500,000 class, what kind of luxury car is suitable to buy?
The choice we can think of is nothing more than Mercedes-Benz, BMW, Audi these three brands, and then choose one from the three Mercedes-Benz E-Class, BMW 5 Series and Audi A6L. For users who are nearly 40 years old, the routine operation of buying luxury cars is to choose from these three brands, and the attraction of volvo and Lexus may not be so high.
Recently, a middle-aged man who is older than me is ready to buy a luxury car, how will he choose this car in the end?
500,000 luxury cars, this time without Audi
Li Hualong, 43 years old this year, pondered whether to exchange for a luxury car with about 500,000 yuan. This idea actually has a long history, dating back to 2020, the old Li who opened the archery hall made a sum of money, part of which was used to open a branch and part of it was intended to change cars. However, the epidemic came, the branch library lost money, and there was no money to change the car.
So, this idea was shelved until 2022.
It was the Spring Festival when I was sitting in the orange Volkswagen Polo and started talking about it after seeing a white Audi A6L. What Li Hualong thought was that he had made some money in two years, and this time he was not in a hurry to open a branch library, first changed the car to such a stable point, at least there would be no blood loss and it would be appropriate to talk about business, no need to open the old public.
The budget is 500,000 yuan, and it can also float up by about 50,000 yuan, between 500,000 and 550,000. As for the model, Li Hualong's choices are Mercedes-Benz E-Class, Audi A6L, bmw 5 series. It is really quite cheesy, and the old three are not new at all. Because I opened lexus ES myself, I recommended Lexus to him for consideration, what if I was willing to accept it?
Later, Li Hualong positioned the candidate list as Mercedes-Benz E-Class, BMW 5 Series and Lexus ES. Li Hualong's final choice was the BMW 5 Series, for what reasons?
Choose the BMW 5 Series because of what?
Since we both had a long Spring Festival holiday, we went to the nearby BMW 4S store in the afternoon of a normal working day. Although it is a weekday, there are indeed many people in the Spring Festival store. Knowing that we were going to see the BMW 5 Series, the staff first asked us which model we were looking at, whether it was 525Li or 530Li.
Old Li wanted to buy 530Li, and there was only one reason he liked better power performance. The BMW 5 Series 530Li uses a 2.0T high-power engine with a maximum power of 185 kW and a maximum torque of 350 Nm. After learning that we were going to see the 530Li model, the staff first told us that there was no existing car, and it might take about 30 days to wait for a waiting cycle.
It doesn't matter if you wait for the car, old Li has a car to drive, and he is not in a hurry to use it. After that, it is necessary to understand the current in-store offers, which are currently full/installments of 45,000 cash discounts, and if there is a replacement product, you can exchange for a maintenance package of 100,000 kilometers for 5 years. I felt that this preferential plan and replacement plan were OK with Lao Li, and the price after the discount was also appropriate. Lao Li asked the staff to calculate the price of the BMW 5 Series 530Li leading luxury suit version, counting about 15,000 yuan of insurance, 3,000 yuan of car inspection, 36,000 yuan of purchase tax, and the final landing price was about 507,500 yuan.
The price is quite appropriate, the next thing is the experience in the car and the test drive of the vehicle, if these two are suitable, Lao Li may be determined to it. There is nothing impeccable about the workmanship materials in the car, after all, it has been 500,000 levels, and it is also a luxury brand, the only slot point is the design style that does not change in the car, but fortunately it is not unacceptable. After the test drive, Lao Li's sentence "Indeed, it is much better than the feeling of Mercedes-Benz" I knew that this BMW 5 Series should be bought.
Sure enough, after the test drive of the Lexus ES, Old Lee returned to the BMW store to go through the formalities. I later asked him, why did you choose BMW? His answer was "The price after the BMW 5 Series discount is very appropriate, this is the first premise, otherwise I would not have gone deeper; in fact, I did not look at the configuration much when I bought the car, I wanted the power and driving experience, these two points I do not deny that BMW is indeed better than Mercedes-Benz and Lexus, so I chose it in the end."
Lexus and Mercedes, where did the "lose" go?
The Mercedes-Benz 4S store that went first on the same day, learned that the situation is that the Mercedes-Benz E-class is now discounted by about 40,000 yuan, and Lao Li still only chooses the high-power engine version of the model, such as the Mercedes-Benz E-class 300 L sports luxury type. Combined with preferential and replacement policies, the final landing price is also about 500,000, which is not over budget.
Old Lee has a higher interior rating in the car than BMW, after all, he thinks that the design of Mercedes-Benz is better than BMW and the materials are more luxurious (personal opinion). But the reason for finally abandoning the Mercedes E-Class, in its test drive experience. Although the Mercedes-Benz E-Class also uses a 2.0T high-power engine, and the data parameters are better than BMW's 2.0T high-power, in the actual driving process, Lao Li's evaluation is "not aggressive enough, no fun, it should be more inclined to the feeling of comfortable driving, the seat and the quietness of the car I can give a high score, but this driving experience is really not what I want, if there is a driver driving I sit in the back seat should be good."
Even if the price is right and the design is right, it is really difficult to attract such a middle-aged man who needs to drive passionately if it is not suitable to drive. After that, I went to the BMW store to test drive the BMW 5 Series 530Li, and there was the car purchase story above.
Finally, lexus ES, we didn't go to the store, old Li said, "Aren't you driving, what am I still going to do in the store, I'm not finished driving your car." I bought a Lexus 300h F SPORT, which landed for 500,000 yuan and was also in Lao Li's budget.
But in the end, it did not become Lao Li's choice, for two reasons. First of all, the power is not enough, the maximum power of the 2.5L hybrid system is 131kW, the maximum torque is 221 Nm, and the gap between BMW's 2.0T high-power engine is too large, it is difficult to meet his driving needs; secondly, the interconnection system and atmosphere in the car are not the unique work of Lexus and even Japanese brands, according to Mercedes-Benz, BMW or almost meaning.
summary
Li Hualong considered two points when buying a car, the first point is to meet the budget of about 500,000-550,000, and the three cars considered are in line with the budget requirements. Secondly, the driving experience level is considered, and there must be enough power performance. Therefore, although the Mercedes-Benz E-Class can meet the needs of Lao Li in terms of power, the driving style experience is not what he wants; Lexus ES, the power parameters do not meet expectations, let alone talk about driving experience.
Pay attention to the retention rate of several cars, 2018 BMW 5 Series, the landing price of new cars is about 519,800 yuan, and the price of second-hand cars after driving 63,000 kilometers is about 358,000 yuan. 2019 Mercedes-Benz E-class, the landing price of the new car is 505,600 yuan, and the price of the second-hand car after driving 30,000 kilometers is about 405,000 yuan.