Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Qin Yiyong
Reports from The GreatAuto
The "Spring Festival Stall" of the Year of the Tiger is still hot, and collective New Year celebrations such as "The Water Gate Bridge of Chosin Lake", "This Killer Is Not Too Calm", "Miracle Stupid Child" and so on, taking turns to impact the audience's eyeballs, bringing or shocking, or cheerful, or happy viewing experience, making people addicted.
However, in addition to these "screen masterpieces", some small moods and cross-cutting New Year short films are also wonderful. Some creators who are not from "science class" are even more ingenious and tell different stories. One of the most eye-catching is The Changan Mazda.
On January 28, 2022, Changan Mazda's New Year micro-film "Lao Wan's Car" joined hands with international film queen Zhang Jingchu to celebrate the New Year. There is no ups and downs of the storyline, there is no cool scene production, the "protagonist" is still an old "Horse 6" from 18 years ago, but it has touched thousands of netizens and pulled the hearts of countless people back to the era when the streets are full of red "Horse 6".
How did "Lao Wan's Car" successfully go out of the circle? Let's find out today.
That's "Lao Wan's Car"
That's Mazda's promise
In the 1990s, when civics had not yet "seconds of air" and shadow leopards had not yet "shook the sky and shook AMG", the title of performance car representative belonged to MAZDA6 (Old Horse 6).
To have a good look, to have performance, the key is also very grounded, so that MAZDA6 became the dream car of countless horse fans in that era. What is even more enjoyable is that the red MAZDA6 with festive colors has been pushed by countless families to use the most frequent wedding cars after the new millennium.
"Lao Wan's Car" is based on the story of such a real and ordinary MAZDA6 user family.
Relying on a red MAZDA6 for the wedding car business, the diligent Lao Wan let the whole family live a stable and happy life. Lao Wan, who has been a wedding car driver for others countless times, also made an agreement with his daughter (Zhang Jingchu): when she puts on a wedding dress in the future, she will drive this red MAZDA6 to personally send her to marry.
However, with the passage of time, Lao Wan gradually forgot his promise, and the car around him became a new MAZDA CX-5. It wasn't until the daughter was really about to get married that Lao Wan remembered the original agreement again. But at this time, the red MAZDA6 of that year had already changed hands several times and did not know where it was.
Fortunately, the kung fu paid off, and after several twists and turns, the old man finally successfully retrieved his classic red MAZDA6 through the "Yuema Starry Sky" user co-creation platform. In the end, Zhang Jingchu, dressed in red, transformed into a beautiful bride and got on her father's wedding car as she wished, reaching the other side of happiness.
How can such a simple, mundane and simple story impress thousands of viewers?
In addition to the old "Ma 6" to bring two generations of an ordinary family to the touch, what really hit the depths of the soul is the father's "commitment" to his daughter and the love for his daughter from beginning to end, and accompanies the growth of his daughter.
And this is also mazda's brand way: with the most reliable products and the best quality service, for the user's daily travel to support a blue sky. Since entering the Chinese market in the 1990s, this commitment and care for users has never changed.
To this day, the old and strong "Ma 6" is still active in the streets and alleys, is still the most reliable harbor for countless car owners to travel, silently defending its own legend and practicing the brand's commitment.
Together with the new Chang'an Mazda
Continue the legend of "Mazda Red"
The old "Ma 6" for Zhang Jingchu is not only a childhood car, but also a childhood agreement. There are countless memories in the car, as well as the smell of my father and the warmth of home. As countless fans say, there is a kind of companionship called "Mazda Red".
Perhaps it is from the old "Ma 6" that we have gradually become accustomed to Mazda's red. This red not only inherits Mazda's sports genes, but also carries the temperature of home. Today, red has become Mazda's timeless classic, and with the arrival of the "new Mazda", it has been rejuvenated with new vitality and vitality.
In 2021, under the efficient promotion of Changan Mazda, the former FAW Mazda and Changan Mazda successfully achieved integration and reorganization, and the new Changan Mazda came into being. So far, Mazda's 3.2 million Chinese users have returned to a big family, under the same bright starry sky, and the horses are walking together.
However, what is more exciting than returning to a big family is that the new Changan Mazda after the merger will usher in a comprehensive renewal and upgrade.
Thanks to the advantages of the original North and South Mazda resources, the new Changan Mazda will focus on all aspects in the fields of strategy, channels, products and services, optimize the business structure and operation system, strengthen customer experience, and consolidate the foundation for the future growth of the brand.
In other words, the new Changan Mazda has been unified in terms of system construction, service standards and brand image.
The benefits of this are also obvious: in addition to the further improvement of brand value and the expansion and upgrading of the product matrix, it is also conducive to improving the level of brand service and making the company's energy more focused on users.
It can be said that for the new Changan Mazda, 2022 is a new beginning, and it is also the "first year" in the true sense of revitalizing the brand.
Therefore, at the beginning of the new year of 2022, the new Changan Mazda is adhering to the principle of "all vehicle system, full scene and full time" in the field of after-sales service that users are most concerned about, and released the "2022 Customer Service Comprehensive Upgrade Measures" to ensure that the interests of users are maximized.
For example, the launch of door-to-door car delivery service will further benefit Mazda's entire car user group, and the launch of the 2022 New Year care service to provide all-round protection for the Spring Festival cars of our customers.
In addition, in the process of "two-horse integration", the integration of the after-sales service system related to the experience of 3.2 million new and old Mazda users is one of the sectors that Changan Mazda has invested the most energy in. While gradually completing the integration of more than 400 sales channels, the new Changan Mazda will simultaneously promote the unification of terminal three-pack service system standards and upgrade the service experience.
These have won the unanimous praise of the majority of users, and also made a good start for the "first year of development" of the new Changan Mazda.
Of course, more "benefiting the people" initiatives and service policies are yet to come.
How? What kind of attitude will the restructured new Changan Mazda take (what kind of new products) to meet today's market of advocating individuality, diversity, youth and coolness? Let's witness it together over time.
Admittedly, Mazda "changed". But this change is a change that conforms to the times, a change in brand development, and a thriving change. In short, everything is just to get better. The only constant is that the new Changan Mazda will continue to firmly practice the "user +" thinking, and always regard users as the core of business operation and brand development.
Just as the new Changan Mazda continues to root the brand's unique "red" in the entire car series, this color that has a special meaning for Chinese users continues to add luster to the travel life of new and old users in conjunction with the love and commitment of the Mazda brand to Chinese users.
Just like the theme of "Lao Wan's Car": during the farewell, love has never shifted.
Automotive views:
Whether it is the old "Ma 6" of the year, or the current MAZDA 6 Artez, or the new "Ma 6" in the future, the new Changan Mazda will not change when it places users in the absolute C position, and the days when countless users continue to accompany the "horse" and move forward with their dreams will not change.
Today's Mazda is no longer yesterday's Mazda;
Today's Mazda is still yesterday's Mazda.
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