Nowadays, job hopping is a normal and common phenomenon of career development, but no matter where you have been, job hopping means a new beginning, jumping into the right place is a career development booster, and jumping into the wrong industry will lead to a regression in career development.
Recently, some netizens broke the news in the forum "Homeland of Communicators" of well-known communicators that China Radio and Television Anhui Company is recruiting middle-level executives familiar with 5G business. In the application conditions, it is written: "With more than 5 years of comprehensive management, marketing or engineering technology work experience in communications and related enterprises, with the head of the county company of the communication enterprise, the head of the municipal company department or the head of the affiliated enterprise department and above; familiar with the development of 5G business and Internet new technology, familiar with the national industry policies and related laws and regulations." These conditions are simply "tailor-made" for the operator's grass-roots managers. Since China Radio and Television obtained the 5G commercial license, although the action is frequent, due to the lack of mobile communication "genes", the fastest way is to "dig people" from operators, and relevant headhunters have also targeted this opportunity, and the grass-roots managers of operators have become fragrant for a while. But for them, is it really a good choice to jump ship to radio and television?
Three "departure waves" of operator employees
Once upon a time, telecom operators were a "golden rice bowl.". However, in recent years, the three basic telecom operators shouldering the mission and social responsibility of central enterprises have experienced the reform of state-owned enterprises, as well as the continuous acceleration and fee reduction, VAT reform, 4G/5G investment, and the decline in the profitability of traditional businesses, and the operating pressure has continued to increase, directly affecting the income of employees.
Under the internal and external troubles, changing careers or jumping jobs has become a new way out for operator employees. From choosing a virtual operator, to chasing the outlet to the Internet company, to returning to the original intention to join the tower. For operator employees in the sunset industry, some people have successfully transformed into a prosperous road through job hopping; some people have misjudged the situation and sunk with the industry. There are many representative figures in these cases, and the bittersweet and salty and sweet ones are only known to the parties.
First, turn to virtual business. On January 8, 2013, the Ministry of Industry and Information Technology solicited opinions on the "Mobile Communication Resale Business Pilot Program", and the virtual business officially took the stage. With a thunderclap on the ground, the emergence of virtual business is a partner and a competitor for operators. The most direct is the talent competition, at the beginning of 2014, several virtual operators commissioned headhunting from the traditional operator provincial company marketing department, data department, "digging" responsible for package design, brand building of the operator, some of the operator's middle and high-level are constantly poached by virtual business.
Zhou Youmeng, General Manager of China Unicom Marketing Department, Lv Baoping, Director of Product Division of China Unicom Customer Department, Liu Chengming, President of China Unicom Research Institute, Wang Yonggang and Lin Jianfeng, executives and important backbones of China Unicom, Song Hongsheng of China Mobile Beijing Branch, Pan Zhiyong, General Manager of China Mobile Guangdong Terminal Branch... This long list is just the middle and high management who have been leaving traditional telecom operators since the first half of 2014.
I have to admit that the virtual business in the early stage is indeed the "top stream", which is valued by the Ministry of Industry and Information Technology and feared by operators. But later, the real-name system, telecommunications fraud, etc. made the reputation of false business enter the lowest trough. In particular, the broken capital chain and the disappearance of the founders in some virtual businesses have cast a shadow on the future of virtual businessmen.
Second, seize the dividends of Internet development. The years of rapid rise of the Internet industry were also the period when the operator industry declined most rapidly. As early as 2016, the market value of the Internet company Tencent surpassed that of China Mobile, and the operator has been completely reduced to the pipeline of Internet companies.
In 2016, Zhong Tianhua, the former general manager of Guangdong Mobile, joined Alibaba as vice president and reported directly to CEO Xiao yaozi. Zhong Tianhua was once the "number one" of mobile from Guangdong, and then came to the strategy of mobile headquarters.
Zhong Tianhua is just a microcosm of many operator employees, and in state-owned enterprises, it is necessary to follow the unspeakable corporate culture of "everything is stable", "everything must be legal and compliant", "according to the process is no exception", so many elite soldiers will eventually choose to leave the system and do what they really want to do.
Today, the three giants of the Internet industry, Baidu, Alibaba and Tencent, still have a great attraction for operator talents, which can be said to be their first choice.
Third: Entering the Tower. If you still want to shine in your own profession, there is another way for operator employees to jump ship, that is, the tower.
On July 15, 2014, China Tower Co., Ltd. was jointly funded by the three major operators of Mobile, China Unicom and Telecom. For a time, the tower of "born with a golden key" attracted the attention of the operator's employees. From senior executives to middle-level to grass-roots employees, the recruitment and application situation of the tower can be described as quite hot.
Absolute monopoly position, stable single business, income from drought and flood protection... The tower company is not tempting for the operator's employees. Coupled with the fact that in recent years, many operator employees who have been "tossed" by various "tosses" have become tired of not loving, and the enthusiasm for the tower company can be imagined and understood. Today, with the commercial deployment of 5G, the development prospects of the tower are unquestionable. However, it should be pointed out that the corporate culture of the tower is not much different from that of the other three major operators, and the salaries of ordinary employees at the same level will not be too different.
Is it reliable to choose radio and television?
On June 6, 2019, four 5G commercial licenses were issued on the mainland, one of which was issued to China Radio and Television. For China Radio and Television, with the help of 5G opportunities, it can accelerate the construction of smart radio and television, promote the development and upgrading of various sectors such as ultra-high-definition video and broadcast interaction, and accelerate the integration progress of one network and revitalize the radio and television ecology.
In more than two years, China's radio and television 5G network construction, 700MHz industry standards, industrial ecological construction and so on have made corresponding progress. However, the intensification of market competition, the serious loss of users, the difficulty of industrial transformation, and the lack of outstanding talents are still the challenges facing radio and television. As the head of local radio and television said, "The road to development is not paved with flowers, and every step is full of thorns." ”
In short, the most important problem is that radio and television lack mobile communication "genes", in the communication industry slightly "water and soil", difficult transformation of China Radio and Television on the one hand to solve the problems left over from history, while asking for directions, in this process it is easy to fall behind people, which is why the long-awaited 5G commercialization has not been officially announced for two and a half years. It can be seen that even if it is cooperated with China Mobile, the big brother, radio and television will inevitably take some detours.
In the 2022 annual work conference, China Radio and Television pointed out that in 2022, the entire industry should firmly grasp the major opportunities for the commercial use of radio and television 5G numbers, and promote network integration and faster and better development of radio and television 5G. It is not difficult to see that radio and television are full of ambitions for 5G, but the reality is often cruel: in the personal mobile communication market, radio and television have lost their first-mover advantage, and the long-awaited "192" section has not yet been released; in the home market, 5G NR broadcasting technology has been slowly promoted, and it is unknown whether the prospects for commercial use are vast.
In summary, if you want to choose radio and television as your next job, operator employees also need to think twice. (C114 Lux)