On February 15, according to Yonhap News Agency, an official of the Korean Fair Trade Commission (KFTC) confirmed that the South Korean agency is currently investigating Tesla's suspected publicity and actual discrepancies, the main reason for which is that Tesla exaggerated the battery performance of models sold in South Korea in South Korea advertising, suspected of violating South Korea's Advertising Law.
According to the report, some of Tesla's models, including but not limited to Tesla Model 3 models, when driving at high speeds and driving in cold temperatures in winter, the endurance declines, which is what we often call the battery life discount, but Tesla has not indicated this situation in the advertising and official website publicity channels, so Tesla will be investigated.
In addition, KFTC for Tesla in the official website booking, need to pay a deposit of 100,000 won (about 531 yuan), but after the consumer cancels the order, regardless of whether the vehicle has been shipped and delivered, the order payment will not be returned, so the KFTC believes that Tesla's operation is detrimental to consumer rights and interests, or fine Tesla. In fact, for this, the author would like to say that the domestic booking amount is much higher than south Korea, and under the so-called "Dading", the same non-refundable, there is currently no consumer for such "routines" to "resist", so the current electric vehicle industry, PPT cars, futures and other phenomena, has been strange.
According to Yonhap News Agency and other media reports, Tesla can be fined up to 2% of annual sales in violation of South Korea's Fair Label and Advertising Law, and Tesla may be fined up to 53 million yuan.
How to solve the ≠ of publicity in practice?
Regarding the shrinking endurance of electric vehicles, there are currently two more important problems in the industry.
First of all, at present, we can see that the mileage of electric vehicle manufacturers at the press conference and car purchase publicity is an indoor laboratory test standard, whether it is NEDC, WLTP and other test methods, all indoor standards, electric vehicles are on the indoor dynamometer, the vehicle appliances are all turned off, and the indoor temperature constant temperature state, there is no passenger standard in the car, the dynamometer imitates different road conditions to test, so the mileage standard of the publicity is completely inconsistent with the actual driving range. Regarding the actual mileage and why the advertised mileage is biased, the author has discussed this content before, you can click on the link below for details (steam farm article link)
Secondly, at present, in the electric vehicle industry, there are no departments and institutions to make explicit requirements for endurance publicity and actual mileage standards, consumers can only judge the purchase according to the so-called "reference only" mileage when purchasing electric vehicles; and on the south Korean survey Tesla, it is likely that the future will promote the electric vehicle mileage publicity standards to make strict requirements, at that time, consumers will have more accurate reference standards when purchasing.
Write at the end
At present, the electric vehicle industry needs more aspects of clear standards, in order to help consumers have a clearer judgment conditions when choosing, the electric vehicle industry is in a period of rapid development, including automatic driving is also actively promoting, in the industry, all details need to have more stringent regulations and regulations, in order to allow consumers to have a clearer product cognition and purchase judgment, I believe that in the wave of electric vehicle promotion, there will be more standards born, at that time, consumers will be more clear about the choice.