Kuaishou and Gigabit set up the Novi Qifeng Fund to face the future with games?

Songguo Finance learned that according to 36Kr, Kuaishou Games and Gigabit recently jointly funded the establishment of Nuowei Qifeng Fund, the main investment areas are cultural creativity and other fields, with a registered capital of 100 million yuan.

Kuaishou Games said that it will support more outstanding domestic game talents to give full play to their creativity and make the game creation ecology more balanced, healthy and vibrant.

Recently, Kuaishou has begun to accelerate its layout in the field of games. At the end of last year, the Kuaishou Game Business Department announced that it was officially upgraded to the Kuaishou Game Division, covering self-research and agency distribution business, and opened studios in many places such as Beijing, Shanghai, Guangzhou, and Shenzhen, covering cards, casual competitions, action RPGs, shooting, SLGs, simulation operations, etc. The establishment of the fund this time further confirms the importance that Kuaishou attaches to the game business.

In fact, as early as 2018, Kuaishou has begun to focus on the game market. In May 2018, Kuaishou invested in Liangya Games, which has a representative work "Yuanqi Knight"; in 2019, Kuaishou became the cornerstone investor of China Mobile Games with $10 million, and invested in mobile game developer Ace Interactive Entertainment in the same year.

In the game category involved, Kuaishou is almost not rejected, from the Rouguelike category to the female direction, through the way of investment, Kuaishou quickly enriched its own game category coverage.

But back to Kuaishou Game itself, although it has invested in many companies, there is no self-developed game that can detonate the heat. Different from Internet products, a large-scale game needs to go through a long period of research and development and polishing, and at the same time has higher requirements for development capabilities, requiring enterprises to have a large number of excellent game talents. Obviously, none of these problems can be solved in the short term.

For Kuaishou itself, now that the main business of short video has entered a bottleneck period, the gradually popular game industry may be a possible option for Kuaishou to tap the next market value growth password. However, first of all, Kuaishou needs to improve its game development capabilities, and the establishment of the Nouvel Qifeng Fund may also be based on this consideration.

Perhaps in the near future, Kuaishou games will set off a storm and let the bland game industry show new vitality.