At the West Bund Media Harbor, create a mobile digital feast

In the Xuhui riverside area of Shanghai, there is also a coastline of about 11.4 kilometers and an area of about 9.4 square kilometers, called "West Bank". As an important part of the brand engineering strategy of the "West Bund Cultural Corridor", the "West Bund Media Port" started construction in 2014 and was basically completed in 2021.

Like the success of the Seine Left Bank, the "Left Bank" is not only a geographical distinction, but also a cultural symbol. If Shanghai West Bank wants to become an international waterfront cultural charm zone comparable to the left bank of Paris and the south bank of London, it is necessary to draw a new chapter here to form its own unique cultural label. Therefore, the West Bund Media Port chose to use digitalization to outline the beautiful "picture" of the smart park.

1

The smart park under the concept of "digital wisdom empowerment and enjoying the riverside"

The West Bund Media Port is a typical and atypical park.

Located in the core area of Xuhui Riverside, West Bund Media Port is an important pilot project for the development and construction of Xuhui Riverside, with a total investment of 31.2 billion yuan and a total land area of 30 hectares. As a park facing the development goals of the future media industry cluster, it will also bring higher management difficulties.

At the strategic planning level, West Bund Media Harbor clearly adheres to the concept of "digital intelligence empowerment and enjoying the riverside", highlights the excellent waterfront characteristics of global cities, and creates a digital transformation demonstration belt. At the same time, we will strengthen the source of digital technology, promote the integration of the digital economy and the real economy, create a more internationally competitive artificial intelligence industry cluster, and promote the in-depth digital transformation of life and health, art media, and science and technology finance.

With the overall program of digital transformation, the focus of the future work lies on the scene surface, as a new park, and the center of the future Binjiang media industry, many scenes of the West Bund Media Port have digital demands, which need to be combined with scenario-based needs through digital technology.

First of all, a smart campus should make data flow seamlessly in the park, so that wisdom can spread throughout every corner of the park. This requires the comprehensive connection of big data, and through data aggregation and analysis to grasp every strand of "nerve" of the entire park.

Second, all parks have a common problem, that is, the throughput of entering and leaving the park during peak periods, especially under the influence of the epidemic, the management of vehicle access and parking needs to be solved urgently.

Third, different from the traditional landlord-style park management, if the smart park wants to do a good job in digital empowerment of the settled enterprises, it needs to think more about the construction of digital service capabilities from the platform level.

Finally, as a typical new park, west bund media port should be based on the future scenario, consider the development in the next five or even ten years, and leave enough room for growth.

2

Each wisdom scene, one by one breakthrough

In the face of these scenario-based challenges, West Bund Media Harbor has chosen to join hands with Huawei to support the current and future scene digital needs through the construction of smart parks.

First of all, each smart campus needs a "brain" that collects and processes all the data to guide decision-making, and realizes the connection of all devices, supplemented by artificial intelligence technology, so that most key scenarios can be automated and the burden of human operation and maintenance can be reduced. At the same time, it supports the intelligent application of the park and creates a high-quality service experience for the users of the park.

Therefore, the intelligent brain is the basis of the wisdom of the whole scene, and a good brain must be supported by a rigorous digital twin. Based on the digital twin all-factor platform, West Bund Media Harbor generates the Digital Twin Base Artificial Intelligence Operation Center (AIOC) of West Bund Media Harbor by integrating multi-source heterogeneous data such as GIS and BIM.

In the future, with the continuous operation and data accumulation of the park, AIOC will gradually upgrade to the digital twin brain of the park, which can give timely warning of any abnormalities, provide analysis data and processing suggestions, and further improve the intelligent management level of the park. At the same time, based on the digital twin full element foundation, various systems can be quickly linked to bring users a more perfect experience improvement.

Second, digital life is no small matter. Taking parking management as an example, if parking cannot be managed efficiently, it is bound to affect the efficiency of enterprise operation in the park.

