At the beginning of the article, Auto Panjun first asked everyone a question, if the same car, there are imported and domestic models for everyone to choose, but the imported model price is higher, and has not been localized transformation, and the domestic version of the model is lower priced, and the configuration design has been localized transformation, in this case, which model will you choose?
There is no doubt that for consumers with a slightly more normal view of consumption, they will almost always choose the latter.
Therefore, under the influence of this situation, many luxury brands of medium and large SUV models have begun to domestic plans, from the initial Lincoln Aviator to last year's Infiniti QX60 have better achieved the transition from import to domestic production, and the recent release of bmw brilliance X5 has been high. Volvo, which is also a luxury brand, has recently put its medium and large SUV, the XC90, on the agenda. Prior to this, Volvo Asia Pacific and Chengdu Economic and Technological Development Zone signed a high-end model project with an annual output of 30,000 SPA2 platforms, which is undoubtedly a preparation for the domestic Volvo XC90. According to reliable sources, the domestic XC90 will be officially put into production in the first half of this year and will be officially listed for sale before 2023.
Although there is no official news about the domestic Volvo XC90 flowing out, but the new car expects that the new car should not be too different from the imported version of the model in all aspects, and it is estimated that the latest design language of the overseas version will be retained in the design to ensure the original taste.
However, because the Chinese people's demand for "big" is a bottomless pit, the house should be large, the car should be large, and what is also big, so Qi Panjun believes that the domestic version of XC90 may further increase the size to meet the Chinese people's vision of "big". Taking the current model as an example, the imported version of the 2022 XC90 has a body size of 4953mm/1958mm/1776mm and a wheelbase of 2984mm. It is expected that after domestic production, the length of the XC90 is expected to be on par with the BMW Brilliance X5, breaking through the 5-meter mark, and the wheelbase is also expected to exceed 2 meters 9.
In the power part, since Volvo has previously announced that it will no longer launch any pure fuel-powered models, the domestic version of XC90 will also keep up with this pace, and will launch pure electric, plug-in hybrid and mild hybrid three power versions in the future. However, due to the confidentiality of the domestic plan, the only power version that can be determined at present is only 2.0T+8AT+48V light mix, which is a power form, and this power will also distinguish between high and low power adjustments, of which the maximum power of the high-power version will reach 220kW, and will also be equipped with the fifth-generation full-time four-wheel drive system built by Hand for the transverse platform.
However, for domestic consumers, the biggest significance of volvo XC90's domestic production is definitely the reduction of the price, after all, the high tariffs are saved, which will naturally reduce the manufacturing cost a lot. Judging from the official price of the current imported version of XC90 63.89-78.19 million, the domestic XC90 may be able to reduce the guidance price to about 500,000 at the lowest, and there are more than 100,000 price reductions compared with the imported version, so that the domestic version of XC90 is still more attractive.
And Volvo XC90 has always had a good terminal preferential margin, at this stage in the Chengdu area of the maximum preferential margin can be 100,000, that is to say, the imported version of XC90 terminal price is only 538,900 yuan. In the domestic version of XC90, it is reasonable to say that it can not escape the claws of price reduction, if everything is in accordance with Volvo's consistent "script" to go, then it is expected to be listed soon after, the domestic version of XC90 in the early stage will also have tens of thousands of yuan of preferential margins, that is to say, if the domestic version of XC90 really limits the pricing to 500,000 at a minimum price, then after adding the late discount, the starting price of the new car can even be controlled within 500,000, such a price to buy a luxury brand of medium and large SUV, It's still very attractive.
Of course, Qi Panjun also noticed that there are many media speculations that the price of the domestic version of XC90 may be set at about 430,000, for this price, Qi Panjun is skeptical, after all, the highest price of Lynk & Co 09 will go to more than 320,000, so that the domestic version of XC90 will not obviously rob many potential consumers who originally belonged to Lynk & Co 09? This kind of Korean pit teammate operation, Geely will never do it.
Write at the end:
After watching competitors make domestic products and achieve good sales results, Volvo will naturally keep up with the pace, after all, the opportunity to seize market share cannot be missed. If everything goes well, the domestic version of volvo XC90 will meet with you as soon as the second half of this year. Compared with the mainstream medium and large SUVs of BBA, the biggest advantage of the domestic version of XC90 is naturally cost-effective, but it will indeed have a certain gap with mainstream BBA models in terms of product strength, after all, the XC90 built based on the horizontal platform does have a certain violation with its product positioning. However, compared with the opponents of second-tier luxury brands, the exclusive Nordic style of the domestic version of XC90, larger body size, unique safety configuration and environmentally friendly and odorless interior will be its biggest competitive advantage, and it will also make it a step further in products.