"Lose the car and cattle, do not throw the barracuda head" "Prefer the girl's legs, do not give up the barracuda mouth", these two proverbs, for Shandong Dongying people are not strangers, it describes the unique delicacy of Dongying - "the first fresh in early spring" Kailingsuo.
Despite the steep spring cold, it still can't stop the Dongying people's "pursuit" of Kailingsuo. On February 16, 2022, "Let China See Dongying - China's Second Yellow River Estuary Kailingsuo Food Festival" was successfully concluded in Dongying.
At the food festival, the three major links of the Opening Ceremony of the Opening of the Yellow River Estuary, the Tasting Meeting of the Kailingsuo, and the Kailingsuo Food Exchange Competition will send the Regional Specialty Cuisine of the Yellow River Estuary to the "Hot Search", which has aroused national attention!
Activate the "KaiLing Shuttle" IP,
Let China see Dongying
It is understood that this year's food festival is sponsored by the Dongying Federation of Industry and Commerce, the Dongying Municipal Bureau of Culture and Tourism, the Dongying Municipal Marine Development and Fisheries Bureau, the Dongying Municipal Boutique Tourism Promotion Association, the Dongying Green Catering Chamber of Commerce, the knotty soup of the village chief's family, and the hongguang old fifteen villages in Kenli District.
Compared with the "2021 First Dongying (Yellow River Estuary) Kailingsuo Food Competition", this year's activities have been comprehensively upgraded, with higher specifications, farther standing positions and greater influence!
Why did Dongying hold an event for "Kai Ling Suo"? KailingSuo is another name for barracuda in the period from Spring to Sting, when the Kailing Shuttle has been dormant in winter, the taste, meat quality and nutrition are particularly outstanding, and it is also regarded by the locals as a symbol of the smooth style of rain, which has a very important position in the hearts of Dongying people.
Dai Jingguo, initiator of the 2nd Yellow River Estuary Kailingsuo Food Festival in China and president of Dongying Green Catering Chamber of Commerce
Dai Jingguo, the initiator of China's second Yellow River Estuary Kailingsuo Food Festival, the president of Dongying Green Catering Chamber of Commerce and the founder of the village chief's knotty soup, said: "The original intention of holding this event is to let this traditional regional business card on the estuary of the Yellow River spread farther and let China see Dongying through the in-depth excavation of The food culture of Kailingsuo. ”
At the same time, it is an important mission of Dongying to implement the major national strategy of ecological protection and high-quality development of the Yellow River Delta basin. This activity is a measure to comply with the ecological protection and high-quality development strategy of the Yellow River Estuary Basin, and a unique way to tell the culture of the Yellow River Estuary in Dongying!
In the current era, more and more cities rely on their respective IP out of the circle, and "Kailingsuo" is the IP that belongs to Dongying, and it is reactivated, and there is immeasurable value behind it.
Therefore, China's second Yellow River Estuary Kailingsuo Food Festival is coming, shouldering multiple missions such as spreading the Culture of the Yellow River Estuary, promoting the regional characteristic ingredients "Kailingsuo", helping the development of Dongying food culture, and enhancing the popularity of Dongying City!
After years of precipitation, this time, it is the turn of Dongying Station "C position"! Through the successful holding of the second Yellow River Estuary Kailingsuo Food Festival, China's attention has been focused here.
Multi-sectoral co-sponsoring,
Promote the new exploration of high-quality development in Dongying
At 9:08 a.m. on the same day, China's second Yellow River Estuary Kailingsuo Food Festival series of activities - the Yellow River Estuary Estuary Kailingsuo Fishing Ceremony was officially opened at the Hongguang Fishing Port in Kenli District, Dongying City, where hundreds of fishermen gathered to hold a worship ceremony to pray for a smooth wind and rain in the new year.
For fishermen living at the mouth of the Yellow River, the most important ritual after the Spring Festival every year is the opening of the sea, which is rumored to have lasted for more than 640 years.
China's second Yellow River Estuary Kailingsuo Food Festival includes this local primitive folk festival with a strong fishing culture atmosphere, which is an in-depth excavation of the folk culture of "Kailingsuo" and helps to launch the Kailingsuo IP.