West Bund Media Harbor, this comprehensive commercial space with a total construction area of about 1 million square meters, of which 46% of the underground space will be built into a three-storey large parking lot, which can accommodate a total of 5400 parking spaces, which is a typical application scenario of "digital empowerment and convenient parking". The scene also has a lot of innovative technologies, such as iBeacon's low-energy Bluetooth technology, to solve the problem of GPS signal loss at the bottom, to achieve high-precision indoor and outdoor hybrid navigation; for example, the park's parking throughput and the road congestion behind it has a close relationship, if you do not handle the park parking problem well, it will cause congestion, so as to cause a burden for urban governance, then the West Bund Media Harbor has adopted a super parking reservoir with "deep beach" to judge parking demand with AI algorithms. In turn, it can effectively adjust the parking problem and the balance between the two sides of the road in the process of urban governance.

Third, a park provides a large number of digital services, which is bound to bring extremely high energy consumption, which seems to be contrary to the national goal of carbon reduction, so the smart park must not only be a low-carbon park, or even a zero-carbon park.

This is also one of the values of the West Bund Media Harbor. The planning and construction of the park's energy system implements the policy of "visualization, control and optimization", and vigorously promotes artificial intelligence to empower energy conservation and emission reduction and user experience, and improve energy efficiency. In addition, it has played a role in carbon reduction, energy saving and intelligence in building energy efficiency management scenarios based on AI algorithms, virtual power plant scenarios based on demand-side response, and EV charging robot charging scenarios based on intelligent automatic driving.

For example, in the "building brain" building energy consumption management scenario, the energy efficiency management of the West Bund Media Port is not only real-time monitoring of equipment data, but also uses air conditioning energy conservation AI experts to assist decision-making, ai energy saving algorithm pilot, it is expected to reduce about 20% of the air conditioning system power equipment (fan) energy consumption and about 15% of the air conditioning load energy during the summer cooling period; for example, the design of virtual power plants can integrate many scattered power loads in the power grid, gather sand into towers, and become a certain scale Controllable load resources, through this "invisible power plant", can not only "cut the peak and fill the valley" to allocate power resources, but also help energy conservation and carbon reduction. Behind it is the calculation of user data by the artificial intelligence brain.

Fourth, traditional parks have many problems with emergency management response, such as slow early warning mechanisms and inefficient handling of emergency matters.

The key to solving these problems is intelligence. For example, in the smart fire protection scenario, by combining the non-visual monitoring of sensors with visual identification, the Internet of Things, cloud platforms, artificial intelligence algorithms and other means to achieve information exchange and sharing between personnel, equipment, environment, buildings, etc., eliminating the blind spots of safety supervision, real-time data collection, alarm monitoring system linkage, to achieve the unity and harmony of management.

3

Building a complete "living body" of a smart park

Every industry benchmark is not spoken out, but made. As a benchmark for a new type of smart park, West Bund Media Harbor has set a benchmark for the industry from strategic planning to program organization to detailed scenarios, all of which follow the principle of digitalization.

The first is a solid digital base and a smart brain. Based on the digital base of the smart campus of HUAWEI CLOUD and Huawei's mature smart campus management platform, the data is centralized to support the landing and active service of a large number of smart applications, which ensures stability while being efficient.

Secondly, the smart park can be seen as a complete "living body". Therefore, not only the brain, but also the blood flow, the nervous system controls the smooth operation of each part. West Bund's innovation in every scenario has fully demonstrated its integrity as a smart campus.

Finally, the park as a miniature version of the city, it is a hub, carrying forward the up and down, for all industries and enterprises to provide support for the digital transformation, but also the smallest public unit, the West Bund Media Port for the park enterprises to provide digital services capabilities, itself is a new carrier that runs through the industry and drives upstream and downstream, through the Internet of Things, AI and cloud and other technologies to form a digital twin base, is the benchmark for new smart parks around the world, while in terms of social value, the successful landing of the West Bund Media Port, It also reflects the achievements of the wisdom construction of the entire Binjiang River in "good governance" and "benefiting the people".