Recently, Gigabit announced its 2021 annual financial report. The data shows that in 2021, the company achieved operating income of 4.619 billion yuan, an increase of 68.44% year-on-year. Net profit attributable to shareholders of listed companies was RMB1.468 billion, an increase of 40.34% year-on-year.
The main reasons for the increase in operating income compared with the previous year were:
1. This year's newly launched self-developed game "One Thought Runaway" has achieved good response in the subdivision of placing Xiu Xian, contributing to the main incremental income
2. The income of "AskIng Questions" and "Asking Questions Mobile Games" increased compared with the previous year. Among them, "Qingdao" continued to iterate the development of version content, increasing user stickiness, and launched on the WeGame platform in March 2021, bringing some new users and some old users backflow; "Qingdao Mobile Game" continued to iteratively develop version content and opened the 5th anniversary service, and in order to maintain a high degree of popularity, this year increased marketing promotion efforts, and revenue increased slightly.
3. This year's newly launched proxy games "Moore Manor", "Ghost Valley Eight Wilds (PC version)", "Underground Castle 3: Poetry of the Soul" and other products contributed revenue.
During the reporting period, in terms of self-developed games, many games independently developed by the company, such as "Ask The Question", "Ask The Question Mobile Game", and "A Thought runaway", were deeply loved by players and maintained good profitability. "Q Dao" has been in continuous operation for 16 years since its launch in 2006, and has launched four key versions of new year clothes, anniversary clothes, mid-year clothes and zodiac clothes during the reporting period, and launched the WeGame platform in March 2021, with a good response from players; "Ask The Question Mobile Game" has been online for 6 years, continuing to perform well, ranking 20th in the App Store game best-seller list on average during the reporting period, up to 7th in the list; "A Thought of Escape" has performed well since its launch in February 2021, and the reporting period is in the reporting period The App Store best-seller list averages 11th, reaching 5th on the list.
In terms of game agency, after years of accumulation and precipitation, the company's independent operation platform Thunder Games has excellent game operation capabilities, and has successfully operated a number of games such as "Qingdao Mobile Game", "One Thought Runaway", "Moore Manor", "Ghost Valley Eight Wilds (PC Version)", "Underground Castle 2: Dark Awakening (Android Version)", "Underground Castle 3: Poetry of Souls", "World Catapult Story", "Strange Warrior", "Magic Blade", "Unthinking Labyrinth" and so on.
During the reporting period, the new simulated leisure tour "Moore Manor" was launched in June 2021, awakening IP users through content delivery, brand promotion, community operation, etc., forming a better user self-dissemination and circle-breaking effect, and adding more than 30 million new users in the first month.
In addition, "A Thought of Escape" continues to expand the user base through buying volume and other methods, combining rapid iteration of game content in the purchase volume to continuously launch creative materials, and through the innovation of marketing methods, it has significantly improved the user reach rate and conversion rate, achieved product synergy, and brought effect to products. With the excellent promotion effect of "One Thought Runaway", Thunder Games won the "Breakthrough of the Year Award" of Huge Engine 1, and is the only game company to win the award in 2021.
In terms of product reserves, the company has 11 games that have not yet been launched, and will meet with players in the future.
In the future, the company will increase investment in overseas markets, except for individual reserves of IP-oriented products, the rest of the self-developed products must be positioned in overseas markets before the project can be established, and the company will continue to absorb excellent producers and distribution teams who have deep insights into overseas cultures to quickly layout overseas markets.