According to the data of the Association of Passenger Vehicles, in 2021, the cumulative sales of luxury brands in China were 2.652 million vehicles, an increase of 4.9% year-on-year, slightly outperforming the overall growth rate of the passenger car market. However, the association will count Tesla's sales in luxury brands, and its sales in China last year exceeded 320,000 vehicles, an increase of 133% year-on-year. That is to say, a large part of the growth in luxury car sales comes from Tesla. In addition, Tesla's big sale has also robbed many customers who originally belonged to traditional luxury brands. Therefore, in the new year, while consolidating the advantages of traditional fuel vehicles, traditional luxury brands will also make full efforts in the field of new energy. Today we will take stock of the new luxury brand cars worth looking forward to in 2022.
Domestic BMW X5 Li
Expected appearance: April 2022
The domestic BMW X5 Li is expected to debut during the Beijing Auto Show in April this year and will be officially launched in the second half of this year. The interior and exterior design of the domestic BMW X5 Li is basically the same as that of the overseas version of the model, the body size is 5060× 2004× 1779mm, the wheelbase is 3105mm, compared with the overseas version of the model in the length increased by 130mm, in the height increased by 3mm, in the wheelbase increased by 130mm. In terms of power, the new car will provide two different power models, 30Li and 40Li, equipped with 2.0T and 3.0T engines respectively, and the new car will also be equipped with xDrive four-wheel drive system.
After the domestic BMW X5 Li is listed, it will form a synergy with the imported BMW X5, the former is more pleasing to domestic ordinary consumers, and the latter can meet the demand of bimmer for original taste and handling, and can achieve new sales growth while implementing the "China first" principle.
Mercedes-Benz EQE
Appearance time: within 2022
Mercedes-Benz EQE debuted overseas in September last year, and its domestic version will meet with everyone this year and is expected to be listed within the year. Both the Mercedes-Benz EQE and the Mercedes-Benz EQS are based on the EVA 2.0 pure electric platform. The domestic EQE basically continues the design of the overseas version of the model, including the body and wheelbase has not been lengthened, the body size is 4969× 1906× 1509mm, and the wheelbase is 3120mm. The new car is equipped with a new interactive system MBUX Hyperscreen, and the entire central control is full of screens. In terms of power, the domestic EQE will be equipped with a peak power of 215kW motor, equipped with a ternary lithium battery.
After the Mercedes-Benz EQE is listed, the Beijing Benz EQ family product line will be further enriched, while changing the situation that only SUVs and no cars were previously available. In addition, the Mercedes-Benz EQE built on the pure electric platform is different from the previous "oil to electricity" models, and has inherent advantages. Its arrival will enhance the competitiveness of Beijing Benz in the field of new energy.
Audi E6L
During the 2021 Shanghai Auto Show, Audi unveiled its new electric concept car, the A6 e-tron. This year, the car will be domestically produced by Audi FAW New Energy Automobile Co., Ltd., which was formed by Audi, Volkswagen China and FAW, and named "E6L". E6L is built based on the PPE pure electric platform and positioned as a C-class car. The appearance of the new car is very cool, but some details can still be seen that it comes from the hands of traditional car companies. In terms of power, the E6L high-end model accelerates less than 6s per 100 kilometers, is equipped with a 100kWh battery in the Ningde era, and has a cruising range of 600km.
A6 has a pivotal position in the Audi brand, and it was also relied on it to open up the Chinese market in the first place. Nowadays, Audi has encountered obstacles in the development of new energy in China, and E6L, as an A6 in the electric era, and its strength is excellent, it is expected to help Audi tide over the difficulties again and enhance its influence in the field of new energy.
Land Rover's new Range Rover
Time to market: Within 2022
The all-new Range Rover was unveiled at the 2021 Los Angeles Auto Show and will be introduced to China this year. The new Range Rover is based on the new MLA-FLEX architecture, and the exterior design of the new car is full of simplicity, and will be available in standard and long-axis versions. The interior of the new car also features a new design and is equipped with a larger central control screen. In terms of power, the new car offers a variety of gasoline and diesel engines to choose from, and some powertrains and motors are added to bring stronger performance and lower fuel consumption.
Last year, the Chinese market was Land Rover's best market for sales and growth in the world. However, behind the increase in sales is the result of the sharp price reduction and promotion of most domestic cars. As the flagship model of Land Rover, the Range Rover is also known as the "Rolls-Royce" in the SUV, and has single-handedly supported the current Land Rover façade. The timely introduction of a new generation of flagship models will play a role in boosting the brand image.
Lincoln Z
Expected time to market: First half of 2022
Lincoln Z debuted at the 2021 Guangzhou Auto Show and will be officially launched in the first half of this year. The Lincoln Z exterior enabled a new design concept and launched the "double front face", which became the future design vane of the Lincoln brand. The new car interior also boldly innovates the 12.3-inch + 27-inch oversized through-view screen, bringing a new interactive experience. In terms of power, the new car will be equipped with the mature power system of EcoBoost 2.0T engine + 8AT transmission, taking into account both power and fuel consumption.
Lincoln entered the Chinese market three times, and now he has finally gained a foothold. As the first new car led by the Chinese team and built around the needs of Chinese consumers, the Lincoln Z marks the beginning of a new chapter in Lincoln's development in China. In the future, Lincoln, who is more grounded and understands the Chinese people, is bound to usher in a new breakthrough in sales.