The Beijing Winter Olympics are being held in full swing, and outside the arena, the cute "ice pier" has become the "top stream" of the country, and it is even more fiery to "a pier is difficult to find". In fact, many people do not know that the only manufacturer of the "ice pier" blind box series - Kaigao Group (Hong Kong) Co., Ltd. (hereinafter referred to as Kaigao Group), its R & D and operation base is in Chongqing Liangjiang New Area.
The blind box of "ice pier" is actually "made in Chongqing"
In recent years, Kaigao Group has integrated top resources such as international cooperation brands, original animation IP, and cooperative famous enterprises and famous schools to build itself into a leading animation research and development, derivative design, operation and manufacturer. Partners include Yuanlong Yatu, Bubble Mart, McDonald's, Disney, Alibaba, Yili and so on.
Optimistic about the location advantages and vigorous development potential of Liangjiang New Area, at the 2021 Western Fair, Kaigao Group integrated the business of R&D, design, animation production and operation and sales in the mainland, with an investment amount of HK$500 million, set up a project company in Liangjiang New Area, and has now officially put into operation in the Liangjiang New Area International Cooperation Center.
It is reported that Kaigao Toys, a subsidiary of Kaigao Group, is one of the designated suppliers of this Winter Olympic Games, and is also the only manufacturer of the blind box series of mascot "ice piers". At present, Kaigao Toys is making full use of the production of "ice piers", and will add 4 production lines on the basis of the existing 2 production lines, and the daily output of "ice piers" will increase from 5,000 to 20,000 to meet the market supply to the greatest extent. In addition, other series of gifts for the Winter Olympics are also being produced in an orderly manner.
Based on the two rivers to create a cultural animation industry chain
Undertaking the manufacture of the explosive "ice pier" is only a microcosm of the high-level production and manufacturing capabilities of Kaigao Group.
It is understood that Kaigao Group has been recognized by international and domestic customers and industry standards. Through front-end incubation education, mid-end docking of north-end resources, shanghai and Guangzhou resources, and back-end strengthening of IP product research and development, Kaigao Group is relying on the liangjiang new area base to gradually and efficiently operate the full-dimensional and full-chain operation mechanism.
"Choosing to settle the R&D and operation center of Kaigao Group in Liangjiang, in addition to the strong factor agglomeration advantage of Liangjiang New Area in the cultural tourism industry, the abundant front-end talent reserve is also an important factor for us to consider." Huang Qiyi, head of Kaigao Group, said.
At present, Kaigao Feishu, an animation company under Kaigao Group, has 104 episodes of original animation "Xiaobao Homecoming" on the theme of ecological protection of the Yangtze River; 52 episodes of science fiction adventure original animation "Star Hero Journey"; 104 episodes of adventure action original animation "Wild Mountains and Rivers"; and 24 episodes of archaeological exploration original animation "Wanzhou Sabertooth Elephant" developed in cooperation with Wanzhou Cultural Tourism, etc. are under development, and have formed a whole industry chain operation mode from animation creativity to film and television media.
It is reported that in recent years, Liangjiang New Area is vigorously promoting the development of cultural undertakings and cultural industries, gathering 340 cultural and creative enterprises. In the next step, Liangjiang New Area will further build a functional zone for the cultural and creative industry of conventions and exhibitions, and promote the further development of the cultural industry.
Upstream journalist Yang Ye