A pair of scissors, a piece of red paper, a clever hand, a paper man "AiBen" vividly appeared on the paper. This is not magic, but a Nanjing paper-cut known as one of the "Three Treasures of Craftsmanship" in Nanjing.
A small piece of paper is enough to cause abundant associations and make the children of Huaxia reminisce endlessly. As one of the "three treasures of craftsmanship" in Nanjing, Nanjing paper-cutting is a bright pearl bred in Jiangsu and Zhejiang, and it has become a unique one in the huge paper-cutting family with its own unique style, and is one of the precious national intangible cultural heritages.
On the occasion of the Spring Festival in 2022, Call of Duty Mobile Games and the Jiangsu Intangible Cultural Heritage Protection Center jointly launched the "Tiger Howling Action New Year Feast" New Year theme visual art in conjunction with the national intangible cultural heritage Nanjing paper-cutting, which seamlessly connects this ancient art culture with players in the form of game scenes and player activities, so that intangible cultural heritage can truly return to player life, let more users try it themselves, and let the old art glow with new vitality.
Craftsmen and artists innovate and inherit, and digital culture helps non-genetic inheritance
Nanjing paper-cutting is actually a very old art form, which has been very popular as early as the early years of the Ming Dynasty. There are historical records, "The lantern market of Duqiao has a long history, at the beginning of the first month, the fish and dragons are mixed, there are silver spark trees, and all of them are paper-cut." "As one of the ancient traditional folk arts, paper-cutting enriches the production and life of Chinese people. In the old days, every New Year or wedding, every household decorated the door edges and windows with big red paper cuts, which symbolized auspiciousness and blessings.
The prosperity and circulation of art and culture are inseparable from the persistence and inheritance of craftsmen, and Teacher Zhang Fanglin is the fourth generation of paper-cutting artists in Nanjing.
He has been engaged in paper-cutting work for nearly 60 years and has been awarded the title of Representative Inheritor of National Intangible Cultural Heritage. He inherited the artistic style of "flowers in flowers, thick and fine" in Nanjing paper-cutting, and his works are handsome and plump, and the cutting skills are skillful, giving people a simple and fresh beauty. In particular, he is good at cutting out various flowers, birds, animals and portrait silhouettes directly on paper without drawing drafts, and the audience points out paper cuts, which is widely praised in foreign exchange activities. The works are beautiful in shape, vivid in image and full of decorative interest, and are deeply loved by people of all countries.
The Call of Duty mobile game New Year creates a paper-cut "Chinese Year" to let intangible cultural heritage enter the lives of players
With the help of this New Year theme, Mr. Zhang Fanglin created several ingenious paper-cut artworks for the Call of Duty mobile game, among which the paper-cut Aiben of up to 60 cm is particularly amazing, in the process of creating Aiben's works, Zhang Fanglin adhered to the basic concept of Nanjing paper-cutting, while boldly applying skills, respecting the prototype of Aiben in the game, doing a 1:1 maximum restoration, in the paper-cutting technique, the combination of cutting and engraving, and finally completed this 60 cm Aiben work. According to teacher Zhang Fanglin, Nanjing paper-cutting is generally not too big, the creation of 60 cm Aiben in the visual enough shock, the purpose is to arouse the interest of young people, feel the charm of this art, deepen everyone's memory of the art of Nanjing paper-cutting.
At the same time, Teacher Zhang Fanglin also created a series of paper cuts related to call of Duty mobile games such as the Q version of Aiben, the game LOGO, etc., which are simple lines, small size, and look easy to use. Teacher Zhang also hopes to use these "simple" works to lower the player's participation threshold and encourage players to cut out their favorite Call of Duty character images by hand. Through this connection between game elements and players, Let Nanjing paper-cutting enter the lives of more players and bring a blessing to everyone's New Year.
After the opening of this linkage activity, the magical paper-cutting art really attracted the interest of many players, and everyone followed suit, posted their own works, and triggered a second wave of creative boom on social platforms.
Although most players may not be able to cut out works of art like the master in a short period of time, a large number of players can participate spontaneously and actively, which is the best way to inherit intangible cultural heritage. In addition to the participation of more players in China, intangible cultural heritage needs to be exported overseas.
The inheritance of intangible cultural heritage is not only in China, but also the cultural output attracts the participation of players from all over the world
This Call of Duty campaign is not only for Chinese players to experience the taste of the new year in the game, these paper-cut elements with strong traditional Chinese cultural colors are not only a highlight of the national uniform promotion, but also spread overseas at the same time, and the global, especially Southeast Asian users, are also conquered!
After the international service paper-cutting DIY activity was launched, it attracted the enthusiastic participation of foreign friends, the works of foreign friends were various, and the discussion initiated by players caused a chain reaction, more and more people joined the paper-cutting army, and it made people feel that China can make so many exquisite tricks with a small piece of paper, which is worthy of being a cultural power!
For domestic players, seeing China's intangible cultural heritage art set off a wave in the overseas player community, national pride has also emerged. For overseas players, through the export of culture, they have learned about the exquisite Chinese inheritance skill of paper-cutting, and understand the emotional connotation of Chinese New Year culture.
Inheriting the non-heritage has a long way to go, and the Call of Duty mobile game is moving forward
Through the integration of call of duty mobile game and Nanjing paper-cutting, players have witnessed the craftsmanship of the master, appreciated the unique charm of paper-cutting art, and believe that more players will try to create their own Nanjing paper-cut works, adding bricks and tiles to the spread of traditional culture.
Spring Festival is the traditional festival of the Chinese nation, Call of Duty mobile game together with the Jiangsu Provincial Intangible Cultural Heritage Protection Center, the Nanjing paper-cutting, a national intangible cultural heritage perfectly displayed to young people in the form of digital culture, more importantly, call of duty mobile games through the activities to roll players to participate, personally try paper-cutting, so that the intangible cultural heritage through the carrier of game culture back to life, revitalized vitality.
When the Call of Duty mobile game was launched in the Spring Festival version, a series of artworks inside and outside the game and rich activities added a strong traditional cultural atmosphere to the festivals of players at home and abroad, so that everyone could enjoy the fun of the game while deepening their understanding of the national intangible cultural heritage. Taking the game IP image as an opportunity, taking the Nanjing paper-cutting and the works of the masters as artistic expressions, call-of-duty mobile games make the inheritance of intangible cultural heritage younger, more vibrant and more tense. It not only makes a digital reproduction of the intangible cultural heritage, but also returns the intangible cultural heritage paper-cutting to life through the connection between the game and the player, allowing the player to relive the hidden behind the paper-cutting in the Spring Festival of the Year of the Tiger, Chinese the emotional wish for the "New Year".
Good art culture must need more people to inherit the relay in order to continue to be full of vitality and vitality, the game as a digital scene, naturally is the carrier of culture, but also a new channel for culture and the public to form an emotional connection. It is precisely because there are makers like Call of Duty mobile games who do not forget their original intentions and respect and understand the intangible cultural heritage that our excellent folk culture can last forever.