You love me I love you, Honey Snow Ice City sweet honey ~ last year everyone should have been brainwashed. As the parity king of the milk tea industry, Their milk tea has always been the common choice of many young groups.
Michelle Ice City has always been, but also never hidden, such as drinks are mixed, fruit is canned, these facts are basically known to everyone, but within that price, that kind of taste basically no one will pick any faults, the price is there, the taste is really good, in China's crisis moment, it is also a huge amount of money to donate, Honey Snow Ice City in everyone's eyes reputation is also quite good. And now The Honey Snow Ice City, the range of stores can be said to be quite extensive, many people's hometowns may have his presence, or a commercial street, there are several Honey Snow Ice City is not surprising. At present, there are more than 20,000 stores in Michelle Ice City, more than 10,000 stores in a year, and the annual revenue has reached 6.5 billion. How much room is there for future development?
▲Honey Snow Ice City
It is precisely because of last year's crazy opening of the store that many people have begun to question The Ice City, and even some people are singing the decline. Think whether The Ice City of Michelle is already too saturated. Will franchisees really be able to recoup costs and continue to benefit? Dolphin Think Tank also analyzed this. And said that it only takes one year, the franchise fee can be returned. Let's see what the hell is going on.
The cost of joining Mi xue ice city is 370,000 yuan, and the fixed investment of materials, decoration, rent, equipment, and personnel costs is about 300,000 yuan. Of course, different cities also have different standards, and the first and second lines are of course much higher. According to the calculations of others on the Internet, the entire upfront investment is about 400,000 yuan. Of course, there is also the size of the store and so on. So how long can we calculate how long it will take to return the money?
Base costs
According to the information provided by the official, the first material purchase was about 50,000 yuan, and the turnover they reached was 110,000. Personnel costs can be guaranteed at about 15%, as well as equipment replacement and maintenance, water and electricity rent, distribution costs, calculated profit margin of about 18%, according to the annual marketing amount of 1 million to calculate, then the final profit is about 180,000. This is basically not much different from the fixed cost of the previous investment. Of course, the main thing is that if the sales volume can be achieved. There is also whether labor costs can be controlled, after all, in first-tier cities, if the salary is too low, it is not easy to recruit a long-term employee. Therefore, if it is best to open a shop with relatives, it is best to open a shop together, so that the labor cost can be saved a lot.
There is also room for expansion
Generally everyone sees that the Michelle Ice City storefront will not be very large, basically three or four employees, do a day of production is still quite high, then according to the current city different classification, the big city can reach more than four hundred, the city store is about forty, the township may only have one, then according to all the cities in the mainland to estimate, there can be about 57,000 in the country. There are still more than 37,000 rooms that can be expanded in the future.
Headquarters revenue is estimated to reach 9.3 billion
With the increasing number of franchise stores, the fixed income of the headquarters is also relatively durable and stable, so the upward space of the franchise store also represents the upward space of the headquarters revenue. Last year's franchise fee and management fee added up to 280 million. There is also a monopoly on raw materials, which must be purchased at designated manufacturers, which is also a lot of costs. Even if the Honey Snow Ice City expands a lot, for the headquarters, their revenue effect will not become worse. Or even double.