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China Radio and Television + Communications Deep Self-Media
This article is 1650 words and is recommended for 3 minutes
Xiaobian noticed that a communication media published this article. Starting from the radio and television to engage in communications, the communication media and the communication industry chain have also broken their hearts for the radio and television.
Xiaobian will take a look at the content with you.
01
Sharp views
1. Here we are talking about radio and television in the narrow sense, that is, radio and television broadcasting in one direction transmitted by public channels. The so-called VOD, time-shifted TV and other forms of television are not included, VOD, time-shifted TV is essentially an Internet video website.
(Chang Rui commented: radio and television, radio and television institutions, radio and television companies, radio and television and radio and television, radio and television (radio) channels (frequency), cable TV, etc. are also unclear, nor can they be distinguished, according to this statement, it is a form of radio and television broadcasting or expression)
2. Can the Internet replace radio and television and meet the needs of ideological control at the same time? After much thought, I thought the answer was yes.
(Chang Rui comment: Do you think it can be replaced? ）
3, with the gradual maturity of the digital economic system, the Internet has become the infrastructure of social operation, we can not shut down the Internet, back to the past era of listening to the radio, reading newspapers. Even if extreme events and disasters occur, the managers of society must restore the Internet as an infrastructure as soon as possible and use it to exert their ability to manage and control society.
(Chang Rui commented: Radio and television network or cultural private network, why is it necessary to exist, Xiaobian feels that under the epidemic situation, it has proved the necessity of the radio and television network must exist, and it is irreplaceable)
4, as long as the ability to directly address between terminals is cut and permanent point-to-point communication is established, the control of the Internet can be realized through the control of the server. The existing IPv4 and IPv6 systems support the above requirements, only need to let the terminal only have a private IPv4 or IPv6 address, and can only connect to the server with a public IP address through the NAT gateway.
5, the Internet is already a manageable and controllable network, its control ability is not inferior to radio and television. Under this premise, the Internet can completely replace radio and television, and radio and television do not need to be independent backups of the Internet. Even if it is still necessary to undertake some emergency information transmission functions through radio and television technology, it can be incorporated into the technical system of the Internet and integrated with the Internet, rather than a set of its own set of refusal to integrate.
(Chang Rui comment: How to evaluate the radio and television network and the Internet can be managed and controllable, green and safe, and where does this dimension come from? ）
6. As the satellite Internet makes up for the gap between the terrestrial wired Internet and the wireless Internet, the Internet has achieved full coverage of wired, terrestrial and satellite wireless, which is no less than the three ways of radio and television wired, terrestrial and satellite wireless. The replacement of converged broadcast television by the Internet is entirely feasible and imperative.
(Chang Rui commented: Once, the Internet, telecommunications networks, and the guangzhou power grid were the keynote of the integration of the three networks, and now the Internet wants to replace the two networks, or replace the cable, wireless, and satellites that radio and television say? Although this replacement is only the replacement of the media, the institutions behind these, some stations, etc. should go from here. But the Internet can really replace the two networks, and the bag to fight the world, does it have to be opposed? ）
7. When the radio and television industry looks at the telecommunications industry, a sentence that is often mentioned is "we are a public welfare unit, and we must bear the responsibility of letting the people hear the voice of the party".
8, the telecommunications industry has been a commercial business since its birth, has never provided free services, even if the state implements some universal service projects such as "village and village communication", it is also user-oriented (although there are subsidies). Therefore, if the telecommunications industry wants to replace the integrated radio and television industry, it is bound to continue to provide some public welfare functions and provide some services to users free of charge. Of course, you can achieve "free in disguise" by adding advertisements and other ways.
(Chang Rui comment: Telecom universal services, and media integration public attributes this must be compared? ）
9. The first choice for the radio and television industry to be integrated is its commercial charging business, including full-charge cable TV, terrestrial TV and satellite TV that are partially charged to decrypt viewing. These commercial parts no longer belong to the function of "letting the people hear the voice of the party", and the wireless spectrum resources and wired pipeline resources they occupy should be adjusted according to the principle of marketization and according to the costs and benefits.
(Chang Rui commented: Why cable TV needs government pricing, there is no market-oriented pricing, there is a certain truth in this, for non-renewable resources such as frequency and pipelines, why does the state control or approve)
02
postscript
Has radio and television reached this point? Radio and television and network audio-visual this is the so-called new radio and television name or category, how do we re-understand and define radio and television! The integration of technology and the integration of commerce cannot be drawn and imprisoned, let alone arrogant!
Highly recommended
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