With the consumer market showing a younger trend, the Z generation represented by the post-95s and 00s is leading the wave of new consumption. Different from the main consumption force in any period, Generation Z was born in an era of rising per capita disposable income and material abundance, and witnessed the development of emerging industries such as mobile Internet, mobile games, and animation.
In their eyes, the expression of fashion personality has become a key indicator of purchasing a product. For the automotive field, in the face of such a group of young people with independence, strong style and willingness to innovate, who can launch products that are more in line with the trend, more personality and attitude under the premise of sound functions and excellent quality, who can capture the hearts of young consumers.
In this context, in recent years, the sports car track that can highlight the personality has also become more and more crowded, from the sports car Evergreen Civic, to the domestic steel gun Lynk & Co 03+, to the Trumpchi Shadow Leopard, MG6 Pro, etc., which have attracted widespread attention, the "inner volume" between car companies has become more and more intense.
Nowadays, this segment of the market is welcoming new, Changan UNI-V is committed to constantly breaking through the traditional boundaries, touching users with the beauty of science and technology, and taking the first A-class five-door hatchback coupe of young people to reach the hearts of young people. On February 21, UNI-V officially opened pre-sale, and a total of 4 models of new cars were launched, with a pre-sale price range of 108,900-131,900 yuan.
Drive fast, brake, special blue whale power control field
During the pre-sale conference, the official also cooperated with Hainan and Chongqing Matjiang Test Sites and outside the field to comprehensively demonstrate the product strength of UNI-V with a number of professional and rigorous test challenges.
Specifically, as a sports coupe model, UNI-V adopts a specially tuned Blue Whale new generation NE1.5T high-pressure direct injection engine in terms of power, with a maximum power of 138 kW and a peak torque of 300 Nm at 1500 rpm.
According to Changan engineers, in order to maximize the power level of the engine, UNI-V adopts the X-Pedal calibration strategy for multi-scenario lean calibration. Covering 6 major scenarios and 17 working conditions, the non-linear calibration method based on the prediction of acceleration based on driving psychology is used to automatically calculate the power torque under different acceleration needs. Allows the driver to accurately match the acceleration expectation with the throttle opening of each foot, achieving a more coherent, continuous sense of acceleration.
The matching Blue Whale 7-speed wet dual-clutch transmission adopts the newly developed transient torque control technology for the first time, based on the judgment of driving intent, through the active control of the transient transmission torque of the clutch, absorbs the impact of the engine on the transmission system during acceleration, and improves the acceleration linearity and transient response.
With the blessing of the special blue whale engine, in the field 0-100 km acceleration challenge, UNI-V scored 7.6 seconds; in the 100-0 brake test achieved a score of 34.9 meters.
It is worth mentioning that in addition to the special blue whale power and ABS fine tuning, UNI-V also cooperates with the horse brand to customize the MC6 high-performance sports tires, which can provide strong grip performance regardless of dry wetland road conditions and give drivers the confidence to ride.
With the support of the Ark architecture, the industry's first APA6.0
After experiencing zero hundred acceleration and braking "big opening and closing", in the refinement of the elk test, UNI-V also showed strong strength, the driver drove the UNI-V at a speed of 76km/h successfully passed the elk test, showing the strong ability of the Ark architecture.
It is understood that as a new car-making concept in the R&D 4.0 era of Changan Automobile, the Ark architecture has the layout ability of high-end automatic driving technology that constantly adapts to changes in the future environment, and can realize the expansion of cutting-edge electronic and electrical equipment that can be continuously upgraded. At the same time, it has the independent evolution ability of hardware and software, covering the broad compatibility of A0-C level, and providing a complete system guarantee capability for the development of different categories of new cars.
Among them, the "Ark Cage" body is the result of the Ark architecture technology, with low center of gravity, high rigidity, lightweight and other characteristics. A large part of the UNI-V's handling performance in the Elk test is due to the Ark Cage body.
