Among the three 78S cars, the Audi A8L has been the most depressed in the past two years.
Compared with the S-class indispensable, 7 series booming trend, Audi A8L over the years of the redesign can be said to have exhausted the flagship positioning of the year, for more "businessmen", must be the first choice of S-class, 7 series second, although the overall performance of the A8L is still outstanding, but the administrative demand is far weaker than the two opponents.
The main reason is the decline in brand power and the decline in product market positioning.
Obviously, the Germans are aware of this serious problem, so they recently launched the Horch version on the Audi A8L, hoping to improve the market position through customized high-end, and soon launched a modified model of the Audi A8L.
The newly exposed Audi A8L has been fully upgraded, mainly for the appearance design to make a variety of changes, through the new design to bring better market positioning, in order to impress the previous Audi A8L is not cold to the user group.
Needless to say, in order to create a new visual impact, Audi engineers have also exhausted their minds.
For example, in terms of shape design, the front part of the car has undergone a new round of upgrading, the grille size is larger, and it has been framed with care, and the daytime running lights have also been more refined, and the lines are more rigid.
Overall, the front face is bigger.
In fact, the mouth of the Audi A8L is the same as the nostrils of the BMW 7 Series, which is larger than a year, after all, for Audi, the mouth is big.
The Audi A8L before 2010, the front face shape is the same as the Audi A6L of the same period, with a rounded design style, small and coordinated, and the biggest attraction is the power and the unparalleled positioning and administrative aura at that time.
The 2012 Audi A8L is more like an enlarged version and a fuller Audi A6L, and the front face design is also coordinated, exquisite middle net and typical Audi headlight design style.
This design has been extended to the 2017 model, that is to say, in the past few years from 2012 to 2017, the front face style of the Audi A8L has not changed, and it has appeared in the market with a family-style design concept, in fact, audi A6L has also been the same design concept in recent years, round, full and textured, and mixed in the high-end market with a stable and atmospheric style.
The real change in Audi's design philosophy is 2019.
The Audi A8L style of 2019 has changed, and the Audi A6L listed at the same time has also changed a design style, and sports, youth, fashion and radicalism have become new design concepts.
The Audi A8L large mouth of this period was significantly larger and more designed.
Evolving to 2022, the new Audi A8L big mouth can swallow everything, in the limited front face, the headlight occupies a smaller area, replaced by a larger net, it not only swallows part of the area of the lower lip, but also swallows part of the area of the headlight and the front fog lamp.
This reminds me of the nostrils concept of the BMW 7 Series, and each generation of the BMW 7 Series is strengthening its nostril status.
The Audi A8L is probably similar, and each generation of Audi A8L is making its mouth bigger and strengthening its big mouth status, of course, this change has made the two cars more textured, sporty and fashionable.
At the very least, these cars are not just the choice of middle-aged successful people, but also acceptable to younger consumers with a slight change of concept.