After so many years of publicity, consumers' awareness of the protection of their own rights and interests has become stronger and stronger. Approaching the International Consumer Rights Day on March 15, Cool Car Found that the number of consumer complaints across various channels is increasing. Taking the "car quality network" as an example, the number of complaints on February 15 reached more than 120. Looking closely at these complaints, Cool Car Found that in addition to major quality problems such as engine oil leakage and transmission noise in previous years, there are also many complaints that are "inconsistent with publicity". Moreover, many of the pictures in the daily publicity of the manufacturers in these complaints have deliberately retained evidence. Tell you, this consumer is really not so good to bring.
Euler locomotive system
Set off a wave of "inconsistent with propaganda"
This matter has been making a lot of noise last year, but it seems to have expanded more recently. On the "car quality network", Euler Good Cat ranked tenth in the past 30 days of complaints, clicking on the complaint list, most of which are "inconsistent with publicity".
According to the owner's complaint, Euler previously said in the publicity that Euler good cat is equipped with a "high-performance car machine chip", that is, Qualcomm's new octa-core on-board chip, whether it is computing power or performance is excellent, all kinds of car networking can be achieved. However, some car owners have found that their cars are equipped with the old Intel 4-core chip, whether it is price or performance, it cannot be compared with Qualcomm's new octa-core car chip. After this news came out, other Euler good cat owners also found this problem, which caused a collective complaint from euler good cat owners.
(One of Euler's statements)
In response to this collective complaint, Euler has also issued several statements and given some compensation measures, but it seems that they have not been able to eliminate the dissatisfaction of the owners. How to make consumer problems get satisfactorily solved, Cool Car Brother feels that it is estimated that the Euler factory is still suffering from headaches.
Not strong enough?
Lynk & Co also has publicity problems?
It is not just Euler, who is on the cusp, who is facing such "inconsistent with propaganda" complaints. There are other car companies, such as Lynk & Co. From January 20 to the present, there are more than 50 complaints on the car quality network about Lynk & Co's "body use of steel is inconsistent with the publicity".
"The global version of the new Lynk & Co 01 was released in December 2020, and the structural drawing of the body-in-white steel was publicized at the press conference to show that the use of ultra-high-strength thermoformed steel was completely different from the global version of 01 that the owner actually bought, and the global version of Lynk & Co 01 was broadcast live on douyin, and I watched the whole process, and was impressed by the safety expressed in its promotion, including the body-in-white steel structure, but the actual 01 bought was completely different from the one at the press conference." One of the complainants who complained about the model was the "2021 2.0TD 4WD Dark Night Edition".
To this end, Lynk & Co officially also gave an explanation, but this explanation, consumers do not seem to buy it. In the Lynk & Co APP, many people left a message below saying: "Too far-fetched", still hoping that the factory will give a better solution.
Consumers are becoming more and more aware of cars
Propaganda should have technical highlights and should seek truth from facts
With the development of the automobile market, in recent years, the automobile has not only entered thousands of households as a necessary daily necessity, but also a good partner for everyone to live and work. The quality of automotive products is getting better and better, and the comfort and convenience are getting higher and higher. Auto manufacturers want their products to be liked by consumers, and they need to make more highlights to publicize. Whether it is Euler's Qualcomm octa-core chip or Lynk & Co's high-strength body, it is what consumers need.
However, because cars have become more and more partners of everyone, everyone's understanding of cars is no longer the same as before. Cool Car Brother has contacted many car friends, they are very familiar with their own cars, and even know other cars on the market. BYD has Di fans, Lynk & Co has Coke, I believe they are all fond of the brand at the same time, but also pay attention to the brand bit by bit. For the brand's slightest technological innovation, they are relieved and even proud.
Car companies not only need to discover the highlights of their own models, but also tell them realistically. "Not in line with the hype" is not a quality issue, but it is more likely to disappoint consumers. "Inconsistent with publicity" is not a quality problem, it is also easy to avoid and solve, only need enterprises in publicity, do not deliberately amplify the so-called highlights, do not wantonly enlarge.
Hopefully, by this time next year, "not in line with propaganda" will no longer be a hot spot for complaints.
The pictures in this article are all original/officially provided
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Legal Counsel for "Street Shooting Cool Car":
Sichuan Van Gogh Law Firm Lin Xiaoming