A few days ago, Xiaopeng Motors officially announced that it has reached a strategic partnership in the Netherlands and Sweden, and announced that it will expand its business in Europe and will open self-operated experience retail stores in Europe.
Xiaopeng Motors has reached a strategic agency retail cooperation agreement with Emil Frey NV Group of the Netherlands and Bilia Group of Sweden, aiming to promote the rapid introduction of Xiaopeng Motors as a dominant model in the local area and accelerate the layout of electrification in the European market.
Emil Frey will develop Xiaopeng's sales and service network throughout the Netherlands, and the agency retail agreement between Xiaopeng and Emil Frey Netherlands marks a major breakthrough in its expansion in Europe, and this cooperation is Xiaopeng's first agency retail cooperation in Europe and one of the first within the automotive industry.
Partnering with Emil Frey's agents will bring great potential for Xiaopeng's retail expansion in the Netherlands and beyond. Through this partnership, Xiaopeng's customers will benefit from pricing advantages, access to Emil Frey's well-established service and distribution network, as well as the best service efficiency and quality standards. In addition, Xiaopeng plans to open its retail experience store in March 2022 at the Westfield shopping mall in the Netherlands near The Hague.
In Sweden, Xiaopeng also entered into an agency retail cooperation agreement with Bilia, the country's largest car dealer and distributor. Bilia's high customer satisfaction record and comprehensive network, including 58 distributors and 66 service centers in Sweden, dovetail well with Xiaopeng's ambition to provide localized products and differentiated services to international customers. Xiaopeng's products will be sold through Bilia and serviced at its service centers, initially in Stockholm, Gothenburg and Malmö. This week, Xiaopeng will officially open a retail experience store in Sweden, which is also its first self-operated retail store in the international market.
"Our global journey begins in Europe, driven by our commitment to increasing the penetration of smart electric vehicles. We strongly support Europe's electric vehicle development strategy and establish partnerships with leading local companies to accelerate the process of energy conservation, emission reduction and electrification in Europe," said Xiaopeng He Xiaopeng, Chairman and CEO of Xiaopeng.
Xiaopeng plans to build its European market by combining its own retail stores with an integrated retail and service network of local agency partners, which will optimize Xiaopeng's strengths in digitalization, rapid iteration of product functions, quality control, operational efficiency, while maximizing the use of its partners' deep local resources and well-established network construction.
Founded with the vision of changing the future of transportation with technology and with a long-term commitment to leading the global transformation of electric vehicles, the company is committed to optimizing the customer experience and bringing its cutting-edge design and technology to customers around the world.