Business opportunities were identified in the elevator rooms
So there was an elevator advertisement
There is nothing wrong with the pursuit of profits by merchants
But if there is no bottom line
It's just not appropriate
Recently, many office buildings and residential buildings in Shenzhen have appeared a brand of depilator advertisements, which are endorsed by well-known celebrities, and their advertising words read - no sapphire, I do not take off. This advertising slogan accounts for one-third of the layout, the font is enlarged, and the three words "I do not take off" are bolded, which is very conspicuous. The smallest font size is the product feature of the epilator.
The layout on the surface can also reflect that this kind of elevator advertisement conveys such a signal - the more eye-catching the advertising words are, the more controversial the better, as to whether they are vulgar and uncomfortable, these are irrelevant.
Aoyi reporter found that the brand is a well-known brand in the hair removal device products, and the number of fans on a single e-commerce shopping platform exceeds 2 million. Previously, the advertisement of the product also took a similar route, brainwashing and shouting "advanced", and the advertising slogan of "senior women with advanced" appeared. Some netizens said: "This is not advanced at all. ”
Netizen: Earn women's money, objectify women, and be dignified
Aoyi reporter found that many people expressed dissatisfaction with the advertisement of the product, believing that its content was uncomfortable.
Some netizens said, "No sapphire, I don't take off" This sentence is disgusting enough, can the current advertising creativity still be a little disciplined?
When talking about her views on the advertisement, Ms. Lin, a resident of a small district in Futian District, told reporters: "Is it okay to let the girls in the advertisement wrap their arms around their shoulders and twist their bodies to say such advertising words, can they also be openly placed? Another resident, Mr. Huang, also had a question: "Does this advertisement for the hair removal device really matter?" One of the main consumer groups is women's products engaged in this vulgar taste. ”
Not alone, such elevator advertisements are endless
"One world, one elevator." Elevator advertisements are uniformly placed, and such advertisements are distributed in major cities.
01
Chengdu netizens: Wearing a "sweat suit", you may not necessarily sweat, you have to rely on exercise! Nor is the more sweat the better.
02
Wuhan netizens: People who beat their wives don't borrow? What is the connection between this advertising slogan and the nature of the product? Any form of violence is not allowed, and the bottom line of being a normal person is worth showing off and being mentioned as an advantage?
03
Hangzhou netizens: Not beautiful is not complete? Ads with such misrepresentations need to be taken seriously when reviewing.
04
Shenzhen netizen: What is this advertising slogan, it is already disrespectful to women, isn't it? This is already advertising pollution.
Challenging common sense, distorted values, yellow vulgarity, brainwashing and unbeautiful, personal attacks... All kinds of discomfort, but also occupy public areas, continue to affect the people watching, which is also the most angry place for some netizens.
In the elevator for more than a minute, the advertisement wants to do its best to attract attention and understand, but this is not the reason why vulgar advertising exists.
Written by: Zhan Yuehui, a trainee reporter for Aoyi News