"I didn't know about Tangyuan milk tea before, but my girlfriends are all punching cards, and I can't let go of it after I taste it." The Lantern Festival is imminent, and the "Tangyuan Milk Tea" on Hungry Mo has set off a boom in young people punching cards, and "sucking and eating" has become a new way to eat Tangyuan of Generation Z.
On the eve of this year's Lantern Festival, dessert beverage brands such as Michelle Ice City launched new products of "Tangyuan Milk Tea" on the Hungry Mo platform. Because of its small and cute appearance and fresh and interesting way of eating" and "sucking and slippery", it quickly became popular among young people and caused a punch card boom on social platforms. Some netizens who did not buy it also asked friends to give themselves "human flesh purchasing" from other places.
In recent years, milk tea has gradually become a popular drink for young people. This time, brands such as Mi xue bingcheng cooperated with Ele.me to combine the traditional Lantern delicacy Tangyuan with the popular drink milk tea, hoping to attract more young people to fall in love with the Lantern Festival through innovative eating methods. Liu Liu, a post-95 girl in Jiangxi, said: "I never ate tangyuan before, but now I am in love with tangyuan milk tea, and I feel closer to traditional festivals." ”
The person in charge of Ele.me's related business said that he hopes to stimulate the innovation vitality of more merchants through cooperation with merchants such as Michelle Ice City, and work together to provide new and fashionable seasonal foods for young users on the Ele.me platform.
![The coffee sinks, and Michelle Ice City grabs business with Luckin[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)