Jia Yueting's "return to China next week" of multiple ticket jumps may be far away, but the release of FF 91 next week may be a high probability event.
On February 18, Faraday Future (Faraday Future) officially announced on the social platform that its first model FF 91 will be officially released at 8:00 a.m. Beijing time on February 24, and the warm-up video also shows the FF 91 real car on the production line.
The FF 91 has been publicly unveiled worldwide since January 2017, but unfortunately it has not entered the mass production stage today, 5 years later. Among them, there have been many times the news that FF 91 will be mass-produced, but in the end, it has not been solved, and after many ticket jumps, consumer expectations have long been exhausted. Therefore, after the release of this warm-up information, public opinion is not as high as before.
From a product point of view, the design of the FF 91 is outstanding, as if it were a combination of a sedan, an SUV and a station wagon. The inductive doors, through-the-line head and taillight design, and rounded body shape do give consumers a strong sense of futuristic sci-fi, which is also very much in line with Jia Yueting's definition of his concept of "new species".
In terms of power, the FF 91 is equipped with a motor with 1050 horsepower, peak torque of more than 1800 Nm, and acceleration of 100 kilometers in only 2.39 seconds. With the blessing of the 130kWh battery pack, neDC has a range of more than 700km. In today's new energy market, the performance can be called the top, and the endurance performance is also the head rank.
However, it is rumored that the domestic price is expected to exceed 2 million yuan, which can scare many consumers. Whether it is Tesla, Porsche, Gaohe, Weilai or BBA camp products, there has never been such a positioning and pricing, Mercedes-Benz EQS is 1.5186 million yuan, FF on what basis? Is it because of Jia Yueting's personal aura?
You know, not long ago, FF 91 was also mired in the quagmire of "order data cost". Faraday's Special Committee of Independent Directors reviewed the Group's business and announced that only a few hundred of the 14,000 FF 91 orders had been paid, and the remaining orders were unpaid, which was misleading to the public.
Leaving aside the small number of payment orders for FF 91 in the United States, given Jia Yueting's reputation and status in China, how many people will pay for it is still unknown.
Even if the FF 91 is really mass-produced, the real challenge for FF may have just begun. The profit of the FF 91 may be high, but its extremely high pricing and positioning are not destined to be a volume model.
Looking at the domestic new energy vehicle market, the price range of hot-selling models is between 100,000 and 400,000, and even Tesla, the king of electric vehicles, has to rely on the low-priced Model 3 to achieve its first profitability in many years, and quickly domestically produced Model Y to consolidate the existing product architecture, which is the problem that FF is debatable in the follow-up.
Moreover, the first new car took so long to achieve mass production delivery, and the second new car can stand the test of time? Judging from the current development speed of the new energy vehicle market, the elimination cycle of electric vehicle products is much shorter than that of traditional fuel vehicle products. Follow-up research and development, operation, marketing promotion, channels, manpower and other levels are all places to spend money, and financing is also a major test for it.
The release of new cars was good news for car companies, but FF was cold in the capital market, ushering in a 2.14% decline on the same day. Leaving aside Jia Yueting's personal IP, we must also have an open attitude towards new species, and perhaps it really has revolutionary innovation and subversive product performance.