On February 16, the signing and groundbreaking ceremony of the new energy automobile parts strategic new base of Anqing Welling Auto Parts Co., Ltd., a subsidiary of Midea Industrial Technology, was held in Anqing City, Anhui Province, which is also the project of "cross-border cutting into the supply chain" after Midea clearly stated at the beginning of the year that it will "enter the supply chain of mainstream new energy vehicle companies within one year".
It is reported that the new base project investment amount of 11 billion yuan, after the completion of the project can form 60 million sets of production capacity, to achieve an annual output value of 40 billion yuan, the main products are power steering motors, new energy vehicle electric compressors, new energy vehicle drive motors and other new energy key components, which is also very in line with the United States in last year to give themselves the positioning, this project is also one of the largest total investment amount of midea group projects, which shows the confidence and determination of the United States.
In the middle of May last year, the official of the United States suddenly and mysteriously sent a "Midea new energy vehicle new product release" article, most people think that the United States will also join the "cross-border car" army like Xiaomi. At a time when the new energy track is becoming more and more prosperous, no matter what type of enterprises join the car manufacturing, it will not be too surprising, but in the following days, Midea announced that they will enter the supply chain of new energy vehicles and help car companies build cars.
Why doesn't Midea build a car? In fact, the oil car era has already been tried. In 2003, Midea officially entered the automobile through the acquisition of Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile, and Hunan Sanxiang Bus Group, and built production bases in Kunming and Changsha, when Midea declared that "three to five years into the domestic leading", but the final project died, can only sell assets to BYD at a low price, quit the car industry.
Nowadays, new energy is a new track, and Midea, which has suffered a loss, does not want to repeat the same mistakes, and they choose to join the automotive supply chain. At this time, I have to mention another Huawei that wants to become "Bosch of China", from the perspective of today's trends, the positioning of Huawei and "Bosch" is still a certain difference, and now the route of the United States is more like China's "Bosch".
Midea has its own unique advantages in compressors and motors. As early as 2011, Midea has announced that it has begun to develop automotive motors, and announced that it has begun to study compressors 5 years later, these two things Midea can be said to be quite experienced, which is also their courage to cut into the supply chain.
In fact, the profit of parts manufacturing is not lower than the profit of vehicle manufacturing. Take Bosch, Bosch as early as a few years ago has achieved more than 100 billion in revenue and profit, this value is much higher than the current domestic market mixed with the geely, the Great Wall, BYD is much higher, as for the current new car-making forces are even more hanging in the sky, if the United States can really stand on the heel of the new energy supply chain, it can definitely earn a lot of money.
In the era of oil trucks, Germany had Bosch and Continental, the United States had Delphi and Honeywell, and Japan had Denso and Aisin. It can be said that behind every auto power, there are a number of auto parts giants, but it is difficult for China to find a similar company. Now that the automotive industry has ushered in an inflection point, all are starting again, and Midea can not be wrapped up in the tide of car manufacturing, but firmly invest in auto parts manufacturing, which is beneficial to the development of the domestic new energy industry, and China needs a "Bosch".