 2021

Text | Analysys analysis

As Gen Z gradually develops into an important user of marriage and love services, the concept and needs of marriage and love are becoming more diversified, differentiated and personalized. At the same time, after the catalysis of the epidemic, the online and offline business of marriage and dating has been further integrated. Under this background, the dating platform continues to increase the number of cloud blind dates, exploring pan-social and entertainment products and services to meet the needs of young people in marriage and love. In 2021, the overall competitive landscape of the marriage and dating industry is stable, and the head platform represented by Lily Jiayuan has formed a multi-dimensional leading edge such as active user scale, brand recognition, and word of mouth, and consolidated the industry position through the development of one-stop marriage and dating services. In the future, the demand for marriage and dating services will continue to upgrade, and the platform needs to deepen the application of technology to promote product innovation, improve the security protection system to protect the rights and interests of users, and accelerate the all-round layout of the marriage and love industry.