With the rising sun and the successful completion of the worship ceremony, the fishermen shouted slogans and returned home with a full load, jumping alive and jumping, causing the citizens to rush to buy.
At 10:58 a.m., the opening ceremony of the Kai Ling Suo Food Festival opened at the village chief's family's knotty soup (Dongying Tea City Store). Li Jinkun, director of the Advisory Committee of Dongying Boutique Tourism Promotion Association, Bo Chenghui, deputy director of the Advisory Committee of Dongying Boutique Tourism Promotion Association, Liu Jianhui, member of the party group and vice chairman of Dongying Federation of Industry and Commerce, Zhang Baomin, third-level researcher of Dongying Marine Development and Fisheries Bureau, Song Shidong, member of the party group and deputy director of Dongying Culture and Tourism Bureau, Liu Jinfeng, head of the Literature and Art Section of the Propaganda Department of Dongying Municipal Party Committee, as well as leaders of the Chamber of Commerce Association, big coffee in the catering industry, well-known media people and other guests attended the opening ceremony.
As the initiator of China's second Yellow River Estuary Kailingsuo Food Festival, Dai Jingguo shared the original intention and value of the event when he took the stage, he said: "We are determined to make the China Yellow River Estuary Kailingsuo Food Festival into a city activity, so that the regional characteristic ingredients of the Yellow River estuary are 'out of the circle', so that the Yellow River Delta can become a symbol of the Yellow River culture to the world, and also make a Dongying highlight project for the dissemination of the Yellow River culture." ”
Zhang Baomin, a third-level researcher of dongying marine development and fisheries bureau
Zhang Baomin, a third-level researcher at the Dongying Municipal Bureau of Marine Development and Fisheries, said in his speech: "The city has huge fishery wealth waiting to be exploited and huge industry potential waiting to be stimulated. Co-hosting the Kailingsuo Food Festival is a new exploration to promote the high-quality development of Dongying fishery. ”
Liu Jianhui, member of the party group and vice chairman of the Dongying Federation of Industry and Commerce
Liu Jianhui, member of the party group and vice chairman of the Dongying Federation of Industry and Commerce, said in his speech: "This food festival further promotes the regional characteristic food culture of the Yellow River Estuary, launches the Yellow River Estuary food brand, promotes the cross-border integration and innovative development of the catering industry, ecological fishery, and cultural tourism industry, and makes positive contributions to accelerating the construction of a high-level modern and strong city." ”
Subsequently, the leaders of the organizers took the stage to complete the opening, and the second Session of China's Yellow River Estuary Kailingsuo Food Festival officially set sail!
The "Kai Ling Suo" banquet was presented in a stunning way,
People with high potential energy in all walks of life discussed new ideas for Ling Suo to spread
As the most anticipated series of activities of the 2nd Yellow River Estuary Kailingsuo Food Festival in China, the Kailingsuo Tasting Meeting officially opened at 11:38.
It is understood that the "Kailing Suo Feast" was developed by the team of chefs of the village chief's family, and the 8 Kailing Suo dishes presented were newly developed for this event.
"After receiving the R&D task in early December 2021, we organized hundreds of employees above the chef level to set up a R&D team. After nearly two months of research and development, more than 10 rounds of tasting and screening, 8 dishes were selected from more than 20 Kailingsuo dishes. Niu Jinguang, general manager of the knotty soup kitchen department of the village chief's family, introduced.
With 8 Kailingsuo dishes and 8 exquisite high-end banquet dishes in turn, a "State Banquet Standard" tasting session will bloom beautifully. This tasting meeting was carefully prepared and presented in the form of a meal sharing system, and the dishes with both appearance and delicious taste "seduced" the guests on the scene to issue a sigh of admiration, "It turns out that KaiLingSuo can also be so high-end presentation, this is not the taste of spring!" ”
"The 8 KailingSuo dishes at the tasting meeting are actually the presentation of our new creative concepts, the 4 dishes of celery seedlings mixed with Lingsuo, fresh garlic Kailing barracuda, red shrimp sauce boiled Lingsuo, fisherman's steamed fish intestines are developed on the basis of the inheritance of fishermen's classic dishes, adhering to the essence of traditional tastes; toon Kailing Shuttle Knotty Soup, Onion Boiled Lingsuo Steamed Bun, Yellow Pepper Steamed Open Lingsuo, Kailing Barracuda Dumplings 4 dishes are based on current consumer demand, with new methods and new angles." Niu Jinguang introduced.
