MINI, a subsidiary of the BMW Group, will put into production four new models in the Chinese market, two models each under the Beam and MINI brands, the first of which will be mass-produced in May this year and will be put on sale next year. Seeing this, some netizens may have such a question, will MINI stop importing business in the Chinese market in the future? The answer is no, before the BMW Group has said that MINI will still have imported models in the Chinese market in the future.
The ordinary version of the MINI brand in the domestic market has three series of MINI (including three-door, five-door, convertible version), MINI COUNTRYMAN and MINI CLUBMAN, and also provides the corresponding JCW high-performance version. From the known information, the subsequent localization models have covered the MINI COOPER SE (the first model of the beam), the new MINI COUNTRYMAN and the new MINI COUNTRYMAN electric version. It is expected that most of its main sales models may be domestically produced in the future, but the more niche MINI convertible version and JCW series may continue to be sold in import form.
Similar to the MINI brand, mercedes-Benz's smart brand announced in 2019 that it will transform the high-end electric intelligent car brand, followed by Daimler and Zhejiang Geely Holding Group to form a joint venture, its first model Genie #1 will be delivered as soon as May this year, and will compete with MINI's models in the future.