On February 17, MWC Mobile World Congress will be held in Barcelona, Spain at 8:00 p.m. Beijing time on February 28, and manufacturers will bring cutting-edge products and black technology. Honor @ Honor Mobile Phone The official Weibo announced the global release of honor Magic4 series mobile phones at the MWC World Communications Conference, with the official slogan "Once again, the definition is extraordinary".
Judging from the official video, the highlight of the Honor Magic4 series is still in terms of cameras. Previously, it was pointed out that the new products of the Honor Magic series will be equipped with snapdragon 8 Gen1 processors. Zhao Ming, CEO of Honor Terminal Co., Ltd., said that practicing scientific and technological idealism, continuous innovation, and continuous transcendence, I believe that this new technology period will once again bring amazing product experience.
The rear camera module design of the previous generation honor Magic3 series "Eye of the Muse" is very recognizable, with multi-main camera fusion photography technology, as well as the Snapdragon 888+ flagship processor and 89° ultra-curved OLED screen. Many advantages in one body make the Honor Magic3 series popular with many consumers.
Since independence, Honor has experienced the release of multiple smartphones and quickly regained market share. After the release of the Honor Magic 3, Honor also announced that it would enter the high-end market and seize more market share. According to Counterpoint Research Market Monitor, China's smartphone shipments fell 11% year-on-year in the fourth quarter of 2021, Apple ranked first in the ranking with the dominance of the iPhone 13, Honor climbed to the second place for the first time after independence, and Android ranked first. Thanks to the increase in the number of high-end products, such as the Honor 50 series mobile phones after the listing of the continuous 200-599 US dollar price segment sales champion, greatly promoted the return of Honor.
In the high-end market, manufacturers seize the leading position. In December 2021 and January 2022, the Honor 60 series phones and the first folding flagship Honor Magic V were released. According to Counterpoint Research, Honor is expected to maintain strong growth in 2022 through the 60 series and Magic V series. And according to the weekly sales data, Honor grew by 32% in the last two weeks of January, and from January 24 to 30, the sales market share reached 17%, a record high.
It can be seen that the market war of major mobile phone manufacturers in high-end mobile phones is very fierce. In 2022, OEMs including Honor, vivo, and OPPO have begun to expand their high-end markets, and more high-end new products will be launched in addition to folding screens, hoping to regain some market share from Apple. The focus of the high-end market is also from domestic to global, especially in western Europe, which has a larger high-end smartphone user base, which helps Chinese brands to go global.