The tasting meeting also invited 16 business association leaders, cooking masters, catering celebrities, gourmet V and other high-potential people from all walks of life to taste and discuss, in the process of exchange have praised the KailingSuo banquet, but also collided with many "Kailingsuo" IP activation of new ideas.
Wei Zhengtao, a first-class judge of the national catering industry and director of the Technical Expert Committee of the Dongying Culinary Catering Hotel Association, said in a keynote speech: "The knotty soup of the village chief's family is from the perspective of the industry to present the Kailing Shuttle Banquet, which not only shows the strength of the enterprise, but also shows the responsibility. In the future, more local specialty ingredients in Dongying can learn from this way to promote and let China see Dongying! ”
Shen Huawei, president of the China Catering Gongjin Academy research Society and founder of one-gun brand communication, said: "The era of local cuisine has arrived, and it is not feasible to only adhere to tradition and not innovate. The table presented by the knotty soup of the village chief's family is a benchmark practice for inheriting and innovating Lu cuisine, and the unlimited potential of Dongying cuisine can be seen from it. ”
Wang Limin, honorary president of Dongying Cooking restaurant association, said: "There are many landmark foods like Kailingsuo in Dongying. It is worth spreading like the promotion of Kailingsuo today, which is the responsibility and mission of Dongying catering people. ”
At the end of the tasting meeting, Dai Jingguo mentioned when he took the stage to share: "I have always thought that it is meaningful to excavate, innovate and promote local ingredients. Today's Kailingsuo tasting meeting is just to provide you with a research and development idea, hoping that all walks of life will join hands and work together to create more Dongying gold business cards. ”
The Kailingsuo Food Festival will continue to be held,
Let China fall in love with Dongying
At 2:00 p.m., the Kailingsuo Food Exchange Competition officially started. It is understood that this competition aims to promote the exchange of culinary skills and the healthy development of the catering industry by digging deep into the characteristic cuisine of Dongying Kailingsuo, and at the same time unite the catering peers to work together to set off a "Kailingsuo" food boom in Dongying and even the whole country.
Wei Zhengtao, a first-class judge of the national catering industry and director of the Technical Expert Committee of Dongying Culinary Restaurant Association
"With the race to train, with the race to train, I hope that through the mutual competition on the field, help Kai LingSuo food culture connotation is more abundant, in order to polish this golden business card more brightly!" Wei Zhengtao, a first-class judge of the national catering industry and director of the technical expert committee of the Dongying Culinary Catering Hotel Association, said.
The Kailingsuo Food Competition attracted dozens of well-known local catering brands in Dongying to compete, and they came up with the most distinctive Kailingsuo dishes to compete. A pint of hibiscus open Lingsuo, crispy toon open Lingsuo, ginger silk kailingsuo, The Yellow River estuary boiling Lingsuo... The contestants will innovate and match Kailingsuo with various ingredients to create a delicious soul work of Kailingsuo!
Based on a number of considerations such as taste, texture and perception, the professional jury finally decided 3 gold awards, 5 silver awards and 7 excellent awards.
With the completion of the award ceremony, China's second Yellow River Estuary Kailingsuo Food Festival came to a resounding end! This year's event allows the worship ceremony customs during the kailingsuo to be inherited, awakens the awareness of the catering peers to spread the "Kailingsuo", enriches the Kailingsuo cuisine system, and more importantly, provides a clear idea for building the "Kailingsuo" IP in Dongying.
"In the future, we will continue to hold this activity, hoping to let China see Dongying through the 'folk medium' of Kailingsuo, so that China can understand Dongying and fall in love with Dongying, and contribute to the launch of the 'Yellow River into the sea, we go home' urban tourism brand." Dai Jingguo said.