Not only that, UNI-V has also newly designed a four-wheel independent suspension system, which is optimized for sportiness and comfort, while taking into account the driving comfort, improving suspension support and dynamic response. In order to make it easier for the driver to turn, the new car also integrates DTV dynamic torque vector control technology, which intelligently distributes the driving force of the inner and outer wheels to ensure the smoothness of the straight curve through the control of the size of the braking force during the corner.
In addition to the tests on the track, in the face of the difficult fishbone parking space, engineers at the Hainan Proving Ground also helped the UNI-V in Chongqing to return to the position with the help of APA6.0.
It is reported that UNI-V is the first to build APA6.0 remote intelligent parking system, with remote intelligent parking, low-speed self-search parking, one-key automatic parking outside the car, low-speed emergency braking assistance and other "black technology", which can help users achieve cloud parking and cloud car transfer.
At the same time, the whole vehicle is equipped with four high-definition wide-angle cameras with a resolution of 1280*720, integrated 360° high-definition panoramic image, 180° chassis perspective and driving recorder functions, which can also monitor the situation around the vehicle in real time and confidently cope with various complex car scenes.
There is beauty and material, which is more in line with the current aesthetic
In addition to the hardware is not compromised, in the era of looking at the face, if the power performance is a personalized highlight, then the design is definitely a stepping stone to impress young consumers.
UNI-V is positioned in the A-class five-door hatchback Coupe, the design of the short suspension long axis, so that it has a coupe style, while the new car has been polished in terms of aspect ratio, shaft length ratio, wheel height ratio, overall sport and elegance.
The overall shape continues the family-style design style, the front face is outlined with sharp lines, and the borderless middle net extends from the middle to the sides, making the whole very recognizable. The LED headlights on both sides are flat in shape and use a blackened design, and a sharp daily running lamp inside outlines a sharp "eye", which plays a finishing touch.
As a sport model, the UNI-V front bracket also applies a large number of aerodynamic elements, with black trim panels on both sides integrated with skeletonized deflectors, and black trim panels and silver trim strips inside. At the same time, the front shovel has a carbon fiber pattern, which further increases the sporty atmosphere of the whole vehicle.
The rear of the car uses the popular through-type taillight design, with a triangle style inside, which has a good recognition after lighting. It is worth mentioning that UNI-V is also equipped with the only electric lifting tail wing in the same class, with the exclusive track UI and atmospheric lighting effects, the racing passion is instantly full.
Technology and fashion are the keywords of the interior, and the large area of soft wrapping and the use of piano paint and wood grain materials provide more texture for the whole vehicle. The dashboard, central control area, seat and central armrest area are all asymmetrically designed, and the overall layout is very layered.
Among them, the instrument panel composed of 3 screens highlights the sense of science and technology, the overall practicality is relatively high, and the intermediate driving computer screen can display a lot of information, and at the same time can be linked with the central control screen. Inside the central control screen, a large number of commonly used APP and intelligent voice interaction system are integrated, and the OTA upgrade of the whole vehicle can be carried out in the future, and the functionality can be continuously improved and improved.
In terms of creating a sense of technology, UNI-V is equipped with the IMS intelligent cockpit interaction system, which registers a non-sensory login FACE ID super account for each person and automatically calls up exclusive vehicle settings.
Overall, as a new model integrating Changan Automobile's deep technical accumulation, UNI-V has made a lot of efforts in creating a sports atmosphere, supporting science and technology, and improving product strength. Not only that, during the pre-sale period, the official also launched many policies such as the lifetime warranty of the core components of the engine of the first car owner, zero interest car purchase, replacement subsidy, etc., to help young consumers buy a car worry-free.
In the official view, UNI-V fully interprets the core values of future technology pre-positioning, people-vehicle integration, and quality bottom line with sports safety and intelligent technology, and is worthy of the name of "future technology mass producer", and has set a new benchmark for driving quality and intelligent driving control for Chinese brands.