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The Yellow River Estuary Kailingsuo Food Festival Dongying opened! KailingSuo is expected to become a new IP in Dongying

author:Caterer

After the hairy crab at the mouth of the Yellow River, another seasonal ingredient unique to the mouth of the Yellow River is out of the circle!

On the morning of February 16th, let China see Dongying • China's second Yellow River Estuary Kailingsuo Food Festival, officially opened in Dongying, Shandong. This year's food festival is sponsored by Dongying Federation of Industry and Commerce, Dongying Marine Development and Fisheries Bureau, Dongying Municipal Bureau of Culture and Tourism, Dongying Boutique Tourism Promotion Association, organized by Dongying Green Catering Chamber of Commerce, co-organized by the village chief's knotty soup, and Kenli District Hongguang Old Fifteen Villages.

The Yellow River Estuary Kailingsuo Food Festival Dongying opened! KailingSuo is expected to become a new IP in Dongying

At the opening ceremony, Li Jinkun, director of the advisory committee of Dongying Boutique Tourism Promotion Association, Liu Jianhui, member of the party group and vice chairman of Dongying Federation of Industry and Commerce, Zhang Baomin, third-level researcher of Dongying Marine Development and Fisheries Bureau, Song Shidong, member of the party group and deputy director of Dongying Municipal Bureau of Culture and Tourism, Liu Jinfeng, head of the literature and art section of the Propaganda Department of Dongying Municipal Party Committee, Shen Huawei, president of the Catering Gongjin Academy research Society and founder of one-gun brand communication, Wang Limin, honorary president of Dongying Culinary Catering Hotel Association, and a first-class judge of the national catering industry. Wei Zhengtao, director of the Technical Expert Committee of Dongying Cooking and Catering Restaurant Association, and Dai Jingguo, president of Dongying Green Catering Chamber of Commerce and founder of the village chief's knotty soup, attended and discussed the "out of the circle" opportunity and "out of the circle" of ingredients in the region of Kailingsuo.

Put the opening spring first fresh

It has become a new business card for ingredients in the Yellow River estuary

The new opportunities for the development of Kailingsuo and the urgency of going out of the circle stem from the new development opportunities of Dongying.

Liu Jianhui, member of the party group and vice chairman of the Dongying Federation of Industry and Commerce, mentioned in his speech, "The importance attached by the state to Dongying has given Dongying a major mission and injected a strong impetus into the development of Dongying. It has also rapidly improved the popularity, reputation and influence of Dongying, and further highlighted its strategic position in the overall pattern of the whole province and the entire Yellow River basin. ”

The Yellow River Estuary Kailingsuo Food Festival Dongying opened! KailingSuo is expected to become a new IP in Dongying

And the city of Dongying, how to rise with the trend? Liu Jianhui gave his interpretation when interpreting the significance of this food festival, "Holding a food festival with 'Kailingsuo' as the medium is of positive significance for attracting more people to focus on Dongying, approaching Dongying, further promoting the regional characteristic food culture of the Yellow River Estuary, launching the Yellow River Estuary food brand, promoting the cross-border integration and innovative development of the catering industry, ecological fishery, and cultural tourism industry", and "promoting the green, healthy and sustainable development of the catering economy in our city".

The Yellow River Estuary Opens the Lingsuo Food Festival

Promote the high-quality development of Dongying fishery

From macro to micro, Kailingsuo is focused, which is also great good news for the growth of Dongying fishery.

Zhang Baomin, a third-level researcher of Dongying Marine Development and Fisheries Bureau, shared the big data of Fishery Development in Dongying.

In 2021, the city's fishery breeding area will reach 1.6 million mu, and the total output of aquatic products will reach 510,000 tons and the output value will be 9.6 billion yuan, an increase of 6% and 6.1% respectively year-on-year, and the growth rate will rank first in the coastal cities of the province.

The Yellow River Estuary Kailingsuo Food Festival Dongying opened! KailingSuo is expected to become a new IP in Dongying

He believes that Dongying Fishery wants to be better and also needs "high-quality new explorations". The village chief's knotty soup, a local head catering brand, initiated the Yellow River Estuary Kailingsuo Food Festival, which is a kind of "powerful boost", "each Kailingsuo is an integral part of the Yellow River estuary culture, Dongying cuisine, and urban culture, and the process of multi-departmental joint efforts and insisting on promoting Kailingsuo is the process of helping Dongying cultural self-confidence and urban self-confidence." ”

Make more "Kailingsuo Series Dishes"

Set off a boom of "opening spring to Dongying, you will eat Kai Lingsuo"

This is also the original intention of Dai Jingguo, president of the Dongying Green Catering Chamber of Commerce and founder of the village chief's knotty soup, who began to do KaiLingsuo in 2007 and continued to launch two sessions of the "China Yellow River Estuary Kailingsuo Food Festival" from 2021.

It is hoped that through a series of activities such as the opening ceremony of the Kailingsuo at the Food Festival, the tasting meeting of the Kailingsuo, and the Kailingsuo Food Exchange Competition, the "Yellow River Estuary Business Card" will be polished for Dongying, and the regional characteristic ingredients of the Yellow River estuary will be "out of the circle".

The Yellow River Estuary Kailingsuo Food Festival Dongying opened! KailingSuo is expected to become a new IP in Dongying

In the future, we will continue to hold this activity, using the "ingredient medium" of Kailingsuo to let China see Dongying, show the beauty and wonder of the Yellow River Delta to China, and then let China understand Dongying, fall in love with Dongying, and contribute to the launch of the "Yellow River into the sea, we go home" urban tourism brand.

It is foreseeable that kailingsuo will become another Dongying aquatic product brand that is well-known in the province and the whole country after the hairy crab at the mouth of the Yellow River, and this day is not far away.

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