Recently, Xiaopeng Motors officially announced that it will expand its business in Europe to two new countries in the first quarter of 2022: Sweden and the Netherlands. Previously, the brand has successfully entered the European market by landing in Norway in 2020, and this visit to Sweden and the Netherlands is an important measure to further expand the global market.
In order to succeed in Europe, Xiaopeng Automobile will adopt a business model that combines retail and service networks with its own retail experience stores and authorized local dealers.
In Sweden, Xiaopeng Motors' first retail experience store will open in Stockholm this week. Local Swedish dealer Bilia will use its network of 58 authorized stores and 66 service centers to help Xiaopeng Automobile establish a retail and service outlet.
Xiaopeng Motors officially said: "In Sweden, Xiaopeng Motors has reached an agency retail cooperation agreement with Billia, the country's largest car dealer and distributor. With 58 dealers and 66 service centers in Sweden, Bilia has a proven track record of customer satisfaction and a well-established network, which is in line with Xiaopeng Motors' goal of providing local products and differentiated services to customers around the world. Xiaopeng Motors' products will be sold through Bilia stores and will provide peripheral services through service centers, initially in Stockholm, Gothenburg and Malmö. ”
It is worth noting that Xiaopeng Automobile will officially open a self-operated retail experience store in Sweden, which is the first self-operated retail store established by the brand in the international market. Previously, the brand did not have a retail experience store in Norway, so if the effect is good, this sales model will definitely roll out in Norway.
Xiaopeng Motors' first retail experience store in the Netherlands will open in March 2022. They chose Emil Frey as a partner locally to build a sales and service network.
Officials said that "Xiaopeng Motors has reached a strategic agency retail cooperation agreement with Emil Frey Nederland NV (Emil Frey) in the Netherlands. Emil Frey will help Kopeng Develop its sales and service network while managing Saccharomy's brand stores across the Netherlands.
The partnership with Emil Frey, one of Europe's largest automotive retail agencies, will bring great potential for Xiaopeng Motors' retail expansion in the Netherlands and beyond. Through the partnership, Xiaopeng Motors' customers will benefit from unified pricing, a flexible and easy online and offline shopping experience, Emil Frey's comprehensive service and distribution network, and the best service efficiency and quality standards.
In addition, Xiaopeng Motors plans to open a self-operated retail experience store in March 2022 at the Westfield shopping mall near The Hague, the Netherlands. ”
Finally, Xiaopeng Motors also mentioned that Denmark may become its fourth country in Europe, and the official said that the project to enter the Danish market has made progress and is currently building a localization marketing, sales, delivery and service framework.
In 2021, the cumulative delivery volume of Xiaopeng Automobile reached 98,155 units, an increase of 263% year-on-year, and in January 2022, its sales volume increased by 115% year-on-year, and the delivery volume reached 12,922 units, achieving a new year start.