Blue Whale Auto, February 15, in today's internal communication meeting of Weilai, Qin Lihong, co-founder and president of Weilai, said that the "Gemini" Gemini star is the code name of the new car Weilai ES7. Nio ES7 positioning large five-seat pure electric SUV, between ES6 and ES8, is based on the NIO NT2.0 platform to build, the level of intelligence is consistent with the ET5 and ET7 two cars, the new car is expected to debut in mid-April this year, and compete with bmw X5L.
In May 2021, it was reported that Niolai will launch a model called "Gemini" (Gemini), which is positioned lower than the current model of NIO, "Gemini" may be a model code or project name, not the name of the final listed model.
For positioning reasons, Gemini may be included in NIO's new brand. At present, all models of WEILAI will focus on the high-end market, and the price will not be less than 350,000 yuan. Therefore, gemini models may be targeted at the market of less than 300,000 yuan or even lower, complementing Weilai.
It is reported that the tender announcement for the transformation of the final assembly chassis of the new car flexible technical transformation project has been released, and the annual output of 60,000 vehicles is planned.
Qin Lihong said that with the continuous improvement of the market penetration rate of electric vehicles, electric vehicles are no longer a niche market, and the sales data of different brands of electric vehicles should be compared and viewed from the perspective of different price points and different market segments. Weilai from the beginning of its establishment of the benchmark is BBA, with the development of the electric vehicle industry, the future is expected to achieve "a few points of the world" with BBA.
At the same time, Qin Lihong also said that this year's spare parts supply problem will still be the ceiling of Weilai Automobile's delivery. This year's delivery target is decided by the supply chain, and this year's production capacity will be improved, and as much as it can be produced, it will be delivered.
At the communication meeting, WEILAI also shared the core points of all-weather marketing. Weilai all-weather marketing has three characteristics: all-weather, all-touch and all-style.
During the Spring Festival holidays alone, Weilai users initiated 8,721 "one-click power-ups", the national substation provided 150,000+ services, 223 high-speed substations provided 37,000+ services during the Spring Festival holiday, the largest number of power exchanges was the G15 Shenhai Expressway, and the top three most popular power exchange service areas were G15 Shenhai Expressway Rugao Service Area 674 times, G6 Beijing-Tibet Expressway Baige Service Area 563 times, S26 Zhuyong Expressway Dongyang Service Area 535 times Nio has a global layout of 384 stores, and during the 2022 Spring Festival holiday, the number of people entering the store nationwide has accumulated 1,107 activities, an increase of 63% over the week before the Chinese New Year's Eve, and 690,000+ people entered the store.